How to Hack Events
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This document provides tips for effectively networking and generating meetings at industry events using a "sniper system." It recommends having clear objectives for the event. It also suggests creating a targeted shortlist of people to meet, optimizing your LinkedIn profile, preparing a compelling one-page document to share, and following up strategically through multiple communication channels like email, LinkedIn messages, and introductions from connectors. The goal is to land meetings with prioritized contacts using urgency, clear value propositions, and persistence if initial requests are not successful.
How to Hack Events
- 1. how to hack events Elia Mörling for Swedish Growth Hackers Meetup @tribaling
- 3. HAVE A CLEAR OBJECTIVE Increase marketing Increase sales Increase PR Raise funds Business development
- 4. set SMART GOALS Increase marketing Increase sales Increase PR Raise funds Business development Collect 500 suspects Gain 20 pre-orders 1 new ”whale” deal 3 new partners 5 articles in top tier media Competitor analysis
- 5. rethink your tactics Spray and pray Small fish in a big pond Like a bootstrapper
- 6. rethink your tactics Spray and pray Small fish in a big pond Like a bootstrapper Sniper Big fish in a small pond Like a boss
- 8. tune your event value prop ”Please book ASAP, we have limited slots in our showroom at the Venetian” SCARCITY URGENCY
- 9. make a short list
- 10. ”Where do i start??” • Google for TOP lists • Check the keynote speakers • Check the exhibitors list • Examine your social networks • PRO TIP: Setup a mention.com
- 11. get your Crm in order SUSPECT STATUS RESPONSIBILITY GOOGLE Contacted Sherly APPLE Booked Holmes
- 12. pimp your linkedin Going to CES with Abracadabra • Make sure your company page is updated • Join relevant groups • Get your top skills in order
- 13. create a schedule Create time slots and make them at least 1,5 hour Keep 30 minutes between each time slot People will be late and this gives you time to make notes and re-charge
- 14. prepare a smashing 1 pager sense of urgency make it personal make it easy to browse clear value prop Most important! Something you will feel comfortable forwarding (your trojan horse) call to action Our crystal clear and compelling value proposition Letʼs meet at CES We have a limited number of demo slots in our Showroom at the Venetian. No drop in! Please book ASAP. Elia Mörling elia.morling@xxx.com TEL: +46 70 751 59 64 HEADER 4 HEADER 3 HEADER 1 - HEADER 2 LOGO Est turpis dapibus urna in et a ac velit turpis, nec dolor velit urna montes dapibus vel mus turpis a, tortor sociis. In pulvinar, pid enim! Cum odio, ac in et mauris integer aenean porttitor . Est turpis dapibus urna in et a ac velit turpis, nec dolor velit urna montes dapibus vel mus turpis a, tortor sociis. In pulvinar, pid enim. - turpis dapibus - urna in et a ac velit turpis - nec dolor velit urna montes - dapibus vel mus turpiet - mauris integer aenean porttitor .
- 15. research linkedin Set current company search company and title or expertise
- 16. who is cited in articles?
- 17. the outer circle the people we want to meet the connectors
- 18. ask for an intro
- 19. send a friend request Give some love
- 20. send a friend request To the point and declare intentions
- 21. send a friend request Why you can’t miss out on this mind blowing benefit
- 22. send a friend request Always end with a question
- 23. now simply wait… Now is a good time to update your CRM…
- 24. nothing? send an inmail Time to drop the 1 pager to have a new reason to get in touch
- 25. nothing? send an inmail They may not be going after all, so we want to create more options
- 26. nothing? send an e-mail Pro tip: use attach.io
- 27. how to find an email Pro tip: use FindThatLead
- 28. nothing? move on to the connectors (and repeat)
- 29. finallY! Nail the meeting Move the conversation to e-mail as soon as possible Ask: are there any other colleagues we should invite? Suggest a time and date Send a calendar invite Send a calendar reminder
- 30. how you can use the sniper System Journalists VC:s Clients Partners
- 31. the sniper system Value proposition What are we offering? Prerequisites Objectives & goals What will we achieve? The short list Who do we want to meet? CRM What is the status of everyone we will meet? Smashing 1 pager What will people like to forward? Messages What will we write in each step? The pimped LinkedIn profile Who will they meet?
- 32. the sniper system Meeting Follow up Add on LinkedIn InMail Can we book a meeting? Move conversation to e-mail Do you want to bring any colleagues? Send a calendar invite Email no no no Find a door opener yes Ask for an intro Reminder
- 33. And if nothing else… Get to know Swedens best connector Tomas Bennich
- 34. i want your feedback @TRIBALING ELIA@TRIBALING.COM