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2014 © Career Sherpa | www.careersherpa.net
How To Network
Purposefully
Everything You Need to Create a Winning Strategy
Learn:
 How to identify people you should be meeting
 How to build reciprocity into every encounter
 How to maintain and nurture an established
network
Networking Purposefully
Networking Purposefully
Casual/Event
Purpose
• Make contact
• Find something in
common
• Lay groundwork for
future meeting
You Request a Meeting
Purpose
• Build a closer
relationship
• Tap into their
knowledge/expertise
• Perhaps share some of
your expertise
Pursuing a Job
Purpose
• Establish
trust/familiarity
• Share some of your
skills/expertise
 Volunteering
 Professional Groups
 Industry Conferences
 Online Forums
Where?
Have A Plan
How do you answer this?
 Read local newspapers
 Read industry
newsletter
(SmartBrief)
 Read trade publications
 Create Google Alerts
based on keywords
 Ask people you know
who they think you
should meet/know
 Names of people who
work at target
companies
Whom do I want
to meet?
Networking Purposefully
Networking Purposefully
How do you answer this?
 See what groups
they belong to
• Google their
name
• Investigate on
LinkedIn
 Ask colleagues,
friends and family
for an introduction
What's the best
way to meet
them?
How do you answer this?
 What are you
interested in
learning from them
 What information
do they know
 Begin a relationship
 “Top of mind”
awareness of your
talents
 The problems
you’ve solved
What do I want to
convey?
How do you answer this?
 What do you have
in common?
 What do you want
to be known for?
 What are you most
proud of?
 What are the types
of problems you’ve
solved?
You are not your past
employer!
What's the best
way to
introduce
myself?
• What did you think of the
speaker?
• What part of the talk really
resonated with you?
• What prompted you to come
here today?
• Have you been to one of these
before?
• What’s been the best session for
you?
• Who have you enjoyed the
meeting so far?
• What session are you most
looking forward to?
• What do you have planned for
the weekend?
• How’s your week going?
• How’s business?
• Have you seen any movies
recently?
• Have you got any plans to get
away?
• What type of music do you like
listening to?
• What led you to set up your own
business/be an accountant etc?
• What’s the best part of your job?
Conversation Starters
How do you answer this?
 What do you think the company
will look like 5 years from now?
 What trends do you see in the
future that will affect your
organization and industry?
 What is the greatest demand for
your services or product?
 How do you differ from your
competition?
 If this company was known for 3
things as a workplace, what do
you think those 3 would be?
 What are the qualities of people
who perform best in this
business?
 How do you think most of the
employees would describe this
workplace?
What questions
will I ask?
Always Use the Back
Door
 Find company insiders
through friends and
family.
– Facebook
– Twitter
– Google+
Who enters
through the back
door?
Connect
Email
LinkedIn
Facebook
Twitter
Google+
Reach Out Via Social
Networks
 Buy them coffee
 Send them an interesting article
 Introduce them to someone you know
 Offer to teach them something or share what
you know
 Lend or give them a book
 Look for opportunities to promote them or
their company
 Repeat
 Be an “information seeker”
 What is your purpose for meeting this person?
What information do you want? And how can
you help them?
 Networking may not be immediately gratifying
 You are in this for the long haul
 Give generously
 More is not always better
 Identify 5 people you would like to meet over
the next month
 Attend one professional association meeting
 Practice asking new types of questions at your
next meeting to find something in common
 Listen for opportunities to, offer help, share
information, or introduce them to someone
 Identify 5 people you will show your
appreciation for next week
Resources
• KeithFerrazzi.com
• Liz Lynch: www.networkingexcellence.com
• Heather Townsend’s Joined Up Networking
http://joinedupnetworking.com/

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Networking Purposefully

  • 1. 2014 © Career Sherpa | www.careersherpa.net How To Network Purposefully Everything You Need to Create a Winning Strategy
  • 2. Learn:  How to identify people you should be meeting  How to build reciprocity into every encounter  How to maintain and nurture an established network
  • 5. Casual/Event Purpose • Make contact • Find something in common • Lay groundwork for future meeting You Request a Meeting Purpose • Build a closer relationship • Tap into their knowledge/expertise • Perhaps share some of your expertise Pursuing a Job Purpose • Establish trust/familiarity • Share some of your skills/expertise
  • 6.  Volunteering  Professional Groups  Industry Conferences  Online Forums Where?
  • 8. How do you answer this?  Read local newspapers  Read industry newsletter (SmartBrief)  Read trade publications  Create Google Alerts based on keywords  Ask people you know who they think you should meet/know  Names of people who work at target companies Whom do I want to meet?
  • 11. How do you answer this?  See what groups they belong to • Google their name • Investigate on LinkedIn  Ask colleagues, friends and family for an introduction What's the best way to meet them?
  • 12. How do you answer this?  What are you interested in learning from them  What information do they know  Begin a relationship  “Top of mind” awareness of your talents  The problems you’ve solved What do I want to convey?
  • 13. How do you answer this?  What do you have in common?  What do you want to be known for?  What are you most proud of?  What are the types of problems you’ve solved? You are not your past employer! What's the best way to introduce myself?
  • 14. • What did you think of the speaker? • What part of the talk really resonated with you? • What prompted you to come here today? • Have you been to one of these before? • What’s been the best session for you? • Who have you enjoyed the meeting so far? • What session are you most looking forward to? • What do you have planned for the weekend? • How’s your week going? • How’s business? • Have you seen any movies recently? • Have you got any plans to get away? • What type of music do you like listening to? • What led you to set up your own business/be an accountant etc? • What’s the best part of your job? Conversation Starters
  • 15. How do you answer this?  What do you think the company will look like 5 years from now?  What trends do you see in the future that will affect your organization and industry?  What is the greatest demand for your services or product?  How do you differ from your competition?  If this company was known for 3 things as a workplace, what do you think those 3 would be?  What are the qualities of people who perform best in this business?  How do you think most of the employees would describe this workplace? What questions will I ask?
  • 16. Always Use the Back Door  Find company insiders through friends and family. – Facebook – Twitter – Google+ Who enters through the back door?
  • 18.  Buy them coffee  Send them an interesting article  Introduce them to someone you know  Offer to teach them something or share what you know  Lend or give them a book  Look for opportunities to promote them or their company  Repeat
  • 19.  Be an “information seeker”  What is your purpose for meeting this person? What information do you want? And how can you help them?  Networking may not be immediately gratifying  You are in this for the long haul  Give generously  More is not always better
  • 20.  Identify 5 people you would like to meet over the next month  Attend one professional association meeting  Practice asking new types of questions at your next meeting to find something in common  Listen for opportunities to, offer help, share information, or introduce them to someone  Identify 5 people you will show your appreciation for next week
  • 21. Resources • KeithFerrazzi.com • Liz Lynch: www.networkingexcellence.com • Heather Townsend’s Joined Up Networking http://joinedupnetworking.com/