7 Proven Templates for Writing Value Propositions That Work
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The document outlines seven proven templates for crafting effective value propositions, or elevator pitches, targeting various audience types. Each template includes specific examples, focusing on elements such as the target customer, the problem being addressed, and the solution provided. The templates aim to assist marketers in communicating the benefits of their products or services clearly and succinctly.
![2. Venture Hacks' High-Concept Pitch
Template Sample(s)
[Proven industry example] 1. Flickr for video.
for/of [new domain]. 2. Friendster for dogs.
3. The Firefox of media players
LINGOSOCIAL.COM](https://image.slidesharecdn.com/7proventemplatesforcreatingawinningvaluepropositionforyourbusiness-111129033224-phpapp02/85/7-Proven-Templates-for-Writing-Value-Propositions-That-Work-4-320.jpg)
![Bonus: The VAD approach
Template Sample(s)*
[verb; application; differentiator] • Share PowerPoint and
Keynote slides including
audio (Slideshare).
• Create and write blogs via
email (Posterous).
• Make VOIP calls easily and
cheaply (JaJah).
LINGOSOCIAL.COM
*Assembled
from
Guy
Kawasaki’s
blog](https://image.slidesharecdn.com/7proventemplatesforcreatingawinningvaluepropositionforyourbusiness-111129033224-phpapp02/85/7-Proven-Templates-for-Writing-Value-Propositions-That-Work-10-320.jpg)
7 Proven Templates for Writing Value Propositions That Work
- 1. 7! Proven Templates for Writing Value Propositions That Work aka elevator pitches! LINGOSOCIAL.COM
- 2. Img credit: zylstra.org LINGOSOCIAL.COM
- 3. 1. Geoff Moore's Value Positioning Statement Template Sample(s) For ____________ (target customer) For non-technical marketers who ____________ (statement of who struggle to find return on the need or opportunity) investment in social media our (product/service name) is ____________ (product category) our product is a web-based analytics software that (statement of benefit) ____________ . that translates engagement metrics into actionable revenue metrics. LINGOSOCIAL.COM
- 4. 2. Venture Hacks' High-Concept Pitch Template Sample(s) [Proven industry example] 1. Flickr for video. for/of [new domain]. 2. Friendster for dogs. 3. The Firefox of media players LINGOSOCIAL.COM
- 5. 3. Steve Blank's XYZ Template Sample(s) “We help X do Y doing Z”. We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics. LINGOSOCIAL.COM
- 6. 4. Patrick Vlaskovits & Brant Cooper's CPS Template Sample(s) Customer: ____________ (who your Customer: I believe my best customers customer is). are small and medium-sized business (SMB) markets. Problem: ____________(what problem you're solving for the customer). Problem: Who cannot easily measure campaign ROI because existing Solution: ____________ (what is your solutions are too expensive, complicated to deploy, display a solution for the problem). dizzying array of non-actionable charts. Solution: Low cost, easy to deploy analytics system designed for non- technical marketers who need actionable metrics. LINGOSOCIAL.COM
- 7. 5. Dave McClure's Elevator Ride Template Sample(s) • Short, simple, memorable; "Mint.com is the free, easy way to what, how, why. manage your money online." • 3 keywords or phrases • KISS (no expert jargon) LINGOSOCIAL.COM
- 8. 6. David Cowan's Pitchcraft Template Sample(s) • Highlight the enormity of the One person dies of melanoma problem you are tackling. every 62 minutes. • Tell the audience up front what We offer a dermatoscope app for your company sells. iPhone that enables people to • Distill the differentiation down to easily diagnose their skin, one, easy-to-comprehend sentence. leveraging patented pattern recognition technology trusted • Establish credibility by sharing the pedigree of the by the World Health entrepreneurs, customers, or the Organization investors. LINGOSOCIAL.COM
- 9. 7. Eric Sink's Value Positioning Template Sample(s) 1. Superlative ("why choose • The easiest operating system this product"). for netbook PC's. 2. Label ("what is this product"). • The most secure payment 3. Qualifiers ("who should gateway for mobile e- choose this product"). commerce. LINGOSOCIAL.COM
- 10. Bonus: The VAD approach Template Sample(s)* [verb; application; differentiator] • Share PowerPoint and Keynote slides including audio (Slideshare). • Create and write blogs via email (Posterous). • Make VOIP calls easily and cheaply (JaJah). LINGOSOCIAL.COM *Assembled from Guy Kawasaki’s blog
- 11. torgronsund.com LINGOSOCIAL.COM
- 12. Lingo provides social media, digital strategy and technology PR services for brands looking to create more value for their customers with ever fewer resources. @LINGOSOCIAL LINGOSOCIAL.COM