FlashCast | Development Impact Lab | 2014 | Georgetown
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FlashCast provides an affordable digital advertising platform on public transit vehicles in developing countries. It collects anonymous sensor and user data from buses to provide insights into public transit usage, road safety, and more. In a trial in Nairobi, FlashCast conducted a family planning survey via SMS on buses that collected over 4,000 responses. The data and platform could help address information gaps and issues like road safety. However, challenges remain around distributing ads, educating users, and establishing trust in SMS services.
FlashCast | Development Impact Lab | 2014 | Georgetown
- 1. DYNAMIC IMMEDIATE HYPER-LOCAL RELEVANT AFFORDABLE A MESSAGING PLATFORM ACCESSIBLE TO EVERY BUSINESS DIL Georgetown March 7, 2014
- 3. No Communication Channels That Are Both Affordable & Effective ONLY TOP BRANDS ADVERTISE
- 4. Massive Information Gap INSUFFICIENT DATA FOR ORGANIZATIONS SERVING THE MARKET. DIFFICULT FOR INDIVIDUALS TO MAKE INFOMRED ECONOMIC DECISISONS. ?
- 5. WEB / MOBILE INTERNET 15.6% Have Access (Africa) NEWSPAPER $1,800 for ¼ Page Ad BILLBOARDS $2,000 for 1 billboard-month RADIO $400 per promotional mention
- 6. Smart ! Affordable ! Location-aware Digital Displays In front of captive audiences of commuters FlashCast’s Technology
- 8. 35% Nairobians Commuting Via Public Transit >25,000 Public Transit Vehicles in Kenya Transit as a Platform
- 11. Bus Fleet + Hardware Sensor Data Insights In-Bus SMS Interactions Opinions, interests, behaviors GPS Human mobility, traffic Accelerometer Risky driving, road safety Air quality Geographic air q. hazards Vibration Predict breakdowns Mobile Sensor Network DEPLOYED DEPLOYED PENDING PLANNED PLANNED
- 13. PS Kenya’s Family Planning Bus Campaign Designed 3 short SMS surveys on family planning. 1. Passengers asked to SMS ‘MODERN’ to a free shortcode to take first survey 2. SMS surveys included multiple choice and open-ended questions on myths and facts about contraception 3. Immediate $0.12 airtime bonus upon completion of each survey (max 3 per respondent) Can contraceptives make a woman be unfaithful or kill her sex drive? A) Yes B) No
- 14. In 72 hours Collected 4,325 SMS answers Results to: “Can contraceptives affect the man, when the woman is using them?” Results to: “Can contraceptives make a woman be unfaithful or kill her sex drive?”
- 15. 3,000 – 13,000 / year Road Fatalities in Kenya 74% of fatalities occur in developing countries
- 16. Driver Ranking & Safety System (DRS)
- 17. Challenges 1. Micro-ad distribution & education 2. Trust & SMS shortcodes
- 18. Thank You! jeremy@flashca.st @onejgordon | @FlashCastKE