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By
Andy Parker
Co-Founder at Zealify
@ParkerACS
@Zealify
www.zealify.com
How to Hustle Your Way
Into a Job
How To Hustle Your Way Into a Job
How To Hustle Your Way Into a Job
How To Hustle Your Way Into a Job
How To Hustle Your Way Into a Job
Searching for a job IS a job
The basics:
 Be willing to help yourself
 Be polite – ALWAYS
 Don’t be arrogant
 Don’t fool yourself, there are
opportunities.
BUT you have to HUSTLE
Inside the Hiring Manager’s Head
Inside the Hiring Manager’s Head
o ~86 Applications per job role
o Tight for time
o Looking to hire the best person for the team
who can perform well in the job.
≠ the most experienced / high-performing
Job Applications are a Fight for
Attention
Job Applications are a Fight for
Attention
So do something to
STAND OUT
“Yes I am
interested in all
your vacancies.
Sign me up I’m
ready to work
hard.”
“Feel free to put
me forward for
any roles you
think are
suitable for my
skillset”
Generic Applications are your
enemy!
“I am interested to apply for the
available opportunity in your
organisation?”
“Those who stand for nothing
fall for anything”
Generic Applications are your
enemy!
✘ ‘Send to all’ templates
✘ Copy and pasted applications
✘ Scatter gun approach
DO NOT DO THIS
Generic applications will
receive the generic response;
‘no’.
If a candidate hasn’t taken the time and effort
to submit a well thought through application,
why should the employer take the time to think
through their decision?
“Your personal brand is what
people say about you when
you’re not in the room”
- Jeff Bezos, founder of Amazon
You want the hiring manager to say:
“This person looks really
interesting. We HAVE to meet
with them”
What are the employers looking
for?
 Attitude over aptitude
 Value
 Culture Fit
 People who punch above their weight
Do you have Skill-Set / Market
Fit?
 Examples of work & achievements?
 Quantify them = context & value
 Up to date skills? (Online courses)
 Understanding & knowledge of the industry
Personal Branding: Quick Wins
 Firstnamelastname@gmail.com
 Personal business cards
 About.me
 Professional Email signature
Your digital footprint
 LinkedIn
 Twitter
 Personal website
 Blogging – “blogging is the new resume”
 Don’t discount Facebook
Your digital footprint
 LinkedIn
 Twitter
 Personal website
 Blogging – “blogging is the new resume”
 Don’t discount Facebook
LinkedIn Profiles
 Vanity URL
 Complete profile
 Attach work examples
 Join Groups
 Recommendations
 Connections
Tools & Tricks
LinkedIn Company Search
Use it for finding:
• Company details
• Job openings
• Size of the company
• Info about people who work there
Meetup.com search hack
Use it for finding:
• Relevant events to meet employers
• What events specific people (employers)
attend or organise
Marketing.grader.com
Use it for finding:
• Relevant articles / news about an employer
• Other interesting insights about the
company’s online presence
Warning: can spook people out.
Connectifier Chrome Extension
Use it for finding:
• A person’s social profiles
• Their email address
SideKick Chrome Extension
Use it for:
• Profiles in your inbox
• Tracking who opens and clicks your emails
• Schedule emails for later
Trello board – organise your
job search (and life)
Use it for:
• Organising your entire job search
• Storing your research
• Setting reminders
Leverage Your Network
Get Introductions!
Weak-ties > Strong-ties
Ask for advice – take people to coffee
Online networks & communities
Go to events and meetups
Your Approach
Communicate ‘WHY’
 WHY is this particular company of interest
to you?
 WHY is this particular role of interest to
you?
 WHY are YOU the right person to join this
company and perform well in this role?
You need to be a problem
solver
Position yourself as the solution to the
company’s problems. They need to hire you
for a reason.
Most Common Mistakes
✘ Speling & Grammer :-P
✘ Attention to detail
✘ Not reading the job description
✘ Too generic
 Need to show desire, passion, zeal!
Other ideas:
• Read recruiter blogs
• Read Zealify blogs (info.zealify.com/blog)
Me CHALLENGING you
How To Hustle Your Way Into a Job
Andy Parker
ap@zealify.com
@ParkerACS
@Zealify
www.zealify.com
Thank you!
Any Questions?

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How To Hustle Your Way Into a Job

  • 1. By Andy Parker Co-Founder at Zealify @ParkerACS @Zealify www.zealify.com How to Hustle Your Way Into a Job
  • 6. Searching for a job IS a job The basics:  Be willing to help yourself  Be polite – ALWAYS  Don’t be arrogant  Don’t fool yourself, there are opportunities. BUT you have to HUSTLE
  • 7. Inside the Hiring Manager’s Head
  • 8. Inside the Hiring Manager’s Head o ~86 Applications per job role o Tight for time o Looking to hire the best person for the team who can perform well in the job. ≠ the most experienced / high-performing
  • 9. Job Applications are a Fight for Attention
  • 10. Job Applications are a Fight for Attention So do something to STAND OUT
  • 11. “Yes I am interested in all your vacancies. Sign me up I’m ready to work hard.” “Feel free to put me forward for any roles you think are suitable for my skillset” Generic Applications are your enemy! “I am interested to apply for the available opportunity in your organisation?”
  • 12. “Those who stand for nothing fall for anything”
  • 13. Generic Applications are your enemy! ✘ ‘Send to all’ templates ✘ Copy and pasted applications ✘ Scatter gun approach DO NOT DO THIS
  • 14. Generic applications will receive the generic response; ‘no’. If a candidate hasn’t taken the time and effort to submit a well thought through application, why should the employer take the time to think through their decision?
  • 15. “Your personal brand is what people say about you when you’re not in the room” - Jeff Bezos, founder of Amazon
  • 16. You want the hiring manager to say: “This person looks really interesting. We HAVE to meet with them”
  • 17. What are the employers looking for?  Attitude over aptitude  Value  Culture Fit  People who punch above their weight
  • 18. Do you have Skill-Set / Market Fit?  Examples of work & achievements?  Quantify them = context & value  Up to date skills? (Online courses)  Understanding & knowledge of the industry
  • 19. Personal Branding: Quick Wins  Firstnamelastname@gmail.com  Personal business cards  About.me  Professional Email signature
  • 20. Your digital footprint  LinkedIn  Twitter  Personal website  Blogging – “blogging is the new resume”  Don’t discount Facebook
  • 21. Your digital footprint  LinkedIn  Twitter  Personal website  Blogging – “blogging is the new resume”  Don’t discount Facebook
  • 22. LinkedIn Profiles  Vanity URL  Complete profile  Attach work examples  Join Groups  Recommendations  Connections
  • 24. LinkedIn Company Search Use it for finding: • Company details • Job openings • Size of the company • Info about people who work there
  • 25. Meetup.com search hack Use it for finding: • Relevant events to meet employers • What events specific people (employers) attend or organise
  • 26. Marketing.grader.com Use it for finding: • Relevant articles / news about an employer • Other interesting insights about the company’s online presence Warning: can spook people out.
  • 27. Connectifier Chrome Extension Use it for finding: • A person’s social profiles • Their email address
  • 28. SideKick Chrome Extension Use it for: • Profiles in your inbox • Tracking who opens and clicks your emails • Schedule emails for later
  • 29. Trello board – organise your job search (and life) Use it for: • Organising your entire job search • Storing your research • Setting reminders
  • 30. Leverage Your Network Get Introductions! Weak-ties > Strong-ties Ask for advice – take people to coffee Online networks & communities Go to events and meetups
  • 32. Communicate ‘WHY’  WHY is this particular company of interest to you?  WHY is this particular role of interest to you?  WHY are YOU the right person to join this company and perform well in this role?
  • 33. You need to be a problem solver Position yourself as the solution to the company’s problems. They need to hire you for a reason.
  • 34. Most Common Mistakes ✘ Speling & Grammer :-P ✘ Attention to detail ✘ Not reading the job description ✘ Too generic  Need to show desire, passion, zeal!
  • 35. Other ideas: • Read recruiter blogs • Read Zealify blogs (info.zealify.com/blog)

Editor's Notes

  • #17: Applications are a foot in the door – hoping to get a chance for a follow up.
  • #21: Personal website – build it yourself. You’ll learn so much and become more digitally literate. Blogging provides employers with an insight into your skillset and thought process.
  • #33: Flattery goes a long way. Research is absolutely crucial.
  • #36: Reverse engineer your search. Learn about how hiring managers source and filter applications. Use some of their tools and tricks for your search.