Presentation bt online showcase appendix_150212_v1
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The document outlines two proposed approaches for BT's new Online Showcase. Approach 1 would involve a series of pre-defined stories covering different customer criteria, while Approach 2 would allow for composite stories tailored to each user. Both approaches would bring the stories to life through HTML5 and focus on providing a consistent yet personalized user experience. Estimated costs for Approach 1 are between £96,000-£122,000 excluding VAT.
Presentation bt online showcase appendix_150212_v1
- 1. Bostock and Pollitt BT Online Showcase Presentation 15.02.12
- 2. Bostock and Pollitt The brief 1
- 3. What are the objectives of the new 0 Online Showcase? __ Provide a consistent, high-impact user experience across the on/offline Showcases __ Present an innovative, professional face which differentiates from your competitors __ Create a flexible platform to match broad user needs which is easily maintainable in-house __ Accommodate information relating to; varying regions, sectors, roles and requirements and make it feel relevant to all
- 4. Bostock and Pollitt Our proposed approach 2
- 5. Approach 2 Understand your audience Defined criteria to tailor the experience to your audience’s needs: What sector do you work in? How large is your company? > > Do you have a core business need? Where are you based? > > And, provide the ability to give the ‘better informed’ quick access to what they want: Know what you’re looking for?
- 6. Approach 2 Take them on a relevant journey Take learnings from the offline showcase and communicate your offering through targeted stories: 1. 2. 3. acme ltd are a retail They employ 20 Explanation of BT start-up based in people and are keen mobility in practice. London. to provide a flexible approach and allow them to work from home. 4. 5. 6. As the business With a burgeoning Explanation of BT grows, they open network they assure in practice. multiple locations. encounter a security Etc... breach.
- 7. Approach 0 But know when to stop. __ Introduce your core service offering __ Illustrate by contextual demonstration __ Provide supporting materials... But... __ Leave them wanting more. __ At every point of the journey, provide a way of getting in touch __ Either contacting an Salesman or booking a visit to the Offline Showcase
- 8. Approach 0 How do we structure the stories? Option 01 Option 02 A series of self-contained, pre-defined A collection of composite parts to stories covering a broad range of criteria. dynamically create completely tailored stories. Easier to set up Completely personalised to audience Less tailored to audience Higher commitment
- 9. Approach 0 How do we bring the stories to life? __ Non-flash __ HTML 5 / Parallax scrolling __ Fluid, engaging experience... ...which encourages exploration through vertical scrolling
- 10. Approach 0 How do we bring the stories to life? MahiFX Nest Vertu
- 11. Approach 0 How do we bring the stories to life? Preliminary creative exploration...
- 19. Bostock and Pollitt The details 3
- 20. Estimated costs 3 Approach 1 Stage Activity Estimated fee Blah Blah £6,000 - £8,000 Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000 Content creation Information architecture and wireframing £18,000 - £21,000 Creation of preliminary concepts £20,000 - £25,000 Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000 Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000 Build (front-end) Development of all front-end code £28,000 - £35,000 Estimated total £96,000 -£122,000 Please note, these costs are provided as an estimate based on our current understanding of the project requirements and would be confirmed following the scoping stage. All costs are exclusive of VAT.
- 21. Estimated costs 3 Approach 1 Stage Activity Estimated fee Blah Blah £6,000 - £8,000 Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000 Content creation Information architecture and wireframing £18,000 - £21,000 Creation of preliminary concepts £20,000 - £25,000 Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000 Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000 Build (front-end) Development of all front-end code £28,000 - £35,000 Estimated total £96,000 -£122,000 Please note, these costs are provided as an estimate based on our current understanding of the project requirements and would be confirmed following the scoping stage. All costs are exclusive of VAT.