Formatoftext 110829172215-phpapp01
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1. Medieval scribes used full justification for text, which was made easier by the Gutenberg printing press in 1445. The first known printed advertisement from 1480 also used full justification. 2. Ragged right formatting became popular around 1930 as it eliminated the need for uneven spacing to fill lines, and typewriters could not justify text. 3. With computers, justifying text is now virtually costless. Experiments found comprehension was about 5% greater with justified versus ragged right text for moderate to long lines.
Formatoftext 110829172215-phpapp01
- 1. Justification Format of text Prepared by J. Scott Armstrong (details on him at jscottarmstrong.com). Please inform Scott about errors and also make suggestions (armstrong@wharton.upenn.edu) Scott has taken these slides from adprin.com, a site that he founded. That site contains interactive versions of these slides, along with linked references, videos, and webcasts, all in PPT and PPTX format that you can download.
- 2. Which is best, full justification of text or ragged right? Medieval scribes used full Medieval scribes used full justification. Starting in justification. Starting in 1445, the Gutenberg press made 1445, the Gutenberg press made their job easier. The first known their job easier. The first known print ad, written around 1480 print ad, written around 1480 for for a book, used full a book, used full justification. justification. Ragged settings on the right was Ragged settings on the right was popularized around 1930. It popularized around 1930. It eliminated the need for uneven eliminated the need for uneven spacing to fill out lines. In spacing to fill out lines. In addition, typewriters could not addition, typewriters could not justify text. justify text. With computers, however, it is With computers, however, it is virtually costless to justify text. virtually costless to justify text. See the next page for the evidence. Adapted from AdPrin.com 2
- 3. Format of text Consider justification for moderate to long lines of text. (9.4.5.) Experiments with college students found that comprehension was about 5% greater with justified text than ragged right (Hartley and Burnhill 1971 in Persuasive Advertising p 256). Adapted from AdPrin.com 3
- 4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. • For example, identify areas of mid to long lines of text and justify it on the right. Adapted from AdPrin.com