BEFORE	
  
THE	
  
INTERVIEW	
  
By	
  Melissa	
  Mignelli	
   Image	
  by	
  Jason	
  A.	
  Howie	
  via	
  Flickr	
  
In	
  today’s	
  hiring	
  
process,	
  it	
  is	
  no	
  secret	
  
that	
  employers	
  rely	
  
heavily	
  on	
  applicants’	
  
social	
  media	
  profiles	
  
as	
  part	
  of	
  the	
  
screening	
  process.	
  So	
  
much	
  so,	
  this	
  process	
  
is	
  increasingly	
  
becoming	
  more	
  
important	
  to	
  the	
  
tradiDonal	
  resume,	
  
and	
  can	
  be	
  
considered	
  as	
  a	
  
necessary	
  precursor	
  
to	
  the	
  interview.	
  
Image	
  by	
  some_communicaDon	
  via	
  Flickr	
  
Visibility	
  creates	
  opportuniDes	
  and	
  reputaDon	
  builds	
  trust…
submiHng	
  a	
  resume	
  to	
  a	
  job	
  board,	
  or	
  cold	
  calling,	
  is	
  increasingly	
  
becoming	
  ineffecDve,	
  and	
  eventually,	
  it	
  won’t	
  work	
  at	
  all.	
  	
  
Image	
  by	
  photologue_np	
  via	
  Flickr	
  
“Applying	
  to	
  job	
  
pos:ngs,	
  in	
  
newspapers	
  and	
  
online,	
  won’t	
  get	
  
you	
  anywhere	
  
and	
  is	
  becoming	
  
completely	
  
ineffec:ve…	
  	
  
“If	
  you	
  don’t	
  have	
  an	
  online	
  
presence,	
  you	
  won’t	
  appear	
  to	
  
be	
  relevant	
  and	
  you	
  will	
  be	
  
passed	
  over	
  for	
  more	
  savvy	
  
applicants	
  that	
  have	
  visibility.”	
  	
  
Image	
  by	
  AngelaArcher.com	
  via	
  Flickr	
  
Vala	
  Afshar	
  claims	
  that	
  the	
  paper	
  resume	
  is	
  dead.	
  
“The	
  Web	
  is	
  your	
  resume.	
  Social	
  networks	
  are	
  your	
  mass	
  references.”	
  	
  
Image	
  by	
  	
  buddawiggi	
  via	
  Flickr	
  
Companies	
  are	
  increasingly	
  relying	
  on	
  social	
  networks	
  such	
  as	
  LinkedIn	
  
to	
  gauge	
  candidates’	
  sustainability	
  for	
  a	
  job…	
  	
  
…most	
  companies	
  sDll	
  request	
  a	
  resume	
  as	
  part	
  of	
  the	
  applicaDon	
  
package	
  but	
  some	
  are	
  bypassing	
  this	
  requirement	
  altogether.	
  	
  
Image	
  by	
  Natural	
  Step	
  Online	
  via	
  Flickr	
  
Though	
  you	
  may	
  not	
  provide	
  a	
  recruiter	
  your	
  social	
  network	
  profiles…	
  
73%	
  of	
  employers	
  will	
  check	
  them	
  out	
  anyhow.	
  
Image	
  by	
  net_efekt	
  via	
  Flickr	
  
“Using	
  LinkedIn,	
  I	
  
can	
  quickly	
  figure	
  
out	
  whether	
  
someone	
  is	
  worth	
  
speaking	
  to,	
  which	
  
saves	
  me	
  a	
  lot	
  of	
  
:me.”	
  –	
  Michelle	
  
Kedem	
  
Image	
  from	
  katerha	
  via	
  Flickr	
  
Experts	
  
	
  say	
  	
  
there	
  are	
  
certain	
  
roles	
  where	
  
not	
  being	
  
on	
  LinkedIn	
  
is	
  a	
  	
  
deal-­‐breaker.	
  	
  Image	
  by	
  Jason	
  Pier	
  via	
  Flickr	
  
A	
  Simple	
  tweet	
  or	
  two	
  -­‐	
  	
  
TwiIerviews	
  -­‐	
  	
  
can	
  lead	
  to	
  
a	
  job.	
  
In	
  the	
  US,	
  
unemployment	
  
stands	
  at	
  7.9%...	
  
How	
  
you	
  
tweet	
  
can	
  
determine	
  
how	
  employable	
  
you	
  are.	
   Image	
  by	
  eldh	
  via	
  Flickr	
  
Aaron	
  Biebert	
  (commercial	
  director)	
  
hired	
  a	
  social	
  media	
  coordinator	
  based	
  
on	
  40	
  tweets…without	
  an	
  in-­‐person	
  
interview.	
  
“All	
  that	
  ma<ered	
  was	
  
their	
  online	
  personality”	
  	
   Image	
  by	
  pestoverde	
  via	
  Flickr	
  
93%	
  of	
  recruiters	
  are	
  using	
  LinkedIn	
  to	
  discover	
  talent.	
  
Image	
  by	
  tychay	
  via	
  Flickr	
  	
  
Social	
  media	
  background	
  checks	
  have	
  given	
  rise	
  to	
  a	
  
whole	
  new	
  pool	
  of	
  red	
  flags.	
  
Image	
  by	
  Jack	
  Zalium	
  via	
  Flickr	
  
44%	
  of	
  recruiters	
  said	
  that	
  trashing	
  an	
  employer	
  on	
  social	
  
media	
  is	
  enough	
  to	
  land	
  an	
  applicant	
  in	
  the	
  reject	
  pile.	
  
Image	
  by	
  Robert	
  Sheie	
  via	
  Flickr	
  
70%	
  of	
  U.S.	
  
recruiters	
  
have	
  
rejected	
  
candidates	
  
because	
  of	
  
informaDon	
  
found	
  
online.	
  Image	
  by	
  bmills	
  via	
  Flickr	
  
Career	
  Builder	
  recently	
  conducted	
  a	
  survey	
  in	
  which	
  
1/3	
  HR	
  respondents	
  said	
  they	
  have	
  found	
  informaDon	
  	
  
that	
  has	
  caused	
  them	
  not	
  to	
  hire	
  a	
  candidate.	
  
Image	
  by	
  craig1black	
  via	
  Flickr	
  
So	
  what	
  does	
  it	
  all	
  mean?	
  
Image	
  by	
  striaDc	
  via	
  Flickr	
  
From	
  now	
  on,	
  
everyone	
  will	
  be	
  
looking	
  for	
  a	
  job	
  
even	
  when	
  we’re	
  not	
  
actually	
  looking…	
  
Employers	
  are	
  
researching	
  each	
  of	
  
us	
  digitally	
  
24/7/365.	
  Image	
  by	
  Alaskan	
  Dude	
  via	
  Flickr	
  
The	
  new	
  challenge	
  that	
  is	
  
confronDng	
  people	
  around	
  
the	
  globe:	
  how	
  best	
  to	
  live	
  
our	
  lives	
  in	
  a	
  world	
  where	
  
the	
  Internet	
  records	
  
everything	
  and	
  forgets	
  
nothing	
  –	
  where	
  every	
  
online	
  photo,	
  status	
  update,	
  
Twimer	
  post	
  and	
  blog	
  entry	
  
by	
  and	
  about	
  us	
  can	
  be	
  
stored	
  forever.	
  	
   Image	
  by	
  utnapisDm	
  via	
  Flickr	
  
Sources	
  
•  Slide	
  3,	
  15	
  -­‐	
  hmp://www.forbes.com/sites/danschawbel/2011/02/28/the-­‐reputaDon-­‐economy/	
  
•  Slide	
  4	
  -­‐	
  
hmp://www.forbes.com/sites/danschawbel/2011/02/21/5-­‐reasons-­‐why-­‐your-­‐online-­‐presence-­‐will-­‐
replace-­‐your-­‐resume-­‐in-­‐10-­‐years/	
  
•  Slide	
  5,	
  10,	
  11	
  -­‐	
  
hmp://www.usatoday.com/story/money/business/2013/02/15/twimerviews-­‐resumes/1919305/	
  
•  Slide	
  6	
  -­‐	
  hmp://online.wsj.com/arDcle/SB10001424052970203750404577173031991814896.html	
  
•  Slide	
  7,	
  12	
  -­‐	
  
hmp://business.Dme.com/2012/07/09/how-­‐recruiters-­‐use-­‐social-­‐networks-­‐to-­‐make-­‐hiring-­‐
decisions-­‐now/	
  
•  Slide	
  8,	
  9	
  -­‐	
  
hmp://www.forbes.com/sites/work-­‐in-­‐progress/2012/05/11/recruiters-­‐say-­‐avoid-­‐linkedin-­‐at-­‐your-­‐
peril/	
  
•  Slide	
  13,	
  14	
  -­‐	
  
hmp://online.wsj.com/arDcle/SB10000872396390443759504577631410093879278.html	
  
•  Slide	
  16	
  -­‐	
  hmp://sloanreview.mit.edu/arDcle/the-­‐digital-­‐you-­‐at-­‐work-­‐what-­‐to-­‐consider/	
  
•  Slide	
  18	
  -­‐	
  hmp://blogs.hbr.org/cs/2012/04/your_future_employer_is_watchi.html	
  
•  Slide	
  19	
  -­‐	
  	
  hmp://www.nyDmes.com/2010/07/25/magazine/25privacy-­‐t2.html?_r=0	
  

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Before the Interview

  • 1. BEFORE   THE   INTERVIEW   By  Melissa  Mignelli   Image  by  Jason  A.  Howie  via  Flickr  
  • 2. In  today’s  hiring   process,  it  is  no  secret   that  employers  rely   heavily  on  applicants’   social  media  profiles   as  part  of  the   screening  process.  So   much  so,  this  process   is  increasingly   becoming  more   important  to  the   tradiDonal  resume,   and  can  be   considered  as  a   necessary  precursor   to  the  interview.   Image  by  some_communicaDon  via  Flickr  
  • 3. Visibility  creates  opportuniDes  and  reputaDon  builds  trust… submiHng  a  resume  to  a  job  board,  or  cold  calling,  is  increasingly   becoming  ineffecDve,  and  eventually,  it  won’t  work  at  all.     Image  by  photologue_np  via  Flickr  
  • 4. “Applying  to  job   pos:ngs,  in   newspapers  and   online,  won’t  get   you  anywhere   and  is  becoming   completely   ineffec:ve…     “If  you  don’t  have  an  online   presence,  you  won’t  appear  to   be  relevant  and  you  will  be   passed  over  for  more  savvy   applicants  that  have  visibility.”     Image  by  AngelaArcher.com  via  Flickr  
  • 5. Vala  Afshar  claims  that  the  paper  resume  is  dead.   “The  Web  is  your  resume.  Social  networks  are  your  mass  references.”     Image  by    buddawiggi  via  Flickr  
  • 6. Companies  are  increasingly  relying  on  social  networks  such  as  LinkedIn   to  gauge  candidates’  sustainability  for  a  job…     …most  companies  sDll  request  a  resume  as  part  of  the  applicaDon   package  but  some  are  bypassing  this  requirement  altogether.     Image  by  Natural  Step  Online  via  Flickr  
  • 7. Though  you  may  not  provide  a  recruiter  your  social  network  profiles…   73%  of  employers  will  check  them  out  anyhow.   Image  by  net_efekt  via  Flickr  
  • 8. “Using  LinkedIn,  I   can  quickly  figure   out  whether   someone  is  worth   speaking  to,  which   saves  me  a  lot  of   :me.”  –  Michelle   Kedem   Image  from  katerha  via  Flickr  
  • 9. Experts    say     there  are   certain   roles  where   not  being   on  LinkedIn   is  a     deal-­‐breaker.    Image  by  Jason  Pier  via  Flickr  
  • 10. A  Simple  tweet  or  two  -­‐     TwiIerviews  -­‐     can  lead  to   a  job.   In  the  US,   unemployment   stands  at  7.9%...   How   you   tweet   can   determine   how  employable   you  are.   Image  by  eldh  via  Flickr  
  • 11. Aaron  Biebert  (commercial  director)   hired  a  social  media  coordinator  based   on  40  tweets…without  an  in-­‐person   interview.   “All  that  ma<ered  was   their  online  personality”     Image  by  pestoverde  via  Flickr  
  • 12. 93%  of  recruiters  are  using  LinkedIn  to  discover  talent.   Image  by  tychay  via  Flickr    
  • 13. Social  media  background  checks  have  given  rise  to  a   whole  new  pool  of  red  flags.   Image  by  Jack  Zalium  via  Flickr  
  • 14. 44%  of  recruiters  said  that  trashing  an  employer  on  social   media  is  enough  to  land  an  applicant  in  the  reject  pile.   Image  by  Robert  Sheie  via  Flickr  
  • 15. 70%  of  U.S.   recruiters   have   rejected   candidates   because  of   informaDon   found   online.  Image  by  bmills  via  Flickr  
  • 16. Career  Builder  recently  conducted  a  survey  in  which   1/3  HR  respondents  said  they  have  found  informaDon     that  has  caused  them  not  to  hire  a  candidate.   Image  by  craig1black  via  Flickr  
  • 17. So  what  does  it  all  mean?   Image  by  striaDc  via  Flickr  
  • 18. From  now  on,   everyone  will  be   looking  for  a  job   even  when  we’re  not   actually  looking…   Employers  are   researching  each  of   us  digitally   24/7/365.  Image  by  Alaskan  Dude  via  Flickr  
  • 19. The  new  challenge  that  is   confronDng  people  around   the  globe:  how  best  to  live   our  lives  in  a  world  where   the  Internet  records   everything  and  forgets   nothing  –  where  every   online  photo,  status  update,   Twimer  post  and  blog  entry   by  and  about  us  can  be   stored  forever.     Image  by  utnapisDm  via  Flickr  
  • 20. Sources   •  Slide  3,  15  -­‐  hmp://www.forbes.com/sites/danschawbel/2011/02/28/the-­‐reputaDon-­‐economy/   •  Slide  4  -­‐   hmp://www.forbes.com/sites/danschawbel/2011/02/21/5-­‐reasons-­‐why-­‐your-­‐online-­‐presence-­‐will-­‐ replace-­‐your-­‐resume-­‐in-­‐10-­‐years/   •  Slide  5,  10,  11  -­‐   hmp://www.usatoday.com/story/money/business/2013/02/15/twimerviews-­‐resumes/1919305/   •  Slide  6  -­‐  hmp://online.wsj.com/arDcle/SB10001424052970203750404577173031991814896.html   •  Slide  7,  12  -­‐   hmp://business.Dme.com/2012/07/09/how-­‐recruiters-­‐use-­‐social-­‐networks-­‐to-­‐make-­‐hiring-­‐ decisions-­‐now/   •  Slide  8,  9  -­‐   hmp://www.forbes.com/sites/work-­‐in-­‐progress/2012/05/11/recruiters-­‐say-­‐avoid-­‐linkedin-­‐at-­‐your-­‐ peril/   •  Slide  13,  14  -­‐   hmp://online.wsj.com/arDcle/SB10000872396390443759504577631410093879278.html   •  Slide  16  -­‐  hmp://sloanreview.mit.edu/arDcle/the-­‐digital-­‐you-­‐at-­‐work-­‐what-­‐to-­‐consider/   •  Slide  18  -­‐  hmp://blogs.hbr.org/cs/2012/04/your_future_employer_is_watchi.html   •  Slide  19  -­‐    hmp://www.nyDmes.com/2010/07/25/magazine/25privacy-­‐t2.html?_r=0