Finding A Job Or Internship Using Social Media

Recruiting, Branding and Social Media:How to help your dream job/internship find you.Ron KubitzRecruiting/Training ManagerBrayman Construction Corp.

University of Pittsburgh at GreensburgApril 5, 2011

Realities of RecruitmentFeeling good……About your chances???HR opens requisitionHR sends internallyExternal job boards=waste of money but tons of resumesAverage opening has 200+ applicants1 out of 3 openings are actually filled

When you find possibilities online: You are one of hundreds applying for this gig. You have no idea of the environment/chemistry. Recruiters often act as gauntlets rather than as knowledgeable advocates. They are not incented or bound to read every resume or even to maintain communication. You’re not in the driver’s seat.Hope tends to pile up on questionable opportunities as you wait for a call that most likely never comes.Spray and Pray

Time to wake up!!Are you still waiting???

…is about being found/or covertly finding your way in.The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.Be trusted and be recommended, rather than being an intruder.In the review/interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!Job-Hunt 2011….

What is your footprint like???Google yourself…Onlineidcalculator.com

You are in the driver’s seat!You are less likely to be blocked.You will find a better match.Be rewarded for your aggressiveness.Be found or covertly find

Research the types of people and companies you would want to work with/for. (Linkedin, Facebook, Twitter, Glassdoor.com, websites)Determine the best approach to branding yourself. Create your image!Create a social presence that will maximize being found.The Social Media Job Hunt

A brand is a PROMISE!The experience someone will always haveThe benefit they’ll always receiveThe unique difference that will always be there A brand is strongest through clear messaging and consistent delivery, crafted for the people who will care, in a way that benefits THEM.Create Your Brand

What is your brand? What comes to mind when others think of you?

YOU are a brand. Your resume, social media presence, collegiate interaction….is…A promise to: Friends Professors Future employees Society

How do I build trust with prospective employers?Demonstrate intellectual capital: know your stuff.Demonstrate a vision for this profession/market.Show that others took a chance on you and were highly rewarded.Show that you’re easy to work with, ethical …trustworthy.Build Trust for Your Brand

What’s your vision for your career in 2014/2019? What do you want to be known for? What kinds of people do you want to attract? Art Directors, Engineering Managers, CFO’s, CEO’s, PR Managers, HR Managers Where do those people “live” online?How do they communicate typically or differently?Determine Your Goals/Audience

…on-line, at a job fair or in an interview.Trustworthy? Hard-working? Funny? Flexible? All about facts? All about ideas? Leave the detail for later. What’s the one takeaway you’d want to leave behind in an elevator ride besides “I’m available?”That single takeaway should be integrated into every place you engage with people.The Message-What Should I Say?

What do people have time for? Respect time starvation. Too Much Information (TMI) is not a selling point.Which media would best convey what you’re about? Linkedin Facebook Twitter BloggingHow Do I Engage?

Where do I go from here?Confused? Hazy? Blurry?

Create a complete profile (Resume)-BuzzwordsRecommendationsResearch people-Send resumesResearch companies-Company profilesBuild your networkJoin groupsJobs links—Groups/LinkedinSlideshareQ&ASocial Tools--Linkedin

Finding A Job Or Internship Using Social Media

Quick Facts500 Million+ Active Users!!6th most visited website in the world with 1.1 billion visitors per month.

Largest segment is the college crowd, making up 40.8% of all members.

Fastest growing segment is people 35 and older, doubling every six months.

Over 55,000 regional, work related, collegiate, and high school networks.*Source: Green Dot Interactive 2009

FacebookPersonal connectionsKeep it “G” ratedCompany/Jobs pages BlogsProfession orientedWritten from a “hire me” perspective Facebook/Blogs

TwitterTwitter jobs/Company jobs pagesShare relevant professional informationETC...Glassdoor.comSlideshare.netFlickrYouTubeTwitter, ETC

Be honest! Lies will be exposed and in a public fashion. Be transparent – offer proof, everywhere. Be real and relatable. No need to be ultra formal.Being too informal can torpedo you. Is it worth the risk? Clarity, brevity and audibility! Think engagement and dialogue.Rules of Engagement

Finding A Job Or Internship Using Social Media

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