This document discusses the benefits of social media marketing for businesses. It notes that 80% of companies used LinkedIn for recruitment in 2010, and that Facebook and YouTube grew much faster than previous media. Studies found that small businesses saw a 50% increase in leads from social networking and over 60% of Fortune 1000 companies have online communities. The benefits for businesses include wider promotion of products to a larger audience, being ahead of competition, and generating more customers and revenue through word of mouth and exposure.