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Unit-2
Forms of
communication
Means of Communication
Media/means of Communication
Verbal Non-verbal
Oral Written Sign Language Body Language
Visuals signs Audio signs
Verbal Communication- Oral, Written
The word Verbal means ‘connected
with words and use of words’. All
serious or formal communication is
usually in words. Words, as we all
know, can be written or spoken.
Oral Communication: In oral
communication, words should be
chosen very carefully so that what they
connote has the precise shade of
meaning.
Merits of oral communication
1. Saving of time and money: It saves money
as well as time. No money needs to be
spent for producing oral communication
since it involves only the spoken words. The
words are received and understood as they
are spoken. So it saves time too.
2. Immediate feedback: The receiver can give
his feedback immediately. The speaker can
judge the mood of the speaker.
Cont.
3. Builds a healthy climate: A friendly
climate is created when you
communicate orally since there is less
formality.
4. Best medium during emergency: Oral
communication is the best tool during
the emergency. It is the best method
of communication when an immediate
and fast feedback is critical.
Demerits of oral communication
1. Greater chances of misunderstanding:
Unless it is, recorded, you cannot refer to
an oral message again. There are,
therefore, greater chances of a message
being misunderstood or misinterpreted.
2. Ineffective for lengthy communication: Oral
communication is not useful for lengthy
communication. Because of human
limitations, it is obvious that something
important will be missed out.
Cont.
3. Lower retention rate: It is its drawback. A
listener may absorb only some part of an oral
message since the attention span differs from
person to person.
4. No legal validity: Oral communication lacks
proof of record. There is no permanent record
or proof of what has been said. Hence, oral
communication has very little value from legal
point of view.
Written Communication
A message constitutes written
communication when it is put in “black
and white”. It is a formal type of
communication. It is usually considered
binding on business communications
and it is often used as evidence.
Technological advancement has
enlarged the gamut of written
communication through email and other
such facilities.
Merits of written communication
1. Precise and accurate: It is generally
prepared with great care and
precision. You have to be very serious
and organized while communicating in
the written form, because it is open to
verification.
2. Permanent record: It constitutes a
permanent record. It proves very
useful for future reference
Cont.
3. Suitable for lengthy and complicated
messages: Complicated messages can be
understood better when they are in the
written form rather than in the oral. There is
less chance for misinterpretation and
misunderstanding.
4. Responsibility can be easily fixed: In it.
Responsibilities of sender and receiver can
be fixed easily. People have the tendency of
shifting responsibilities for mistakes, but this
is difficult if the onus is in black and white.
Cont.
5. Has legal validity: It is acceptable as a
legal document and has been used as
evidence.
Demerits of written communication
1. Costly in terms of money and man-hours:
Writing letters is a costly process not only
because you need to spend money on
postage, but also because several persons
are involved in the process of sending out a
letter from an organization.
2. Slower method of communication: It can be
time consuming since it may take even two
or three days to reach the receiver.
3. No flexibility: The written word is not subject
to subject to instant change after
communication. Therefore, conveying an
Cont.
afterthought may prove very lengthy,
and, at times, even impossible.
4. Literacy essential: For written
communication, the sender as well as
the receiver should be literate. In any
country where literacy is low, a written
message will be meaningless for large
masses of illiterate persons. Literacy
also means literacy in the language of
the message.
Silence
Silence speaks louder than
words. We communicate with the help
of silence. It lays down the relationship
between the communicators and their
attitude towards each other. And it also
shows the inability to converse further.
A student who has not done his work
will stay mum when the teacher asks
him for it.
Functions of silence
• To allow a speaker time to think
• To isolate oneself
• To hurt
• To prevent communication
• To communicate emotional responses
• To say nothing
Face-to-Face communication
Face-to-face communication may,
at the first thought, appear to be
identical with oral communication.
However, it is possible to visualise the
difference between the two. Telephonic
conversation is oral communication but
we cannot call it face-to-face
communication.
Merits of Face-to-face communication
• Facial expressions and gestures help to
communicate better : As already
explained, oral communication is better
than the written one in one respect: the
message being communicated also
gets the assistance of facial expression
and gestures. Thus the communication
is almost perfect.
• Particularly suitable for discussion : It is
suitable for discussions, for there is
immediate feedback from the listener. It
provides the speaker with a much better
opportunity for adjustment. A puzzled
look indicates lack of understanding:
explain yourself better. A blank face
with head turned sideways suggests
lack of interest: either make
your listener interested in what you are
saying or stop. These adjustments are
possible only in face-to-face
communication.
Demerits
• Difficult to practise in large-sized
organization : It is extremely difficult to
practise in modern large-sized
organization, particularly if their various
units or departments are situated at
different places.
• Not effective in large gatherings : It is
very difficult to get a message across to
large gatherings. In the absence of a
satisfactory feedback, his speech
lapses into a monologue.
• Ineffective if the listener is not attentive :
A limitation which the face-to-face
communication shares with oral
communication is that its effectiveness
is closely linked with the listener’s
attentiveness. The message can easily
get diverted, thus making
communication ineffective.

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Forms of communication

  • 2. Means of Communication Media/means of Communication Verbal Non-verbal Oral Written Sign Language Body Language Visuals signs Audio signs
  • 3. Verbal Communication- Oral, Written The word Verbal means ‘connected with words and use of words’. All serious or formal communication is usually in words. Words, as we all know, can be written or spoken. Oral Communication: In oral communication, words should be chosen very carefully so that what they connote has the precise shade of meaning.
  • 4. Merits of oral communication 1. Saving of time and money: It saves money as well as time. No money needs to be spent for producing oral communication since it involves only the spoken words. The words are received and understood as they are spoken. So it saves time too. 2. Immediate feedback: The receiver can give his feedback immediately. The speaker can judge the mood of the speaker.
  • 5. Cont. 3. Builds a healthy climate: A friendly climate is created when you communicate orally since there is less formality. 4. Best medium during emergency: Oral communication is the best tool during the emergency. It is the best method of communication when an immediate and fast feedback is critical.
  • 6. Demerits of oral communication 1. Greater chances of misunderstanding: Unless it is, recorded, you cannot refer to an oral message again. There are, therefore, greater chances of a message being misunderstood or misinterpreted. 2. Ineffective for lengthy communication: Oral communication is not useful for lengthy communication. Because of human limitations, it is obvious that something important will be missed out.
  • 7. Cont. 3. Lower retention rate: It is its drawback. A listener may absorb only some part of an oral message since the attention span differs from person to person. 4. No legal validity: Oral communication lacks proof of record. There is no permanent record or proof of what has been said. Hence, oral communication has very little value from legal point of view.
  • 8. Written Communication A message constitutes written communication when it is put in “black and white”. It is a formal type of communication. It is usually considered binding on business communications and it is often used as evidence. Technological advancement has enlarged the gamut of written communication through email and other such facilities.
  • 9. Merits of written communication 1. Precise and accurate: It is generally prepared with great care and precision. You have to be very serious and organized while communicating in the written form, because it is open to verification. 2. Permanent record: It constitutes a permanent record. It proves very useful for future reference
  • 10. Cont. 3. Suitable for lengthy and complicated messages: Complicated messages can be understood better when they are in the written form rather than in the oral. There is less chance for misinterpretation and misunderstanding. 4. Responsibility can be easily fixed: In it. Responsibilities of sender and receiver can be fixed easily. People have the tendency of shifting responsibilities for mistakes, but this is difficult if the onus is in black and white.
  • 11. Cont. 5. Has legal validity: It is acceptable as a legal document and has been used as evidence.
  • 12. Demerits of written communication 1. Costly in terms of money and man-hours: Writing letters is a costly process not only because you need to spend money on postage, but also because several persons are involved in the process of sending out a letter from an organization. 2. Slower method of communication: It can be time consuming since it may take even two or three days to reach the receiver. 3. No flexibility: The written word is not subject to subject to instant change after communication. Therefore, conveying an
  • 13. Cont. afterthought may prove very lengthy, and, at times, even impossible. 4. Literacy essential: For written communication, the sender as well as the receiver should be literate. In any country where literacy is low, a written message will be meaningless for large masses of illiterate persons. Literacy also means literacy in the language of the message.
  • 14. Silence Silence speaks louder than words. We communicate with the help of silence. It lays down the relationship between the communicators and their attitude towards each other. And it also shows the inability to converse further. A student who has not done his work will stay mum when the teacher asks him for it.
  • 15. Functions of silence • To allow a speaker time to think • To isolate oneself • To hurt • To prevent communication • To communicate emotional responses • To say nothing
  • 16. Face-to-Face communication Face-to-face communication may, at the first thought, appear to be identical with oral communication. However, it is possible to visualise the difference between the two. Telephonic conversation is oral communication but we cannot call it face-to-face communication.
  • 17. Merits of Face-to-face communication • Facial expressions and gestures help to communicate better : As already explained, oral communication is better than the written one in one respect: the message being communicated also gets the assistance of facial expression and gestures. Thus the communication is almost perfect.
  • 18. • Particularly suitable for discussion : It is suitable for discussions, for there is immediate feedback from the listener. It provides the speaker with a much better opportunity for adjustment. A puzzled look indicates lack of understanding: explain yourself better. A blank face with head turned sideways suggests lack of interest: either make
  • 19. your listener interested in what you are saying or stop. These adjustments are possible only in face-to-face communication.
  • 20. Demerits • Difficult to practise in large-sized organization : It is extremely difficult to practise in modern large-sized organization, particularly if their various units or departments are situated at different places. • Not effective in large gatherings : It is very difficult to get a message across to large gatherings. In the absence of a
  • 21. satisfactory feedback, his speech lapses into a monologue. • Ineffective if the listener is not attentive : A limitation which the face-to-face communication shares with oral communication is that its effectiveness is closely linked with the listener’s attentiveness. The message can easily get diverted, thus making communication ineffective.