Finding New Customers

The document discusses how the traditional ways of doing business and finding new customers are no longer effective. It notes that something has changed in how buyers now conduct research and make purchases. A survey showed that in most recent purchases, buyers now find sellers 80% of the time rather than sellers finding buyers. This is largely due to the Internet, as buyers no longer need trade shows, brochures, or salespeople to obtain information. The document concludes that companies now need to focus on having a robust web presence and providing valuable educational content online to attract buyers at different stages of the purchasing process.