This document summarizes research findings from a study on business intelligence (BI) tools and proposes a new concept. It conducted primary research through shadowing, interviews and contextual inquiry, as well as secondary research on published reports, blogs, articles. Key findings included issues with transparency, performance, usability and trust. Secondary research analyzed BI trends and vendors' presence in these trends. While SAP addressed emerging trends, smaller vendors like Tableau were growing faster. The document then proposes directions to improve the user experience and a new "End User Experience Monitor" concept to help administrators proactively address issues rather than reactively.