Code: adZU - marketing production automation
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The document describes an all-in-one marketing campaign management system that allows users to create marketing materials for various channels like print, online, email, TV, and radio in a single integrated system. The system ensures branding and legal consistency across campaigns and outputs materials tailored for specific regions or locations. It aims to make marketing teams more efficient and effective through automating processes, integrating with other systems, and providing centralized control with local customization abilities.
Code: adZU - marketing production automation
- 4. Create: On-line, Print, TV, E-mail, Direct mail, Radio. One system, One process.
- 6. From media schedule to finished campaign in 20 seconds
- 8. Plugs into your existing systems: asset management, workflow, financial, media. Industry-standard technology platforms
- 10. Every ad: on-brand, on-message and legally correct. Every time
- 12. Equip your teams to respond faster and more effectively than the competition
- 14. > 120,000 marketing materials created each year. Built by Omnicom’s Technology business.
- 16. Campaign Online & Media Ad Builder Automated Reporting Planning Trafficking Consistent campaigns across all media Tailored to region or location On brand On time Pick the components that meet your business need. Grows with you over time
- 18. Interfaces built in Adobe Flex allows complex functions to be delivered to the user simply and intuitively More efficient and more effective marketing
- 19. • User can locate relevant media locations in print, on- line, radio & TV • Fully integrated media database imports latest specification and media calendar data. • adZU knows the spec that each needs to be built to and when the deadline is • Media plan import functionality to create insertions directly from Excel spreadsheets Simple. Fast. Accurate.
- 20. • End-to-end management of the production process • Instantly track the status of each transaction • Fully approval management functionality Technology to make more money for your business
- 21. • Instantly customise print ads with images and text • Intelligent re-sizing to fit booked media spaces • Business rules control which areas are fixed and which are customisable • Ensures every ad complies with brand and legal guidelines Central control. Local empowerment.
- 22. • Print templates created in Adobe InDesign • Easy task to tag artwork as customisable template • Print customisations produced using InDesign Server • Very high level of control over typography • Intelligent image re-sizing using Adobe Photoshop plug-in • Output formats: PDF, INDD, Jpeg, PNG etc • Each material distilled to production options of printer or publication Proven. Modular. Integrated.
- 23. • Instantly customise email campaigns with images, text and links • Business rules control which areas are fixed and which are customisable • Create campaigns by up-loading prospect lists or by sourcing prospects from central marketing database • Full tracking of send, clicks and bounces • Opt-outs automatically managed by adZU The Industry’s Leading Marketing Automation Solution
- 24. • Instantly create on-line Flash banners, customised with images and text • Only adZU creates IAB compliant banners • Functionality to bulk create banners via spreadsheet up- load • Adobe Flash Integration - easy task to tag and export banners ready for on-line customisation More efficient and more effective marketing
- 25. • Instantly create TV ads or web video • Broadcast quality (including HD) or Flash output • Users mix and match video selections with sound and voice tracks • Create high quality text overlays • Videos rendered and ready to traffic in seconds Simple. Fast. Accurate.
- 26. • Assets can be stored within adZU or pulled from external systems • Transactions may initiated within adZU or via media plan up-load or via call from workflow tool • adZU transactional data exported directly into 3rd party systems including DDS • Full integration with 3rd party media tools including Adstream, Adfast, Fastchannel and Mars • Single sign on with corporate intranets • Pulls customer data directly from CRM systems to enable full one-to-one communication Technology to make more money for your business
- 27. • Budget planning wizard guides users through the process of establishing spend by product and consumer targets • Budget tracking features display real time reports of spend • Reporting functionality rolls-up budget data into management reports • Billing functionality exports financial data into client's existing financial management applications to enable seamless billing and financial reconciliations Proven. Modular. Integrated.
- 28. • Full admin site allows clients to control all aspects of their application • Manage assets and templates • Manage user set-up, access and passwords • Track approve marketing material customisations Central control. Local empowerment.
- 29. Set-Up: Customisation, Integration, Variable by business need Population, Training License Fee By module for 36 months Hosting If hosted by Code Support & Maintenance In line with SLA The Industry’s Leading Marketing Automation Solution
- 30. • Designed by marketers – for marketers • A proven product - that you can customise your business need • Modular and scalable – combine features to solve your issues now and over time • Re-invest your time and budget in addressing your consumers, not implementing your campaigns Simple. Fast. Accurate. Empowering.
- 31. Robin Bonn Business Development Director robin.bonn@codeworldwide.com +44 (0)20 7866 7827 +44 (0)7989 330 449 The contents of this document remain the intellectual property of Code