The document discusses research being done by the Personal Robotics Lab at Cornell University to teach robots how to arrange objects in a room based on human context rather than just object relationships. It proposes the creation of a personal housekeeping robot called P.A.M. that would be able to pick up and arrange objects in a room based on its understanding of typical human poses and locations from 3D images. The document includes branding research and development for P.A.M., including naming processes, brand character diagrams, and designs for the P.A.M. logotype.