fledge - web2print solution
- 2. What is fledge? > A browser-based Online-Tool to create advertising material, e.g. Brochures, flyers, posters, … > A WYSIWYG Editor which is working easier than most other Office-Tools > A tool to maintain the company‘s design and CI without knowing the styleguide > A template system for the marketing material of the company > The ability to improve the awareness of the customer and the market – without running costs of an agency 2 2 | What is fledge?
- 3. What is fledge suitable for? > Brochures and flyers with any number of pages > Posters and displays (possible up to DIN A0) > Adverts > Stand-up displays > CD-Labels, Booklets, Cover Cards etc. > Product Sheets > Mail-Attachments and Newsletter > ... 3 3 | What is fledge suitable for?
- 4. Advantages and potentials > Independence: High savings potential and strong brand communication > Everyone can use fledge – no training necessary > High-quality, brand compliant print data at the touch of a button > Save time of your internal resources – creation of a 4-page brochure takes less than an hour > Delegation of creating marketing materials in decentralized sales and marketing units > More brand-communication with interested parties / customers > No license fees for InDesign, Quark or similar > Save 100% of layout and dtp costs for agencies 4 4 | Advantages and potentials
- 5. fledge ist easy > Document Management > Collaboration of users with same roles > Create, copy, edit, and share documents > Use of complete documents as templates > Page Management > Create, edit, delete and rearrange pages > Creation of pages based on CI-compliant templates > Page Editor > WYSIWYG-Editor: edit print data online > Comfortable: context menus, CI-checking during the editing, etc. > Asset Management > Image upload and image administration > Administration of boiler plates, e.g. imprint, disclaimer, etc. 5 5 | fledge is easy
- 6. 6 6 | Document Management
- 7. 7 7 | Page Management
- 8. 8 8 | CI compliant templates
- 9. 9 9 | Page Editor
- 10. 10 10 | Asset Management > Images
- 11. 11 11 | Asset Management > Boiler plates
- 12. fledge is flexible > Own image administration > Supply of verified images > Uploads by the user > Own product administration > Entering of product information and images in the page management > Optional: individiual product maintenance tool > Connection to existing image database > Standard interface format (XML) > Connection to existing product database > Standard interface format (XML) 12 12 | fledge is flexible
- 13. fledge saves time days Example: Creation of a 16 page brochure: • planning topics and content • Image selection • Organize images • draft the content of each page • Determine product information • Create agency briefing • Coordination • Review and corrections • creation of print data with agency 13 13 | fledge saves time
- 14. fledge saves money Total manpower Agency Cashflow (days) (days) None web2print with agency Using fledge Example: Creation of a 16 page brochure; cashflow in EUR 14 14 | fledge saves money
- 15. Become independent with fledge Number of documents The costs for fledge are independent of the amount of created documents. Concrete models: • SaaS > Software as a Service - Onetime setup and configuration - Monthly rent • Individual-Project - Setup and Implementation - Programming of individual functions - monthly operating costs Agency fledge is configured individual for the company: • Rights, roles and structures Costs • CI-Rules and templates 15 15 | Become independent with fledge
- 16. fledge on the Web > http://fledge.kittelberger.de > http://www.facebook.com/pages/fledge-Marketing-Material- online-erstellen/105493799473294 > http://www.slideshare.net/fledge/fledge-web2print-solution- german > http://twitter.com/fledgeMarketing 16 16 | fledge on the web