The document provides an overview of factor analysis in investment management, focusing on single and multi-factor models, their implementation issues, and practical applications. It discusses the advantages and challenges of using factor models, such as the Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT), along with providing case studies and historical data analysis related to asset returns. Additionally, it emphasizes the importance of economic rationale behind the chosen factors and addresses risk decomposition for portfolio management.