Final project final research
- 2. Corinne Day Photographer "Fashion magazines had been selling sex and glamour for far too long. I wanted to instill some reality into a world of fantasy." - Corinne Day Corinna Day’s work was genuine and raw and that’s why her images touches such a wide audience. She also opened the door for new photographers by showing her understanding of how fashion photography didn’t have to be an exclusive club for the wealthy and privileged. The self-taught processes of Day’s work gave her fashion photography a harder, less glossy look, she had real elements to the fashion image making. Her lifestyle and fashion images of the 1990’s came to be known as ‘grunge’ and grew into an international style. She captures the natural beauty of her models and portrays it powerfully without dramatizing the settling and costume. Day was all about capturing the personality of her models, and the moment itself. Thy style of the british vogue shoot evokes a feeling of loneliness and urban alienation, this is indicated with alone Kate Moss in a state of undress. Loneliness is portrayed again in one image, Kate is peering out the window to the rest of the city with a blank expression on her face suggesting boredom at her loneliness. They also show Kate Moss’ slender frame and her look became mainstream; a thin, androgynous look, this look became the waif and was also known as “heroin chic”.
- 3. Vogue UK June 1993 - Underexposed
- 4. FACE August 1993 - Englands Dreaming
- 5. Katie Grand Katie grand's resume is draw droppingly successful and inspirational, it seems she has no limits. In addition to her role as editor-in-chief of Love magazine, grand also works as a stylist and creative consultant, having worked on some of the most style defining shows and advertising campaigns in recent years. She is also senior contributing fashion editor of Interview magazine, Contributing Fashion Editor of GQ and regular contributor to Vogue Paris, Vogue Japan and Vogue Home International. Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor Katie Grand. The first issue was launched in September 2000, Grand said that’s her main concept was that "it to be really jolly. And pink - I was obsessed with it being pink". In 2008 Grand left Pop, along with creative directors Swillingham and Spalding, to establish a rival magazine, Love, published by conde Nast. Like Pop, Love is also bi-annually released and both magazines had a similar style and aesthetic this is obviously due to Katie Grand Pop relaunched in an online digital format as THEPOP.COM and the first issue under new management was released in September 2009. The aesthetic of both of these magazines reflects Grands style, her style stands for the fact it isn't following fashion but setting fashions agenda. Her magazines is set for designers, for artists, for anyone looking for visual ideas, for anyone who loves fashion and design. Their
- 7. Drew Jarrett Photographer Drew Jarrett's individual approach to photography has been recognized over the last 20 years as a unique and consistent style. He captures moments and uses all the aspects (lighting, setting, fashion) of an images for the effect he's portraying. He believes in raw beauty instead of creating it, you see this through his images where the models are natural and its not Posey at all its all about the moment. I chose to research Jarrett's work because his style is the style I want to try portray. I like the natural, capturing a moment images because of how real they feel. I like the idea of capturing actions and moments and then moments being seen through a visual of art and fashion. Drew jarret began his photography career whilst livig in West London, along with photographers Mario Sorrenti and Glen Luchford and working with Corrine Day and Melanie Ward. He was finding himself and his asethetic, refining his eye with his camera. He began taking images of his friends and family and even hijacking his froends shoots once he became bored of high hairdressing job. His first published work was a book called "1994," this would at the time not get the attention he expected or deserved but years later would become iconic images. The book consisted of his contacts sheets being chopped up and collaged together, its filled with street photography and impromptu portraits, two aspects of photography I want in my own magazine.
- 8. 1994 – Drew Jarrett
- 9. VOGUE Magazine Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later. The British Vogue was the first international edition launched in 1916, while the Italian version has been called the top fashion magazine in the world. As of today, there are 23 international editions. Arthur Baldwin Turnure, an American business man, founded Vogue as a weekly newspaper in the United States in 1892. The first issue was published on December 17, the same year the magazine was founded and was sponsored by Kristoffer Wright. Condé Montrose Nast purchased Vogue in 1905, another business man who's publications background had grown into one of the most impressive resume. At the beginning, before photography, illustrators created lettering that worked with the style and theme of the illustrations. When fonts began to be used Vogue varied their use between serif and sans serif, after 1955 Vogue starting using a modern (diode) font and it became consistent and stuck from then on. The magazine doesn't have a logo but uses its masthead for brand recognition. Vogue changes the title colour depending on the magazine cover art, they allow the set colour scheme to cohesively play throughout the theme of the issue.
- 10. GENDER Female — 77% Male — 23% AGE 16-24 years — 28% 25-34 years — 34% 35-44 years — 21% 45+ years — 17% Employed – 72% Business owners, managers, specialists, white-collars – 62% High income and above average – 74% 63% female visitors of premium department stores read Vogue 42% buy clothes and shoes at least once a month 46% spend on clothes and shoes over 30 thousand rubles 58% spend on personal care over 10 thousand rubles Vogue is primarily aimed towards women who are successful and beautiful and who wants to be aware of all the novelties of fashion and beauty. These are mostly wealthy, ambitious woman, so the first aim of the magazine is to provide to target audience the latest and the most interesting information about beauty and fashion. Vogue has managed to stay relevant and one of the most prestigious fashion magazine over a long amount of time, this is helped by the fact vogue that 23 international editions have been created, therefore all fashion and beauty from across the globe are being covered and published across the globe. Therefore being in style and up to date in multiple places/cultures allows vogue to be seen as a setting stone and a go to for trends and beauty tips. Vogue Magazine
- 11. 93 Magazine 'A projection of visual content for makers of all disciplines published in the medium of print -What we did then and who we are now' - 93 Magazine twitter Bio 93 Magazine is a visual culture magazine the showcases Manchester's up and coming talents, from photographers to hairdressers with an interest in graphic design, 93 lets those who have no where but their own social media to show the world their passions and talents. 93 Magazine has a very modern approach to layout and aesthetic. They portray the understanding how sometimes an image doesn't make sense but the visual aesthetic gives it the attitude its portraying. Their audience is niche due to location and funding. 93 magazine is Manchester based and indulges on the Manchester love with the people all linking to the popular city. They appeal to; photographers, stylist, musicians, people with a creative career but also people who have interests in the same topics. Manchester locals are also a huge part of their target audience as it allows locals to see the up and coming talents of the local people and a sense of pride will keep these buyers buying new issues. The reason I chose to research 93 magazine was due to the layout and themes. This magazine changed my view on my own, it made me aware of the type of photography and the reactions I want to get where different to the theme of magazine I was planning on creating. This research of 93 magazine gave me a very clear understanding of my product. This happened through viewing
- 12. Target Audience When conducting research, I gained knowledge about all types of audience that read different types of magazines. From this I learnt that the majority of people who read fashion photography magazines were females about the age of 25 years old. I knew I wanted my magazine's focus to be photography, but after gaining knowledge from these statistics and also looking into different styles of photography magazines. I also knew I wanted a magazine aimed towards my own age group (18- 21 year old's) and also for them to not only enjoy reading my magazine but to be able to relate to it as well. After looking at a couple of statistics and also looking into different styles of photography magazine's, I changed my direction away from fashion. I chose that my target audience would be generation Z, and in particular 18-21 year old's. Generation Z were born between 1995 and 2009, they are a cohort that is more populous and influential on consumer spending and electronic communications than any other generations before them. 60% of generation Z would support brands that take a stand for serious issues, from this I took that generation Z want a voice and want to be heard and therefore had the idea to feature people from generation Z in my magazine. I wanted to have different individuals of my target audience representing their own generation.
- 13. Insight I began my research by choosing three influential people who's work and career, I can pull ideas and inspirations from due to their style and aesthetic and their impact and audience. I then looked at published products (magazines) that I also believe to be similar to my own magazine idea. When looking at published products, I looked at: audience, market and production. About half way through completing my research, I decided that I wanted to change the complete style of my magazine, I started debating if I should change the style from a fashion photography magazine to a social culture photography magazine. I ultimately began thinking of making the change when I found '93 magazine' and saw how their style and layout related to my ideas of raw photography and "capturing the moment" aesthetic that I was after, also it was a completely different style magazine and completely different style photography that what I've produced before and I like the idea of a change and the challenge from anew style that I haven't produced before. After finalising the fact I was changing my product style, I realised my new magazine idea had a smaller, niche target audiences therefore I had the idea of creating an Instagram profile to go along side my magazine. This creates a social media audience separate from my audience who buy and view the printed version of the magazine. This social media profile will widen the reach pf people that can view the content of my magazine, through the fact social media runs todays generation and reaches a worldwide audience.
- 14. Bibliography Corinne Day. Corinne Day Autobiography . Available: https://www.corinneday.co.uk/autobiography/. Last accessed 21/01/19. Idea. Drew Jarret 1994. Available: http://www.ideanow.online/store/Drew-Jarrett-1994-p92678216. Last accessed 23/01/19. PYLOT. (2019). PYLOT MAGAZINE . Available: https://www.pylotmagazine.com. Last accessed 29/01/19. CONDE NAST JSC. (2017). Brands / Vogue / Audience. Available: https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/. Last accessed 28/01/19. Socialbakers. (2019). LOVE MAGAZINE Twitter Followers. Available: https://www.socialbakers.com/statistics/twitter/profiles/detail/41469938- thelovemagazine. Last accessed 29/01/19. Naomi Boyles. (February 29, 2016 ). LOVE MAGAZINE . Available: http://naomiboylesmakeup.wixsite.com/blog/single-post/2016/02/06/Love- Magazine. Last accessed 29/01/19. Max Lakin. (2017). These 1994 Pictures of Kate Moss, Stella Tennant, and Milla Jovovich Could've Been Iconic. But They Haven't Been Seen Until Now.. Available: https://www.wmagazine.com/story/kate-moss-stella-tennant-unseen-pictures-drew-jarrett-1994 Last accessed 6/01/19. Millenialsmarketing.com Vogue.com