Finding Your People Story
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The document discusses developing an effective employer brand to attract talent and customers. It outlines the talent attraction lifecycle, including recruiting, interviewing, making offers, onboarding, promoting, and referring. It emphasizes that 78% of candidates decide to apply before speaking to a recruiter. It also discusses discovering an employer value proposition through focus groups and interviews, then leveraging it throughout the talent attraction process. The document provides tips for different stages of the lifecycle, such as including why work there, day in the life, mission, perks, jobs, team, and values on career pages. It introduces Catch, a recruiting agency that helps businesses grow through talent attraction, sourcing, screening, interviewing, employer branding, and
Finding Your People Story
- 1. FINDING YOUR PEOPLE STORY How to Develop an Employer Brand That Attracts Talent and Customers
- 3. TODAY’S AGENDA - All About Us and Catch - - What is Employer Branding - - The Talent Attraction Lifecycle - Recruiting, Interviewing, Making Offers, Onboarding, Promoting, Referring - Bring it All Together - - Q&A -
- 4. Branding How does it feel to work at your company? Employer
- 5. 78% of Candidates Decide to Apply for a Job Before Speaking to a Recruiter
- 6. Employer Brand Leadership Across every industry, companies are creating employer brand leadership positions and departments to focus on talent attraction.
- 7. Employer Branding Execution What Does it Affect & Where Do Candidates See It? Careers Websites Referral Campaigns LinkedIn Company Pages Job Descriptions Interview Questions Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family!
- 9. Employer Value Proposition (EVP) EVP is a collection of formal and informal, tangible and intangible, benefits offered by an employer in exchange for employment. Conduct Focus Groups, Surveys, and Interviews Use multiple methods to reach across company and determine perceived benefits Determine Underlying Value for Sought Benefits Once benefits are identified, determine underlying value. If healthcare is a benefit, the value is security for family, being treated as a person, and company is altruistic. Leverage Your EVP for Attraction, Retention, Engagement Apply the values to the different stages employement. 1 2 3
- 13. Career Page Anatomy Some of the things you should include are: Why Work at Your Company Day in the Life Your Mission Perks and Benefits Job Openings Meet the Team (Quotes, Photos, Videos) Core Values Products & Services Major Call to Action (Join the Team!)
- 19. Make the Offer
- 27. Who We Are Catch is a recruiting and employer brand agency that delivers talent attraction and marketing services to growing technology, manufacturing, and engineering companies. Based in Charleston, SC 35+ Years of Technical Recruiting Expertise Local and National Clients We specialize in the talent marketing lifecycle by recruiting, screening, and qualifying the best candidates, then developing employer brands that attract the next wave of talent and customers.
- 28. How We Help Businesses Grow Recruiting Services Attract the talent and hire the best candidates with: Talent Attraction & Engagement Position-Specific Sourcing Pre-Screen, Qualify, & Select Candidates Talent Pipeline Development Interviewing Strategy & Development Strategic Partner & Liaison Employer Branding Promote your talent to future recruits and customers with: Employer Value Prop Development Employee Referral Campaigns Career Website Development Social Media Engagement Reputation Management Executive Branding
- 29. Q & A
- 30. Thank You!
Editor's Notes
- #3: Chad
- #4: Chad
- #5: Chad
- #7: Why you should care… Because your candidates are looking Your competition gets it So do fortune 500 companies, your clients, and your partners.
- #9: Why did you seek employment with our company? What elements of your job are most engaging? How do you view your position with this company? What formal benefits are most important to you? What informal benefits are most important to you
- #11: Chad
- #15: Hubspot Spotify Hootsuite
- #16: Find a design firm
- #21: Stop and make a point here, attraction lifecycle doesn’t stop once they’re in the doors. Turnover is expensive.
- #22: Next first impression, THEIR 1st Day -agenda, lunch, buddy system, check ins
- #28: Christina
- #29: Christina