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© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 219
CHAPTER 7
Creating a Flexible Organization
INSTRUCTOR MANUAL RESOURCES
7.1 A Word from the Authors..................................................................................................... 220
7.2 Transition Guide ................................................................................................................... 220
7.3 Quick Reference Guide......................................................................................................... 221
7.4 Learning Objectives.............................................................................................................. 222
7.5 Brief Chapter Outline............................................................................................................ 222
7.6 Comprehensive Lecture Outline ........................................................................................... 223
7.7 Textbook Answer Keys......................................................................................................... 230
7.7a Concept Checks .................................................................................................. 230
7.7b Discussion Questions.......................................................................................... 233
7.7c Video Case: Zappos Wants to Make Customers (and Employees) Happy......... 235
7.7d Building Skills for Career Success ..................................................................... 236
7.8 Quizzes I and II..................................................................................................................... 238
7.9 Answer Key for Quizzes I and II.......................................................................................... 240
7.10 Classroom Exercises............................................................................................................. 241
7.10a Homework Activities.......................................................................................... 241
7.10b Classroom Activities........................................................................................... 241
7.10c Exercise Handouts .............................................................................................. 241
220 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7.1 A WORD FROM THE AUTHORS
Having outlined in the preceding chapter the management of a business organization, in this chapter
we examine the organization itself. First, we define organization from a business perspective. Then
we discuss five dimensions of organizational structure: (1) job specialization, (2) departmentalization,
(3) centralization, (4) span of management, and (5) chain of command.
Next, we discuss the various methods of combining these individual elements within a single busi-
ness structure. We introduce four approaches to organizational structure—line, line-and-staff, ma-
trix, and network—and present the advantages and disadvantages of each. We conclude the chapter
with a brief discussion of how corporate culture, committees, informal groups, and the grapevine
affect an organization.
7.2 TRANSITION GUIDE
New in Chapter 7: Creating a Flexible Organization
 A new Inside Business feature describes W.L. Gore’s culture of individual commitment.
 The two Personal Apps in this chapter can help students apply content to their real life. The first
one discusses the connection between line-and-staff groups in a job, and the second one discuss-
es clues to use when searching for a new job.
 An example about Intel offering short-term job assignments has been added to the section “Al-
ternatives to Job Specialization.”
 A new example about how PepsiCo has divided its products and locations has been added to the
section “Combinations of Bases.”
 An Entrepreneurial Success feature examining how to be a successful delegator has been added.
 A new video case examines how Zappos is focused on making customers and employees happy.
 The Building Skills for Career Success section contains a new Social Media Exercise that de-
scribes how Zappos is customer-centered.
Chapter 7 Creating a Flexible Organization 221
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7.3 QUICK REFERENCE GUIDE
Instructor Resource Location
Transition Guide IM, p. 220
Learning Objectives Textbook, p. 183; IM, p. 222
Brief Chapter Outline IM, pp. 222–223
Comprehensive Lecture Outline IM, pp. 223–229
Entrepreneurial Success Successful Leaders Are
Successful Delegators
Textbook, p. 191
Striving for Success Dell Restructures to Jump-Start
Innovation
Textbook, p. 198
Inside Business Autonomy Fosters Innovation and
Success at W.L. Gore
Textbook, p. 184
Marginal Key Terms List Textbook, p. 201
Concept Checks Textbook, pp. 185, 187, 189, 192, 193, 196, 198, and 199
Questions and Suggested Answers, IM, pp. 230–233
Discussion Questions Textbook, p. 202
Questions and Suggested Answers, IM, pp. 233–235
Video Case (Zappos Wants to Make Customers [and
Employees] Happy) and Questions
Textbook, pp. 203–204
Questions and Suggested Answers, IM, pp. 235–236
Building Skills for Career Success Textbook, pp. 204–205
Suggested Answers, IM, pp. 236–237
IM Quiz I & Quiz II IM, pp. 238–240
Answers, IM, p. 240
Classroom Exercises IM, p. 241
222 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7.4 LEARNING OBJECTIVES
After studying this chapter, students should be able to:
1. Understand what an organization is and identify its characteristics.
2. Explain why job specialization is important.
3. Identify the various bases for departmentalization.
4. Explain how decentralization follows from delegation.
5. Understand how the span of management describes an organization.
6 Describe the four basic forms of organizational structure.
7. Describe the effects of corporate culture.
8. Understand how committees and task forces are used.
9. Explain the functions of the informal organization and the grapevine in a business.
7.5 BRIEF CHAPTER OUTLINE
I. What Is an Organization?
A. Developing Organization Charts
B. Major Considerations for Organizing a Business
II. Job Design
A. Job Specialization
B. The Rationale for Specialization
C. Alternatives to Job Specialization
III. Departmentalization
A. By Function
B. By Product
C. By Location
D. By Customer
E. Combinations of Bases
IV. Delegation, Decentralization, and Centralization
A. Delegation of Authority
1. Steps in Delegation
2. Barriers to Delegation
B. Decentralization of Authority
V. The Span of Management
A. Wide and Narrow Spans of Management
B. Organizational Height
Chapter 7 Creating a Flexible Organization 223
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
VI. Forms of Organizational Structure
A. The Line Structure
B. The Line-and-Staff Structure
C. The Matrix Structure
D. The Network Structure
VII. Corporate Culture
VIII. Committees and Task Forces
IX. The Informal Organization and the Grapevine
7.6 COMPREHENSIVE LECTURE OUTLINE
I. WHAT IS AN ORGANIZATION? An organization is a group of two or more people
working together to achieve a common set of goals. A neighborhood dry cleaner owned and
operated by a husband and wife team is an organization. So are IBM, Rubbermaid, and Home
Depot.
A. Developing Organization Charts. An organization chart is a diagram that represents
the positions and relationships within an organization. (See Figure 7-1.)
1. The chain of command is the line of authority that extends from the highest to the
lowest levels of the organization.
2. The positions represented by broken lines are not part of the direct chain of com-
mand; these are advisory, or staff, positions.
3. Many smaller organizations find organization charts useful. Some large organiza-
tions do not maintain complete, detailed charts because:
a) It is difficult to accurately chart a few dozen positions much less the thou-
sands that characterize larger firms.
b) Larger organizations are almost always changing which quickly makes the or-
ganization chart outdated.
Teaching Tip: Enter “organization chart” in your favorite search engine and bring up some exam-
ples of organization charts. Some good ones include the one for the Justice Department (http://www
.justice.gov/agencies/index-org.html) and the one for the United Nations (http://www.un.org/en/
aboutun/structure/org_chart.shtml). Comparing these and the charts you found, what do you think
constitutes a good organization chart?
B. Major Considerations for Organizing a Business. The factors to consider when de-
ciding how to organize a firm include job design, departmentalization, delegation, span
of management, and chain of command.
224 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
II. JOB DESIGN
A. Job Specialization. Job specialization is the separation of all organizational activities
into distinct tasks and the assignment of different tasks to different people.
B. The Rationale for Specialization. Specialization is necessary for several reasons.
1. The “job” of most organizations is simply too large for one person to handle.
2. When a worker has to learn one specific, highly specialized task, that individual
can learn it quickly and perform it efficiently.
3. The worker who is doing the same job over and over does not lose time changing
operations.
4. The more specialized the job, the easier it may be to design specialized equipment.
5. The more specialized the job, the easier is the job training.
Teaching Tip: As an example of job specialization, ask your students about the specialization in
their family as they were growing up. Chances are that each member of the family had some tasks
for which they were the family “expert.” For example, were they the computer guru in their house?
C. Alternatives to Job Specialization. Specialization can also have some negative conse-
quences, such as employee boredom and dissatisfaction. Managers can minimize these
issues.
1. Job rotation is the systematic shifting of employees from one job to another.
2. Job enlargement and job enrichment along with other methods used to motivate
employees are discussed in Chapter 10.
III. DEPARTMENTALIZATION. Departmentalization is the process of grouping jobs into
manageable units. Common bases of departmentalization are:
A. By Function. Departmentalization by function groups jobs that relate to the same or-
ganizational activity.
1. Many smaller and newer organizations departmentalize on function.
2. The disadvantages of this method are that it can lead to slow decision making and
it tends to emphasize the department rather than the organization.
B. By Product. Departmentalization by product groups all activities related to a particular
good or service.
C. By Location. Departmentalization by location groups all activities according to the de-
fined geographic area in which they are performed.
D. By Customer. Departmentalization by customer groups all activities according to the
needs of various customer populations.
E. Combinations of Bases. Many organizations use a combination of departmentalization
bases. (See Figure 7-2.)
Chapter 7 Creating a Flexible Organization 225
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Teaching Tip: Ask your students if any of them have ever worked for a restaurant or hotel. Ask them
what type of departmentalization they might have encountered. A hotel might have a specific group of
employees who only handle banquets and corporate meetings, which would be an example of customer-
based departmentalization. At a restaurant, things might be arranged by function. As part of the discus-
sion, ask students what improvements they might make.
IV. DELEGATION, DECENTRALIZATION, AND CENTRALIZATION. Delegation as-
signs work and power to other workers.
A. Delegation of Authority
1. Steps in Delegation. Three steps are generally involved in the delegation process.
(See Figure 7-3.)
a) The manager must assign responsibility. Responsibility is the duty to do a job
or perform a task.
b) A manager must grant authority, which is the power, within the organization,
to accomplish an assigned job or task.
Teaching Tip: Ask students if anyone has ever given them the responsibility for accomplishing a
task without giving them the authority to get it done.
c) The manager must create accountability. Accountability is the obligation of a
worker to accomplish an assigned job or task. Accountability is created, but it
cannot be delegated.
2. Barriers to Delegation. For several reasons, managers may be unwilling to dele-
gate work.
a) A manager may not trust the employee to complete the task.
b) A manager may fear that a subordinate will do exceptional work and attract
the attention of top management.
c) Some managers are so disorganized that they simply are not able to plan and
assign work effectively.
Teaching Tip: Consider using “The Delegator” exercise here. It is a five-minute individual quiz that
can be used as the basis for discussion regarding when it is and when it isn’t appropriate to delegate.
B. Decentralization of Authority. The pattern of delegation throughout an organization
determines the extent to which that organization is decentralized or centralized.
1. An organization in which management consciously attempts to spread authority
widely across organization levels is said to be a decentralized organization.
226 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2. An organization that systematically works to concentrate authority at the upper
levels is a centralized organization.
3. A variety of factors can influence the extent to which a firm is decentralized.
a) The external environment in which the firm operates.
b) The nature of the decision to be made. The riskier or more important the deci-
sions that have to be made, the greater is the tendency to centralize decision
making.
c) The decision-making abilities of lower-level managers.
d) A firm that has practiced centralization or decentralization is likely to main-
tain that same practice in the future.
4. In principle, neither decentralization nor centralization is right. What works for one
organization may or may not work for another.
V. THE SPAN OF MANAGEMENT. The fourth major step of organizing a business is estab-
lishing span of management (or span of control), which is the number of workers who report
directly to one manager.
A. Wide and Narrow Spans of Management. A wide span of management exists when a
manager has a large number of subordinates. A narrow span exists when the manager
has only a few subordinates. Several factors determine the span that is best for a particu-
lar manager.
B. Organizational Height. Organizational height is the number of layers, or levels, of
management in a firm.
1. The span of management plays a direct role in determining an organization’s
height. (See Figure 7-4.)
a) If the span of management is wide, fewer levels are needed, and the organiza-
tion is flat.
b) If the span of management is narrow, more levels are needed, and the result-
ing organization is tall.
2. In a tall organization, administrative costs are higher because more managers are
needed. Communication may become distorted.
3. Managers in a flat organization may have to perform more administrative duties
because there are fewer managers.
VI. FORMS OF ORGANIZATIONAL STRUCTURE. The four basic forms of organizational
structure are line, line-and-staff, matrix, and network.
A. The Line Structure. A line structure is when the chain of command goes directly from
person to person throughout the organization.
1. Managers within a line structure, called line managers, make decisions and give
orders to subordinates to achieve the goals of the organization.
Chapter 7 Creating a Flexible Organization 227
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2. A line structure allows line managers to make decisions quickly with direct ac-
countability because the decision maker only reports to one supervisor.
3. The downside of a line structure is that line managers are responsible for many ac-
tivities and therefore must have a wide range of knowledge about all of them. Con-
sequently, line structures are more popular in small organizations rather than in
medium and large size organizations where activities are more numerous and com-
plex.
B. The Line-and-Staff Structure. A line-and-staff structure utilizes the chain of com-
mand from a line structure, but also provides line managers with specialists, called staff
managers.
1. Staff managers provide support, advice, and expertise to line managers. They are
not part of the chain of command but they do have authority over their assistants.
2. Both line and staff managers are needed for effective management, but the two po-
sitions differ in important ways. (See Figure 7-5.)
a) Line managers have line authority, which means that they can make decisions
and issue directives relating to the organization’s goals.
b) Staff managers have advisory authority which means they can provide advice
to line managers. Staff managers also have functional authority allowing them
to make decisions and issue directives about their areas of expertise.
3. Conflict between line managers and staff managers can occur if line managers per-
ceive that staff managers are a threat to their authority or if staff managers perceive
that their recommendations are not being adopted by line managers. There are sev-
eral ways to minimize this conflict.
a) Integrate line and staff managers into one team.
b) Ensure that the areas of responsibility of line and staff managers are clearly
defined.
c) Hold line and staff managers accountable for the results of their activities.
C. The Matrix Structure. The matrix structure combines vertical and horizontal lines of
authority.
1. The matrix structure occurs when product departmentalization is superimposed on
a functionally departmentalized organization. (See Figure 7-6.)
2. Authority flows both down and across and employees report to more than one su-
pervisor.
3. In a matrix structure, people from different departments are assigned to a group,
called a cross-functional team, to work on a new project.
a) Frequently, cross-functional teams are charged with developing new products.
b) The project manager is in charge of the team, but employees on the team also
report to their functional department supervisor.
c) Cross-functional teams may be temporary or permanent.
4. The matrix organization has several advantages.
228 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
a) One advantage is added flexibility.
b) This structure can increase productivity, raise morale, and nurture creativity
and innovation.
c) Employees experience personal development by doing a variety of jobs.
5. The matrix organization also has several disadvantages.
a) Having employees report to more than one supervisor can cause confusion
about who is in charge.
b) Like committees, teams may take longer to resolve problems and issues than
individuals working alone.
c) Because more managers and support staff may be needed, a matrix structure
may be more expensive to maintain.
D. The Network Structure. In a network structure (or virtual organization), administration
is the primary function performed. Other functions are contracted out to other organiza-
tions.
1. This type of organization has only a few permanent employees consisting of top
management and a few hourly clerical workers.
2. Leased equipment and facilities are temporary.
3. There is limited formal structure.
4. Flexibility allows an organization to quickly adjust to changes.
5. Managers may face some of the following challenges:
a) Controlling the quality of work performed by other organizations.
b) Low morale and high turnover among hourly workers.
c) A lack of clear hierarchy.
Teaching Tip: Consider using the 30- to 60-minute “Virtual Network Structure” exercise here. This
exercise will allow students to explore the complexities of building a network.
VII. CORPORATE CULTURE. A corporate culture is generally defined as the inner rites, ritu-
als, heroes, and values of a firm.
A. Corporate culture is generally thought to have a very strong influence on a firm’s per-
formance over time.
B. Goffee and Jones identified four types of corporate cultures. (See Figure 7-7.)
1. Networked culture
2. Mercenary culture
3. Fragmented culture
4. Communal culture
Chapter 7 Creating a Flexible Organization 229
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Teaching Tip: Use the “What’s My Culture?” group exercise here. It takes approximately 15 to 20
minutes.
C. Some experts believe that cultural change is needed when the company’s environment
changes such as when the industry becomes more competitive, the company’s perfor-
mance is mediocre, or the company is growing rapidly.
VIII. COMMITTEES AND TASK FORCES
A. Several types of committees can be used within an organizational structure.
1. An ad hoc committee is created for a specific short-term purpose, such as review-
ing the firm’s employee benefits plan.
2. A standing committee is a relatively permanent committee charged with perform-
ing a recurring task.
3. A task force is a committee established to investigate a major problem or pending
decision.
B. Committees offer some advantages over individual action.
1. Several members are able to bring more information and knowledge to the task at
hand.
2. Committees tend to make more accurate decisions and to transmit their results
through the organization more effectively.
C. Disadvantages to using committees include the following:
1. Committee deliberations take much longer than individual action.
2. Unnecessary compromise may take place within the committee.
IX. THE INFORMAL ORGANIZATION AND THE GRAPEVINE. Informal organization
describes the pattern of behavior and interaction that stems from personal rather than official
relationships.
A. An informal group is created by the group members themselves to accomplish goals that
may or may not be relevant to the organization.
1. Workers may create an informal group to go bowling, form a union, get a particular
manager fired or transferred, or share lunch.
2. Informal groups can be powerful forces in organizations. Managers should be
aware of informal groups.
B. The grapevine is the informal communications network within an organization.
1. The grapevine is completely separate from—and sometimes much faster than—the
organization’s formal channels of communication.
2. Managers would make a mistake if they tried to eliminate the grapevine. A more
rational approach is to recognize the existence of the grapevine as a part (though an
unofficial part) of the organization.
230 Chapter 7 Creating a Flexible Organization
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7.7 TEXTBOOK ANSWER KEYS
7.7a Concept Checks
Concept Check (p. 185)
1. How do large and small organizations use organizational charts differently?
Most smaller organizations find organization charts useful. They clarify positions and report re-
lationships for everyone in the organization, and they help managers track growth and change
in the organizational structure. However, many large organizations, such as ExxonMobil, Kel-
logg’s, and Procter & Gamble, do not maintain complete, detailed charts for two reasons. First,
it is difficult to chart even a few dozen positions accurately, much less the thousands that char-
acterize larger firms. Second, larger organizations are almost always changing parts of their
structure. An organization chart would be outdated before it was completed.
2. Identify the major considerations when organizing a business.
The most important considerations are as follows:
a. Job design. Divide the work that is to be done by the entire organization into separate parts,
and assign those parts to positions within the organization.
b. Departmentalization. Group the various positions into manageable units or departments.
c. Delegation. Distribute responsibility and authority within the organization.
d. Span of management. Determine the number of subordinates who will report to each manager.
e. Chain of command. Establish the organization’s chain of command by designating the posi-
tions with direct authority and those that are support positions.
Concept Check (p. 187)
1. What are the positive and negative effects of specialization?
For a number of reasons, some job specialization is necessary in every organization because the
“job” of most organizations is too large for one person to handle. When a worker has to learn
one specific, highly specialized task, that individual should be able to learn it very efficiently. A
worker repeating the same job does not lose time changing from operations, as the pin workers
did when producing complete pins. The more specialized the job, the easier it is to design spe-
cialized equipment. And finally, the more specialized the job, the easier is the job training.
The most significant drawback is the boredom and dissatisfaction employees may feel when repeat-
ing the same job. Bored employees may be absent from work frequently, may not put much effort
into their work, and may even sabotage the company’s efforts to produce quality products.
2. What are three ways to reduce the negative effects of specialization?
Job rotation, job enlargement, and job enrichment can reduce the negative effects of specialization.
Discovering Diverse Content Through
Random Scribd Documents
Madame,
Veuillez agréer l’hommage
De ce modeste sonnet
Et le tenir comme un gage
De mon sincère respect.
Sonnet.
Souvenez-vous, reine des dieux,
Vierge des vierges, notre mère,
Que vous êtes sur cette terre
L’ange gardien mystérieux.[485]
The same man addressed to M. Magnan a long poem on a dramatic
representation accompanied by the following graceful envoi:—
Vénéré Docteur,
L’estime et la reconnaissance
Sont la seule monnaie du cœur
Dont votre pauvre serviteur
Dispose pour la récompense
Qu’il doit à vos soins pleins d’honneur.
Recevez donc cet humble hommage,
Docteur admiré, révéré,
Et j’ajouterai bien-aimé,
Si vous vouliez tenir pour gage
Qu’en cela du moins J’AI PAYE.[486]
The following lines are from a long satirical poem by a writer who
appears to have cherished much less respect for his physician. He believed
that he had been changed into a beast, and recognised a colleague in every
horse or donkey he met. He wished to browse in every field, and only
refrained from doing so out of consideration for his friends:—
Les médicastres sans vergogne
Qui changent en sale besogne
Le plus sublime des mandats,
Ces infâmes aliénistes,
Qui, reconnus pour moralistes,
Sont les pires des scélérats!
Ils détruisent les écritures
Pour maintenir les impostures
Des ennemis du bien public.
Ils prostituent leur justice
Pour se gorger du bénéfice
De leur satanique trafic.[487]
The author of the following lines on the same day made an attempt at
suicide, and then a homicidal attack on his mother.
À Monsieur le Docteur C.
ÉPITRE (13 mai 1887).
Un docteur éminent sollicite ma muse.
Certes l’honneur est grand; mais le docteur s’amuse,
Car, dans ce noir séjour, le poète attristé
Par le souffle divin n’est guère visité....
Faire des vers ici, quelle rude besogne!
On pourra m’objecter que jadis, en Gascogne,
Les rayons éclatants d’un soleil du Midi
Réveillaient quelquefois mon esprit engourdi;
Il est vrai: dans Bordeaux, cité fière et polie,
J’ai fêté le bon vin, j’ai chanté la folie,
Celle bien entendu qui porte des grelots.
Mais depuis, un destin fatal à mon repos
M’exile loin des bords de la belle Gironde,
Qu’enrichissent les vins les plus fameux du monde!
Aussi plus de chansons, de madrigaux coquets!
Plus de sonnets savants, de bacchiques couplets!
Ma muse tout en pleurs a replié ses ailes,
Comme un ange banni des sphères éternelles!
Dans sa cage enfermé l’oiseau n’a plus de voix....
Hélas! je ne suis point le rossignol des bois,
Pas même le pinson, pas même la fauvette;
Vous me flattez, docteur, en m’appelant poète....
Je ne suis qu’un méchant rimeur, et je ne sais
Si ces alexandrins auront un grand succès....
Cependant mon désir est de vous satisfaire;
Votre estime m’honore et je voudrais vous plaire,
Mais Pégase est rétif quand il est enchaîné;
D’un captif en naissant le vers meurt condamné.
Si vous voulez, docteur, que ma muse renaisse,
Je ne vous dirai pas: rendez-moi ma jeunesse.
Non, mais puisque vos soins m’ont rendu la santé,
Ne pourriez-vous me rendre aussi la liberté?
Des vers! Pour que le ciel au poète en envoie
Que faut-il? le grand air, le soleil et la joie!
Accordez-moi ces biens: mon luth reconnaissant,
Pour vous remercier comme un Dieu bienfaisant,
Peut-être trouvera, de mon cœur interprète,
Des chants dignes de vous, et dignes d’un poète!
The following lines well express the solitary sadness of the
melancholiac:—
A Se Stesso.
E con chi l’hai?
Con tutti e con nessuno,
L’ho con il cielo, che si tinge a bruno,
L’ho con il metro, che non rende i lai,
Che mi rodono il petto.
Nell’odio altrui, nel mal comun mi godo.
And these are of marvellous delicacy and truth:—
Tipo Fisico-Morale di P. L.
QUI RICOVERATO.
Al primo aspetto
Chi ti vede, saria
Costretto a dir che a te manca l’affetto;
E male s’apporria;
Che invece spesse fiate,
Sotto ruvido vel, palpitan lene
L’anime innamorate
Che s’accendon, riscaldansi nel bene.
Così rosa dal petalo
Invisibile quasi
Mette l’effluvio dai raccolti vasi,
Come dal gelsomino,
E i delicati odor dell’amorino;
Nemico a tutti i giuochi,
Di Venere, di Bacco indarno i fuochi
Ti soffiano; la cute
E di tal forza che sembrano mute
Le vezzose lusinghe ...
E invano a darti il fiato spira l’etra.
M. S.
The following little piece is a masterpiece of insane poetry:—
A un Uccello del Cortile.
Da un virgulto ad uno scoglio
Da uno scoglio a una collina,
L’ala tua va pellegrina
Voli o posi a notte e dì.
Noi confitti al nostro orgoglio,
Come ruote in ferrei perni,
Ci stanchiamo in giri eterni,
Sempre erranti e sempre qui!
Cavaliere Y.
INDEX.
A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, R, S, T, U, V, W, X, Z
Albertus Magnus, 7
Alcoholism in men of genius, 54, 316, 325
Alexander the Great, 6, 54, 146
Alfieri, 20, 22, 23, 27, 28, 103
Amiel, 52-53
Ampère, 29, 34, 67, 315
Anæsthesia of men of genius, 33
Anabaptists, 256
Arabesques by insane artists, 200
Argentine men of genius, 313
Aristotle, 8, 13
Art in the insane, 179 et seq.
Artists, distribution of great European, 117 et seq.
Atavism in literature of the insane, 172
Bach, 139
Bacon, 61
Balzac, 6, 47, 342
Barometrical condition and genius, 101
Baudelaire, 28, 69-72, 316, 325
Beethoven, 34, 61, 146
Berlioz, 27
Bernouilli, 141
Blake, W., 6, 56
Bolyai, 73
Bruno, G., 25, 35, 47, 106, 316
Buffon, 34, 339
Burns, 41
Byron, 7, 9, 29, 56, 61, 62, 103, 146
Cabanis, 17
Cæsar, Julius, 39, 54
Campanella, 285-291
Campbell, T., 6, 38, 146
Cardan, 21, 35, 74-77, 145, 314, 323
Carducci, 38
Carlo Dolce, 67
Carlyle, 7, 61
Casanova, 59
Cavendish, 14
Cavour, 43, 354
Cerebral characteristics of men of genius, 8-13, 327
Chamfort, 14
Charity, hysterical, 349
Charles V., 13, 146
Chateaubriand, 38, 44
Chopin, 43, 47, 48
Choreic symptoms in men of genius, 38
Civilization on genius, influence of, 153 et seq.
Clare, J., 165
Clarke, Marcus, 8
Climatic influences on genius, 117 et seq.
Codazzi, 73
Coleridge, 22, 44, 55
Coleridge, Hartley, 55
Columbus, 56
Comte, 15, 60, 73
Concato, 72
Conception of men of genius, 149
Cowley, 23
Cowper, 24
Cranial characteristics of men of genius, 8-13, 327
Criminality of genius, 57 et seq.
Cuvier, 11
Dante, 8, 11, 15, 35, 46, 106
Darwin, 13, 106, 356-357
Décadent poets, 230 et seq.
Descartes, 22
Dickens, 23
Diderot, 34
Discoveries, dates of, 105 et seq.
Disease on genius, influence of, 151
Domenichino, 17
Donizetti, 9, 11, 62
Dostoïeffsky, 8, 321, 339-341
Double personality of men of genius, 24
Dreams, genius working during, 21, 326
Dumas père, 7, 62
Dupuytren, 41
Education on genius, influence of, 159-160
Egoism of men of genius, 318-319
Enfantin, Prosper, 295-296
Epilepsy and genius, 38
Epileptoid nature of genius, 336 et seq.
Erasmus, 6, 8, 13
Flaxman, 7
Flaubert, 7, 14, 17, 28, 40, 50, 60, 331, 341
Florentine genius, 123, 154-155
Foderà, 91
Folie du doute of men of genius, 48 et seq.
Fontenelle, 62
Forgetfulness of men of genius, 33
Foscolo, 9, 11, 18, 20, 29, 31, 104, 106
Francis of Assisi, 258-260
Frederick II., 62
French genius, 127
Galvani, 109-110, 114
Gambetta, 11, 12
Gauss, 12
Genius, Aristotle on, 1;
Plato on, 2;
Diderot on, 3;
Richter on, 19
Genius, a neurosis, 5;
distinct from talent, 19, 35;
in the insane, 161 et seq.;
in mattoids, 226 et seq.;
its epileptoid nature, 336 et seq.;
in the sane, 353 et seq.
Genius, characteristics of men of, 6;
height, 6;
frequency of rickets, 7;
pallor, 7;
emaciation, 7;
cranial and cerebral characteristics, 8-13, 327;
stammering, 13;
lefthandedness, 13;
sterility, 13;
unlikeness to parents, 14;
physiognomy, 14;
precocity, 15, 315;
delayed development, 16;
misoneism, 17;
vagabondage, 18, 316;
unconsciousness and instinctiveness, 19;
somnambulism, 21;
inspiration, 22;
double personality, 24;
stupidity, 25;
hyperæsthesia, 26;
anæsthesia, 33;
forgetfulness, 33;
originality, 35, 317-318;
fondness for special words, 37;
frequency of chorea and epilepsy, 38;
melancholy, 40;
delusions of grandeur, 45;
folie du doute, 48 et seq.;
alcoholism, 54, 316;
hallucinations, 56;
moral insanity, 57;
longevity, 64;
insanity, 66 et seq.;
meteorological influences on, 100 et seq.;
climatic influences on, 117 et seq.;
influence of race, 126, 133;
influence of sex, 137;
influence of heredity, 139 et seq.;
relation to criminality, 144 et seq.;
age of parents, 149;
conception, 149;
influence of disease on, 151;
influence of civilization on, 153 et seq.;
influence of education, 159-160;
characteristics of insane, 314 et seq.;
analogy of sane and insane, 330 et seq.;
in revolutions, 334-335
Giordani, 104
Giusti, 40, 104
Goethe, 7, 15, 21, 40
Gogol, 98-99
Goldsmith, 6
Goncourts, the, 28, 331, 339, 342
Grandeur among men of genius, delusions of, 45
Graphomaniacs, 212 et seq.
Gray, 43
Guiteau, 313
Haller, 67, 319, 320
Hallucinations of men of genius, 56-57
Hamilton, Sir W. R., 109
Hamlet, 53
Haydn, 19
Head injuries and genius, 8, 151
Heat on genius, influence of, 103 et seq.
Height of men of genius, 6
Heine, 6, 103, 152
Hoffmann, E. T. A., 90-91
Hogarth, 6
Howard, John, 8, 351
Hugo, V., 46
Hyperæsthesia of men of genius, 26
Insane, art and the, 179 et seq.
Insane and the weather, 100
Insane among savages, the, 245
Insanity and genius, 66 et seq., 13, 143, 145, 148, 161 et seq., 314 et seq.,
332
Insanity, epidemics of religious, 251 et seq.
Inspiration, genius in, 22
Instinctiveness of genius, 19
Jesus, 45, 63
Jewish genius, 133-137
Johnson, Dr., 7, 49, 57
Kant, 8, 10
Kerner, 146
Keshub Chunder Sen, 244
Klaproth, 17
Kleist, 23
Knutzen, 244
Krüdener, Julie de, 257
Lagrange, 110
Lamartine, 20
Lamb, C., 6, 13, 67
Lamennais, 15
Laplace, 18
Lasker, 11
Lawsuit mania, 224-226
Lazzaretti, 296-308
Lee, N., 67
Leibnitz, 22
Lefthandedness of men of genius, 13
Lenau, 38, 85-87, 315, 316, 321, 325
Lesage, 104
Leopardi, 7, 41, 53, 104
Linnæus, 32
Literary mattoids, 209 et seq.
Longevity of men of genius, 64
Lovat’s autocrucifixion, 183
Loyola, 257
Luther, 260-261
Mahomet, 31, 39, 325
Maine de Biran, 50, 101-103, 151
Mainländer, 72
Malebranche, 56
Malibran, 27
Mallarmé, 231
Malpighi, 108, 114
Manzoni, 49
Matteucci, 111
Mattoids, 212 et seq.;
of genius, 226 et seq.;
in art, 239;
in politics and religion, 242 et seq.
Megalomania, 45-48
Melancholy in men of genius, 40-45
Mendelssohn, F., 7
Mendelssohn, M., 7, 13
Meteorological influences on genius, 100 et seq.
Meyerbeer, 15
Michelangelo, 13, 15, 354-356
Michelet, 103, 229
Mill, J. S., 44
Milton, 8, 13, 104
Misoneism of men of genius, 17
Molière, 39, 42
Monge, 33
Moral insanity in men of genius, 57, 201, 333
Mountainous regions and genius, 128 et seq.
Mozart, 20, 42
Musicians, distribution of great Italian, 120 et seq.
Musset, A. de, 61
Napoleon, 18, 38, 49, 61, 103, 342-346
Nerval, Gérard de, 44, 68-69, 164
Newton, 17, 21, 80-81
Obscenity in art of the insane, 200-201
Originality of men of genius, 35, 317-318;
in the insane, 184-186
Orographic influences on men of genius, 122
Pallor of men of genius, 7
Paganini, 39
Paranoia, 173
Parents of men of genius, 144 et seq.
Passanante, 308-313
Pascal, 39, 315, 316, 320
Patriotism and genius, 64
Peter the Great, 39
Philanthropists and moral insanity, 351
Physiognomy of men of genius, 8, 14
Poe, 318, 320
Poetry and the insane, 363-366
Political mattoids, 242 et seq.
Pope, 7
Poushkin, 30, 103, 105
Praga, 326
Precocity of genius, 15, 315, 330
Race on genius, influence of, 117 et seq., 133
Religious doubts of men of genius, 318
Religious mattoids, 242 et seq.
Renan, 50-52, 147
Restif de la Bretonne, 16
Revolutions and men of genius, 334-335
Richelieu, 39
Rickets in men of genius, 7
Rienzi, Cola da, 263-285
Rossini, 22, 35, 42
Rouelle, 33, 48
Rousseau, J. J., 11, 22, 81-85, 103, 314, 324
Saint Paul, 347-348
Sand, George, 42
San Juan de Dios, 291-294
Sanity and genius, 353 et seq.
Savages and the insane, 245
Savonarola, 261-263
Schiller, 7, 10, 15, 22, 23, 41, 105
Schopenhauer, 18, 30, 91-98, 148, 315
Schumann, 9, 11, 68
Scotch genius, 154
Scott, Walter, 7, 8, 17
Sesostris, 354
Sex in genius, influence of, 136
Sexual abnormalities of men of genius, 316
Shelley, 22, 56
Socrates, 8, 21, 33, 38
Somnambulism of men of genius, 21
Spallanzani, 104, 110
Spanish genius, 127
Stammering in men of genius, 13
Sterility of men of genius, 13
Sterne, 7, 8
Stupidities of men of genius, 25
Suicide and genius, 41
Swedenborg, 256
Swift, 79-80, 315
Sylvester, 104
Symbolism in insane art, 187 et seq.
Széchényi, 87-90
Talent and genius, 9
Tasso, 55, 77-79, 314, 316, 321
Thackeray, 10
Thermometrical influences on genius, 103
Tolstoi, 50
Torricelli, 109
Tourgueneff, 7, 10
Unconsciousness of genius, 19
Vagabondage of men of genius, 18, 316
Vanity of men of genius, 315, 330
Verlaine, 232-237
Villon, 59
Volta, 9, 17, 109
Voltaire, 7, 8, 42
Weather on genius, influence of, 100 et seq.
Whitman, Walt, 7, 318
Words, fondness of men of genius for special, 37
Wülfert, 11
Xavier, St. Francis, 7
Zimmermann, 43
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  • 5. © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 219 CHAPTER 7 Creating a Flexible Organization INSTRUCTOR MANUAL RESOURCES 7.1 A Word from the Authors..................................................................................................... 220 7.2 Transition Guide ................................................................................................................... 220 7.3 Quick Reference Guide......................................................................................................... 221 7.4 Learning Objectives.............................................................................................................. 222 7.5 Brief Chapter Outline............................................................................................................ 222 7.6 Comprehensive Lecture Outline ........................................................................................... 223 7.7 Textbook Answer Keys......................................................................................................... 230 7.7a Concept Checks .................................................................................................. 230 7.7b Discussion Questions.......................................................................................... 233 7.7c Video Case: Zappos Wants to Make Customers (and Employees) Happy......... 235 7.7d Building Skills for Career Success ..................................................................... 236 7.8 Quizzes I and II..................................................................................................................... 238 7.9 Answer Key for Quizzes I and II.......................................................................................... 240 7.10 Classroom Exercises............................................................................................................. 241 7.10a Homework Activities.......................................................................................... 241 7.10b Classroom Activities........................................................................................... 241 7.10c Exercise Handouts .............................................................................................. 241
  • 6. 220 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7.1 A WORD FROM THE AUTHORS Having outlined in the preceding chapter the management of a business organization, in this chapter we examine the organization itself. First, we define organization from a business perspective. Then we discuss five dimensions of organizational structure: (1) job specialization, (2) departmentalization, (3) centralization, (4) span of management, and (5) chain of command. Next, we discuss the various methods of combining these individual elements within a single busi- ness structure. We introduce four approaches to organizational structure—line, line-and-staff, ma- trix, and network—and present the advantages and disadvantages of each. We conclude the chapter with a brief discussion of how corporate culture, committees, informal groups, and the grapevine affect an organization. 7.2 TRANSITION GUIDE New in Chapter 7: Creating a Flexible Organization  A new Inside Business feature describes W.L. Gore’s culture of individual commitment.  The two Personal Apps in this chapter can help students apply content to their real life. The first one discusses the connection between line-and-staff groups in a job, and the second one discuss- es clues to use when searching for a new job.  An example about Intel offering short-term job assignments has been added to the section “Al- ternatives to Job Specialization.”  A new example about how PepsiCo has divided its products and locations has been added to the section “Combinations of Bases.”  An Entrepreneurial Success feature examining how to be a successful delegator has been added.  A new video case examines how Zappos is focused on making customers and employees happy.  The Building Skills for Career Success section contains a new Social Media Exercise that de- scribes how Zappos is customer-centered.
  • 7. Chapter 7 Creating a Flexible Organization 221 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7.3 QUICK REFERENCE GUIDE Instructor Resource Location Transition Guide IM, p. 220 Learning Objectives Textbook, p. 183; IM, p. 222 Brief Chapter Outline IM, pp. 222–223 Comprehensive Lecture Outline IM, pp. 223–229 Entrepreneurial Success Successful Leaders Are Successful Delegators Textbook, p. 191 Striving for Success Dell Restructures to Jump-Start Innovation Textbook, p. 198 Inside Business Autonomy Fosters Innovation and Success at W.L. Gore Textbook, p. 184 Marginal Key Terms List Textbook, p. 201 Concept Checks Textbook, pp. 185, 187, 189, 192, 193, 196, 198, and 199 Questions and Suggested Answers, IM, pp. 230–233 Discussion Questions Textbook, p. 202 Questions and Suggested Answers, IM, pp. 233–235 Video Case (Zappos Wants to Make Customers [and Employees] Happy) and Questions Textbook, pp. 203–204 Questions and Suggested Answers, IM, pp. 235–236 Building Skills for Career Success Textbook, pp. 204–205 Suggested Answers, IM, pp. 236–237 IM Quiz I & Quiz II IM, pp. 238–240 Answers, IM, p. 240 Classroom Exercises IM, p. 241
  • 8. 222 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7.4 LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Understand what an organization is and identify its characteristics. 2. Explain why job specialization is important. 3. Identify the various bases for departmentalization. 4. Explain how decentralization follows from delegation. 5. Understand how the span of management describes an organization. 6 Describe the four basic forms of organizational structure. 7. Describe the effects of corporate culture. 8. Understand how committees and task forces are used. 9. Explain the functions of the informal organization and the grapevine in a business. 7.5 BRIEF CHAPTER OUTLINE I. What Is an Organization? A. Developing Organization Charts B. Major Considerations for Organizing a Business II. Job Design A. Job Specialization B. The Rationale for Specialization C. Alternatives to Job Specialization III. Departmentalization A. By Function B. By Product C. By Location D. By Customer E. Combinations of Bases IV. Delegation, Decentralization, and Centralization A. Delegation of Authority 1. Steps in Delegation 2. Barriers to Delegation B. Decentralization of Authority V. The Span of Management A. Wide and Narrow Spans of Management B. Organizational Height
  • 9. Chapter 7 Creating a Flexible Organization 223 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. VI. Forms of Organizational Structure A. The Line Structure B. The Line-and-Staff Structure C. The Matrix Structure D. The Network Structure VII. Corporate Culture VIII. Committees and Task Forces IX. The Informal Organization and the Grapevine 7.6 COMPREHENSIVE LECTURE OUTLINE I. WHAT IS AN ORGANIZATION? An organization is a group of two or more people working together to achieve a common set of goals. A neighborhood dry cleaner owned and operated by a husband and wife team is an organization. So are IBM, Rubbermaid, and Home Depot. A. Developing Organization Charts. An organization chart is a diagram that represents the positions and relationships within an organization. (See Figure 7-1.) 1. The chain of command is the line of authority that extends from the highest to the lowest levels of the organization. 2. The positions represented by broken lines are not part of the direct chain of com- mand; these are advisory, or staff, positions. 3. Many smaller organizations find organization charts useful. Some large organiza- tions do not maintain complete, detailed charts because: a) It is difficult to accurately chart a few dozen positions much less the thou- sands that characterize larger firms. b) Larger organizations are almost always changing which quickly makes the or- ganization chart outdated. Teaching Tip: Enter “organization chart” in your favorite search engine and bring up some exam- ples of organization charts. Some good ones include the one for the Justice Department (http://www .justice.gov/agencies/index-org.html) and the one for the United Nations (http://www.un.org/en/ aboutun/structure/org_chart.shtml). Comparing these and the charts you found, what do you think constitutes a good organization chart? B. Major Considerations for Organizing a Business. The factors to consider when de- ciding how to organize a firm include job design, departmentalization, delegation, span of management, and chain of command.
  • 10. 224 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. II. JOB DESIGN A. Job Specialization. Job specialization is the separation of all organizational activities into distinct tasks and the assignment of different tasks to different people. B. The Rationale for Specialization. Specialization is necessary for several reasons. 1. The “job” of most organizations is simply too large for one person to handle. 2. When a worker has to learn one specific, highly specialized task, that individual can learn it quickly and perform it efficiently. 3. The worker who is doing the same job over and over does not lose time changing operations. 4. The more specialized the job, the easier it may be to design specialized equipment. 5. The more specialized the job, the easier is the job training. Teaching Tip: As an example of job specialization, ask your students about the specialization in their family as they were growing up. Chances are that each member of the family had some tasks for which they were the family “expert.” For example, were they the computer guru in their house? C. Alternatives to Job Specialization. Specialization can also have some negative conse- quences, such as employee boredom and dissatisfaction. Managers can minimize these issues. 1. Job rotation is the systematic shifting of employees from one job to another. 2. Job enlargement and job enrichment along with other methods used to motivate employees are discussed in Chapter 10. III. DEPARTMENTALIZATION. Departmentalization is the process of grouping jobs into manageable units. Common bases of departmentalization are: A. By Function. Departmentalization by function groups jobs that relate to the same or- ganizational activity. 1. Many smaller and newer organizations departmentalize on function. 2. The disadvantages of this method are that it can lead to slow decision making and it tends to emphasize the department rather than the organization. B. By Product. Departmentalization by product groups all activities related to a particular good or service. C. By Location. Departmentalization by location groups all activities according to the de- fined geographic area in which they are performed. D. By Customer. Departmentalization by customer groups all activities according to the needs of various customer populations. E. Combinations of Bases. Many organizations use a combination of departmentalization bases. (See Figure 7-2.)
  • 11. Chapter 7 Creating a Flexible Organization 225 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Teaching Tip: Ask your students if any of them have ever worked for a restaurant or hotel. Ask them what type of departmentalization they might have encountered. A hotel might have a specific group of employees who only handle banquets and corporate meetings, which would be an example of customer- based departmentalization. At a restaurant, things might be arranged by function. As part of the discus- sion, ask students what improvements they might make. IV. DELEGATION, DECENTRALIZATION, AND CENTRALIZATION. Delegation as- signs work and power to other workers. A. Delegation of Authority 1. Steps in Delegation. Three steps are generally involved in the delegation process. (See Figure 7-3.) a) The manager must assign responsibility. Responsibility is the duty to do a job or perform a task. b) A manager must grant authority, which is the power, within the organization, to accomplish an assigned job or task. Teaching Tip: Ask students if anyone has ever given them the responsibility for accomplishing a task without giving them the authority to get it done. c) The manager must create accountability. Accountability is the obligation of a worker to accomplish an assigned job or task. Accountability is created, but it cannot be delegated. 2. Barriers to Delegation. For several reasons, managers may be unwilling to dele- gate work. a) A manager may not trust the employee to complete the task. b) A manager may fear that a subordinate will do exceptional work and attract the attention of top management. c) Some managers are so disorganized that they simply are not able to plan and assign work effectively. Teaching Tip: Consider using “The Delegator” exercise here. It is a five-minute individual quiz that can be used as the basis for discussion regarding when it is and when it isn’t appropriate to delegate. B. Decentralization of Authority. The pattern of delegation throughout an organization determines the extent to which that organization is decentralized or centralized. 1. An organization in which management consciously attempts to spread authority widely across organization levels is said to be a decentralized organization.
  • 12. 226 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2. An organization that systematically works to concentrate authority at the upper levels is a centralized organization. 3. A variety of factors can influence the extent to which a firm is decentralized. a) The external environment in which the firm operates. b) The nature of the decision to be made. The riskier or more important the deci- sions that have to be made, the greater is the tendency to centralize decision making. c) The decision-making abilities of lower-level managers. d) A firm that has practiced centralization or decentralization is likely to main- tain that same practice in the future. 4. In principle, neither decentralization nor centralization is right. What works for one organization may or may not work for another. V. THE SPAN OF MANAGEMENT. The fourth major step of organizing a business is estab- lishing span of management (or span of control), which is the number of workers who report directly to one manager. A. Wide and Narrow Spans of Management. A wide span of management exists when a manager has a large number of subordinates. A narrow span exists when the manager has only a few subordinates. Several factors determine the span that is best for a particu- lar manager. B. Organizational Height. Organizational height is the number of layers, or levels, of management in a firm. 1. The span of management plays a direct role in determining an organization’s height. (See Figure 7-4.) a) If the span of management is wide, fewer levels are needed, and the organiza- tion is flat. b) If the span of management is narrow, more levels are needed, and the result- ing organization is tall. 2. In a tall organization, administrative costs are higher because more managers are needed. Communication may become distorted. 3. Managers in a flat organization may have to perform more administrative duties because there are fewer managers. VI. FORMS OF ORGANIZATIONAL STRUCTURE. The four basic forms of organizational structure are line, line-and-staff, matrix, and network. A. The Line Structure. A line structure is when the chain of command goes directly from person to person throughout the organization. 1. Managers within a line structure, called line managers, make decisions and give orders to subordinates to achieve the goals of the organization.
  • 13. Chapter 7 Creating a Flexible Organization 227 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2. A line structure allows line managers to make decisions quickly with direct ac- countability because the decision maker only reports to one supervisor. 3. The downside of a line structure is that line managers are responsible for many ac- tivities and therefore must have a wide range of knowledge about all of them. Con- sequently, line structures are more popular in small organizations rather than in medium and large size organizations where activities are more numerous and com- plex. B. The Line-and-Staff Structure. A line-and-staff structure utilizes the chain of com- mand from a line structure, but also provides line managers with specialists, called staff managers. 1. Staff managers provide support, advice, and expertise to line managers. They are not part of the chain of command but they do have authority over their assistants. 2. Both line and staff managers are needed for effective management, but the two po- sitions differ in important ways. (See Figure 7-5.) a) Line managers have line authority, which means that they can make decisions and issue directives relating to the organization’s goals. b) Staff managers have advisory authority which means they can provide advice to line managers. Staff managers also have functional authority allowing them to make decisions and issue directives about their areas of expertise. 3. Conflict between line managers and staff managers can occur if line managers per- ceive that staff managers are a threat to their authority or if staff managers perceive that their recommendations are not being adopted by line managers. There are sev- eral ways to minimize this conflict. a) Integrate line and staff managers into one team. b) Ensure that the areas of responsibility of line and staff managers are clearly defined. c) Hold line and staff managers accountable for the results of their activities. C. The Matrix Structure. The matrix structure combines vertical and horizontal lines of authority. 1. The matrix structure occurs when product departmentalization is superimposed on a functionally departmentalized organization. (See Figure 7-6.) 2. Authority flows both down and across and employees report to more than one su- pervisor. 3. In a matrix structure, people from different departments are assigned to a group, called a cross-functional team, to work on a new project. a) Frequently, cross-functional teams are charged with developing new products. b) The project manager is in charge of the team, but employees on the team also report to their functional department supervisor. c) Cross-functional teams may be temporary or permanent. 4. The matrix organization has several advantages.
  • 14. 228 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. a) One advantage is added flexibility. b) This structure can increase productivity, raise morale, and nurture creativity and innovation. c) Employees experience personal development by doing a variety of jobs. 5. The matrix organization also has several disadvantages. a) Having employees report to more than one supervisor can cause confusion about who is in charge. b) Like committees, teams may take longer to resolve problems and issues than individuals working alone. c) Because more managers and support staff may be needed, a matrix structure may be more expensive to maintain. D. The Network Structure. In a network structure (or virtual organization), administration is the primary function performed. Other functions are contracted out to other organiza- tions. 1. This type of organization has only a few permanent employees consisting of top management and a few hourly clerical workers. 2. Leased equipment and facilities are temporary. 3. There is limited formal structure. 4. Flexibility allows an organization to quickly adjust to changes. 5. Managers may face some of the following challenges: a) Controlling the quality of work performed by other organizations. b) Low morale and high turnover among hourly workers. c) A lack of clear hierarchy. Teaching Tip: Consider using the 30- to 60-minute “Virtual Network Structure” exercise here. This exercise will allow students to explore the complexities of building a network. VII. CORPORATE CULTURE. A corporate culture is generally defined as the inner rites, ritu- als, heroes, and values of a firm. A. Corporate culture is generally thought to have a very strong influence on a firm’s per- formance over time. B. Goffee and Jones identified four types of corporate cultures. (See Figure 7-7.) 1. Networked culture 2. Mercenary culture 3. Fragmented culture 4. Communal culture
  • 15. Chapter 7 Creating a Flexible Organization 229 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Teaching Tip: Use the “What’s My Culture?” group exercise here. It takes approximately 15 to 20 minutes. C. Some experts believe that cultural change is needed when the company’s environment changes such as when the industry becomes more competitive, the company’s perfor- mance is mediocre, or the company is growing rapidly. VIII. COMMITTEES AND TASK FORCES A. Several types of committees can be used within an organizational structure. 1. An ad hoc committee is created for a specific short-term purpose, such as review- ing the firm’s employee benefits plan. 2. A standing committee is a relatively permanent committee charged with perform- ing a recurring task. 3. A task force is a committee established to investigate a major problem or pending decision. B. Committees offer some advantages over individual action. 1. Several members are able to bring more information and knowledge to the task at hand. 2. Committees tend to make more accurate decisions and to transmit their results through the organization more effectively. C. Disadvantages to using committees include the following: 1. Committee deliberations take much longer than individual action. 2. Unnecessary compromise may take place within the committee. IX. THE INFORMAL ORGANIZATION AND THE GRAPEVINE. Informal organization describes the pattern of behavior and interaction that stems from personal rather than official relationships. A. An informal group is created by the group members themselves to accomplish goals that may or may not be relevant to the organization. 1. Workers may create an informal group to go bowling, form a union, get a particular manager fired or transferred, or share lunch. 2. Informal groups can be powerful forces in organizations. Managers should be aware of informal groups. B. The grapevine is the informal communications network within an organization. 1. The grapevine is completely separate from—and sometimes much faster than—the organization’s formal channels of communication. 2. Managers would make a mistake if they tried to eliminate the grapevine. A more rational approach is to recognize the existence of the grapevine as a part (though an unofficial part) of the organization.
  • 16. 230 Chapter 7 Creating a Flexible Organization © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7.7 TEXTBOOK ANSWER KEYS 7.7a Concept Checks Concept Check (p. 185) 1. How do large and small organizations use organizational charts differently? Most smaller organizations find organization charts useful. They clarify positions and report re- lationships for everyone in the organization, and they help managers track growth and change in the organizational structure. However, many large organizations, such as ExxonMobil, Kel- logg’s, and Procter & Gamble, do not maintain complete, detailed charts for two reasons. First, it is difficult to chart even a few dozen positions accurately, much less the thousands that char- acterize larger firms. Second, larger organizations are almost always changing parts of their structure. An organization chart would be outdated before it was completed. 2. Identify the major considerations when organizing a business. The most important considerations are as follows: a. Job design. Divide the work that is to be done by the entire organization into separate parts, and assign those parts to positions within the organization. b. Departmentalization. Group the various positions into manageable units or departments. c. Delegation. Distribute responsibility and authority within the organization. d. Span of management. Determine the number of subordinates who will report to each manager. e. Chain of command. Establish the organization’s chain of command by designating the posi- tions with direct authority and those that are support positions. Concept Check (p. 187) 1. What are the positive and negative effects of specialization? For a number of reasons, some job specialization is necessary in every organization because the “job” of most organizations is too large for one person to handle. When a worker has to learn one specific, highly specialized task, that individual should be able to learn it very efficiently. A worker repeating the same job does not lose time changing from operations, as the pin workers did when producing complete pins. The more specialized the job, the easier it is to design spe- cialized equipment. And finally, the more specialized the job, the easier is the job training. The most significant drawback is the boredom and dissatisfaction employees may feel when repeat- ing the same job. Bored employees may be absent from work frequently, may not put much effort into their work, and may even sabotage the company’s efforts to produce quality products. 2. What are three ways to reduce the negative effects of specialization? Job rotation, job enlargement, and job enrichment can reduce the negative effects of specialization.
  • 17. Discovering Diverse Content Through Random Scribd Documents
  • 18. Madame, Veuillez agréer l’hommage De ce modeste sonnet Et le tenir comme un gage De mon sincère respect. Sonnet. Souvenez-vous, reine des dieux, Vierge des vierges, notre mère, Que vous êtes sur cette terre L’ange gardien mystérieux.[485] The same man addressed to M. Magnan a long poem on a dramatic representation accompanied by the following graceful envoi:— Vénéré Docteur, L’estime et la reconnaissance Sont la seule monnaie du cœur Dont votre pauvre serviteur Dispose pour la récompense Qu’il doit à vos soins pleins d’honneur. Recevez donc cet humble hommage, Docteur admiré, révéré, Et j’ajouterai bien-aimé, Si vous vouliez tenir pour gage Qu’en cela du moins J’AI PAYE.[486] The following lines are from a long satirical poem by a writer who appears to have cherished much less respect for his physician. He believed that he had been changed into a beast, and recognised a colleague in every horse or donkey he met. He wished to browse in every field, and only refrained from doing so out of consideration for his friends:—
  • 19. Les médicastres sans vergogne Qui changent en sale besogne Le plus sublime des mandats, Ces infâmes aliénistes, Qui, reconnus pour moralistes, Sont les pires des scélérats! Ils détruisent les écritures Pour maintenir les impostures Des ennemis du bien public. Ils prostituent leur justice Pour se gorger du bénéfice De leur satanique trafic.[487] The author of the following lines on the same day made an attempt at suicide, and then a homicidal attack on his mother. À Monsieur le Docteur C. ÉPITRE (13 mai 1887). Un docteur éminent sollicite ma muse. Certes l’honneur est grand; mais le docteur s’amuse, Car, dans ce noir séjour, le poète attristé Par le souffle divin n’est guère visité.... Faire des vers ici, quelle rude besogne! On pourra m’objecter que jadis, en Gascogne, Les rayons éclatants d’un soleil du Midi Réveillaient quelquefois mon esprit engourdi; Il est vrai: dans Bordeaux, cité fière et polie, J’ai fêté le bon vin, j’ai chanté la folie, Celle bien entendu qui porte des grelots.
  • 20. Mais depuis, un destin fatal à mon repos M’exile loin des bords de la belle Gironde, Qu’enrichissent les vins les plus fameux du monde! Aussi plus de chansons, de madrigaux coquets! Plus de sonnets savants, de bacchiques couplets! Ma muse tout en pleurs a replié ses ailes, Comme un ange banni des sphères éternelles! Dans sa cage enfermé l’oiseau n’a plus de voix.... Hélas! je ne suis point le rossignol des bois, Pas même le pinson, pas même la fauvette; Vous me flattez, docteur, en m’appelant poète.... Je ne suis qu’un méchant rimeur, et je ne sais Si ces alexandrins auront un grand succès.... Cependant mon désir est de vous satisfaire; Votre estime m’honore et je voudrais vous plaire, Mais Pégase est rétif quand il est enchaîné; D’un captif en naissant le vers meurt condamné. Si vous voulez, docteur, que ma muse renaisse, Je ne vous dirai pas: rendez-moi ma jeunesse. Non, mais puisque vos soins m’ont rendu la santé, Ne pourriez-vous me rendre aussi la liberté? Des vers! Pour que le ciel au poète en envoie Que faut-il? le grand air, le soleil et la joie! Accordez-moi ces biens: mon luth reconnaissant, Pour vous remercier comme un Dieu bienfaisant, Peut-être trouvera, de mon cœur interprète, Des chants dignes de vous, et dignes d’un poète! The following lines well express the solitary sadness of the melancholiac:— A Se Stesso. E con chi l’hai? Con tutti e con nessuno, L’ho con il cielo, che si tinge a bruno, L’ho con il metro, che non rende i lai, Che mi rodono il petto. Nell’odio altrui, nel mal comun mi godo. And these are of marvellous delicacy and truth:—
  • 21. Tipo Fisico-Morale di P. L. QUI RICOVERATO. Al primo aspetto Chi ti vede, saria Costretto a dir che a te manca l’affetto; E male s’apporria; Che invece spesse fiate, Sotto ruvido vel, palpitan lene L’anime innamorate Che s’accendon, riscaldansi nel bene. Così rosa dal petalo Invisibile quasi Mette l’effluvio dai raccolti vasi, Come dal gelsomino, E i delicati odor dell’amorino; Nemico a tutti i giuochi, Di Venere, di Bacco indarno i fuochi Ti soffiano; la cute E di tal forza che sembrano mute Le vezzose lusinghe ... E invano a darti il fiato spira l’etra. M. S. The following little piece is a masterpiece of insane poetry:— A un Uccello del Cortile. Da un virgulto ad uno scoglio Da uno scoglio a una collina, L’ala tua va pellegrina Voli o posi a notte e dì. Noi confitti al nostro orgoglio, Come ruote in ferrei perni, Ci stanchiamo in giri eterni, Sempre erranti e sempre qui! Cavaliere Y. INDEX.
  • 22. A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, R, S, T, U, V, W, X, Z Albertus Magnus, 7 Alcoholism in men of genius, 54, 316, 325 Alexander the Great, 6, 54, 146 Alfieri, 20, 22, 23, 27, 28, 103 Amiel, 52-53 Ampère, 29, 34, 67, 315 Anæsthesia of men of genius, 33 Anabaptists, 256 Arabesques by insane artists, 200 Argentine men of genius, 313 Aristotle, 8, 13 Art in the insane, 179 et seq. Artists, distribution of great European, 117 et seq. Atavism in literature of the insane, 172 Bach, 139 Bacon, 61 Balzac, 6, 47, 342 Barometrical condition and genius, 101 Baudelaire, 28, 69-72, 316, 325 Beethoven, 34, 61, 146 Berlioz, 27 Bernouilli, 141 Blake, W., 6, 56 Bolyai, 73 Bruno, G., 25, 35, 47, 106, 316 Buffon, 34, 339 Burns, 41 Byron, 7, 9, 29, 56, 61, 62, 103, 146 Cabanis, 17 Cæsar, Julius, 39, 54 Campanella, 285-291 Campbell, T., 6, 38, 146 Cardan, 21, 35, 74-77, 145, 314, 323 Carducci, 38
  • 23. Carlo Dolce, 67 Carlyle, 7, 61 Casanova, 59 Cavendish, 14 Cavour, 43, 354 Cerebral characteristics of men of genius, 8-13, 327 Chamfort, 14 Charity, hysterical, 349 Charles V., 13, 146 Chateaubriand, 38, 44 Chopin, 43, 47, 48 Choreic symptoms in men of genius, 38 Civilization on genius, influence of, 153 et seq. Clare, J., 165 Clarke, Marcus, 8 Climatic influences on genius, 117 et seq. Codazzi, 73 Coleridge, 22, 44, 55 Coleridge, Hartley, 55 Columbus, 56 Comte, 15, 60, 73 Concato, 72 Conception of men of genius, 149 Cowley, 23 Cowper, 24 Cranial characteristics of men of genius, 8-13, 327 Criminality of genius, 57 et seq. Cuvier, 11 Dante, 8, 11, 15, 35, 46, 106 Darwin, 13, 106, 356-357 Décadent poets, 230 et seq. Descartes, 22 Dickens, 23 Diderot, 34 Discoveries, dates of, 105 et seq. Disease on genius, influence of, 151
  • 24. Domenichino, 17 Donizetti, 9, 11, 62 Dostoïeffsky, 8, 321, 339-341 Double personality of men of genius, 24 Dreams, genius working during, 21, 326 Dumas père, 7, 62 Dupuytren, 41 Education on genius, influence of, 159-160 Egoism of men of genius, 318-319 Enfantin, Prosper, 295-296 Epilepsy and genius, 38 Epileptoid nature of genius, 336 et seq. Erasmus, 6, 8, 13 Flaxman, 7 Flaubert, 7, 14, 17, 28, 40, 50, 60, 331, 341 Florentine genius, 123, 154-155 Foderà, 91 Folie du doute of men of genius, 48 et seq. Fontenelle, 62 Forgetfulness of men of genius, 33 Foscolo, 9, 11, 18, 20, 29, 31, 104, 106 Francis of Assisi, 258-260 Frederick II., 62 French genius, 127 Galvani, 109-110, 114 Gambetta, 11, 12 Gauss, 12 Genius, Aristotle on, 1; Plato on, 2; Diderot on, 3; Richter on, 19 Genius, a neurosis, 5; distinct from talent, 19, 35; in the insane, 161 et seq.;
  • 25. in mattoids, 226 et seq.; its epileptoid nature, 336 et seq.; in the sane, 353 et seq. Genius, characteristics of men of, 6; height, 6; frequency of rickets, 7; pallor, 7; emaciation, 7; cranial and cerebral characteristics, 8-13, 327; stammering, 13; lefthandedness, 13; sterility, 13; unlikeness to parents, 14; physiognomy, 14; precocity, 15, 315; delayed development, 16; misoneism, 17; vagabondage, 18, 316; unconsciousness and instinctiveness, 19; somnambulism, 21; inspiration, 22; double personality, 24; stupidity, 25; hyperæsthesia, 26; anæsthesia, 33; forgetfulness, 33; originality, 35, 317-318; fondness for special words, 37; frequency of chorea and epilepsy, 38; melancholy, 40; delusions of grandeur, 45; folie du doute, 48 et seq.; alcoholism, 54, 316; hallucinations, 56; moral insanity, 57; longevity, 64; insanity, 66 et seq.;
  • 26. meteorological influences on, 100 et seq.; climatic influences on, 117 et seq.; influence of race, 126, 133; influence of sex, 137; influence of heredity, 139 et seq.; relation to criminality, 144 et seq.; age of parents, 149; conception, 149; influence of disease on, 151; influence of civilization on, 153 et seq.; influence of education, 159-160; characteristics of insane, 314 et seq.; analogy of sane and insane, 330 et seq.; in revolutions, 334-335 Giordani, 104 Giusti, 40, 104 Goethe, 7, 15, 21, 40 Gogol, 98-99 Goldsmith, 6 Goncourts, the, 28, 331, 339, 342 Grandeur among men of genius, delusions of, 45 Graphomaniacs, 212 et seq. Gray, 43 Guiteau, 313 Haller, 67, 319, 320 Hallucinations of men of genius, 56-57 Hamilton, Sir W. R., 109 Hamlet, 53 Haydn, 19 Head injuries and genius, 8, 151 Heat on genius, influence of, 103 et seq. Height of men of genius, 6 Heine, 6, 103, 152 Hoffmann, E. T. A., 90-91 Hogarth, 6 Howard, John, 8, 351
  • 27. Hugo, V., 46 Hyperæsthesia of men of genius, 26 Insane, art and the, 179 et seq. Insane and the weather, 100 Insane among savages, the, 245 Insanity and genius, 66 et seq., 13, 143, 145, 148, 161 et seq., 314 et seq., 332 Insanity, epidemics of religious, 251 et seq. Inspiration, genius in, 22 Instinctiveness of genius, 19 Jesus, 45, 63 Jewish genius, 133-137 Johnson, Dr., 7, 49, 57 Kant, 8, 10 Kerner, 146 Keshub Chunder Sen, 244 Klaproth, 17 Kleist, 23 Knutzen, 244 Krüdener, Julie de, 257 Lagrange, 110 Lamartine, 20 Lamb, C., 6, 13, 67 Lamennais, 15 Laplace, 18 Lasker, 11 Lawsuit mania, 224-226 Lazzaretti, 296-308 Lee, N., 67 Leibnitz, 22 Lefthandedness of men of genius, 13 Lenau, 38, 85-87, 315, 316, 321, 325 Lesage, 104
  • 28. Leopardi, 7, 41, 53, 104 Linnæus, 32 Literary mattoids, 209 et seq. Longevity of men of genius, 64 Lovat’s autocrucifixion, 183 Loyola, 257 Luther, 260-261 Mahomet, 31, 39, 325 Maine de Biran, 50, 101-103, 151 Mainländer, 72 Malebranche, 56 Malibran, 27 Mallarmé, 231 Malpighi, 108, 114 Manzoni, 49 Matteucci, 111 Mattoids, 212 et seq.; of genius, 226 et seq.; in art, 239; in politics and religion, 242 et seq. Megalomania, 45-48 Melancholy in men of genius, 40-45 Mendelssohn, F., 7 Mendelssohn, M., 7, 13 Meteorological influences on genius, 100 et seq. Meyerbeer, 15 Michelangelo, 13, 15, 354-356 Michelet, 103, 229 Mill, J. S., 44 Milton, 8, 13, 104 Misoneism of men of genius, 17 Molière, 39, 42 Monge, 33 Moral insanity in men of genius, 57, 201, 333 Mountainous regions and genius, 128 et seq. Mozart, 20, 42
  • 29. Musicians, distribution of great Italian, 120 et seq. Musset, A. de, 61 Napoleon, 18, 38, 49, 61, 103, 342-346 Nerval, Gérard de, 44, 68-69, 164 Newton, 17, 21, 80-81 Obscenity in art of the insane, 200-201 Originality of men of genius, 35, 317-318; in the insane, 184-186 Orographic influences on men of genius, 122 Pallor of men of genius, 7 Paganini, 39 Paranoia, 173 Parents of men of genius, 144 et seq. Passanante, 308-313 Pascal, 39, 315, 316, 320 Patriotism and genius, 64 Peter the Great, 39 Philanthropists and moral insanity, 351 Physiognomy of men of genius, 8, 14 Poe, 318, 320 Poetry and the insane, 363-366 Political mattoids, 242 et seq. Pope, 7 Poushkin, 30, 103, 105 Praga, 326 Precocity of genius, 15, 315, 330 Race on genius, influence of, 117 et seq., 133 Religious doubts of men of genius, 318 Religious mattoids, 242 et seq. Renan, 50-52, 147 Restif de la Bretonne, 16 Revolutions and men of genius, 334-335 Richelieu, 39
  • 30. Rickets in men of genius, 7 Rienzi, Cola da, 263-285 Rossini, 22, 35, 42 Rouelle, 33, 48 Rousseau, J. J., 11, 22, 81-85, 103, 314, 324 Saint Paul, 347-348 Sand, George, 42 San Juan de Dios, 291-294 Sanity and genius, 353 et seq. Savages and the insane, 245 Savonarola, 261-263 Schiller, 7, 10, 15, 22, 23, 41, 105 Schopenhauer, 18, 30, 91-98, 148, 315 Schumann, 9, 11, 68 Scotch genius, 154 Scott, Walter, 7, 8, 17 Sesostris, 354 Sex in genius, influence of, 136 Sexual abnormalities of men of genius, 316 Shelley, 22, 56 Socrates, 8, 21, 33, 38 Somnambulism of men of genius, 21 Spallanzani, 104, 110 Spanish genius, 127 Stammering in men of genius, 13 Sterility of men of genius, 13 Sterne, 7, 8 Stupidities of men of genius, 25 Suicide and genius, 41 Swedenborg, 256 Swift, 79-80, 315 Sylvester, 104 Symbolism in insane art, 187 et seq. Széchényi, 87-90 Talent and genius, 9
  • 31. Tasso, 55, 77-79, 314, 316, 321 Thackeray, 10 Thermometrical influences on genius, 103 Tolstoi, 50 Torricelli, 109 Tourgueneff, 7, 10 Unconsciousness of genius, 19 Vagabondage of men of genius, 18, 316 Vanity of men of genius, 315, 330 Verlaine, 232-237 Villon, 59 Volta, 9, 17, 109 Voltaire, 7, 8, 42 Weather on genius, influence of, 100 et seq. Whitman, Walt, 7, 318 Words, fondness of men of genius for special, 37 Wülfert, 11 Xavier, St. Francis, 7 Zimmermann, 43 WORKS BY GEORGE MOORE. Cloth, Crown 8vo, Price 6s. Esther Waters: A Novel By GEORGE MOORE ‘Strong, vivid, sober, yet undaunted in its realism, full to the brim of observation of life and character, Esther Waters is not only immeasurably
  • 32. superior to anything the author has ever written before, but it is one of the most remarkable works that has appeared in print this year, and one which does credit not only to the author, but the country in which it has been written.’—The World. ‘As we live the book through again in memory, we feel more and more confident that Mr. Moore has once for all vindicated his position among the half-dozen living novelists of whom the historian of English literature will have to take account.’—Daily Chronicle. Crown 8vo, Cloth, 568 pages, Price 6s. Celibates. ‘A remarkable book, that adds to the reputation of its author.’—Speaker. ‘Excessively clever.’—The Times. ‘These studies are amazingly clever.’—The Daily News. ‘A sympathetic and masterly analysis of temperament.’—The Literary World. Other Novels by George Moore Crown 8vo, Cloth, 3s. 6d. each. A DRAMA IN MUSLIN. Seventh Edition. A MODERN LOVER. New Edition. A MUMMER’S WIFE. Twentieth Edition. VAIN FORTUNE. New Revised Edition. With Five Illustrations by Maurice Greiffenhagen. Second Edition, Crown 8vo, Cloth, 6s. MODERN PAINTING. By George Moore. IMPRESSIONS AND OPINIONS. By George Moore. ‘His book is one of the best books about pictures that have come into our hands for some years.’—St. James’s Gazette. ‘A more original, a better informed, a more suggestive, and, let us add, a more amusing work on the art of to-day, we have never read than this volume.’—Glasgow Herald. LONDON: Walter Scott, Ltd., Paternoster Square.
  • 33. Ibsen’s Prose Dramas Edited by WILLIAM ARCHER Complete in Five Vols. Crown 8vo, Cloth, Price 3s. 6d. each. Set of Five Vols., in Case, 17s. 6d.; in Half Morocco, in Case, 32s. 6d. ‘We seem at last to be shown men and women as they are; and at first it is more than we can endure.... All Ibsen’s characters speak and act as if they were hypnotised, and under their creator’s imperious demand to reveal themselves. There never was such a mirror held up to nature before; it is too terrible.... Yet we must return to Ibsen, with his remorseless surgery, his remorseless electric-light, until we, too, have grown strong and learned to face the naked—if necessary, the flayed and bleeding—reality.’—Speaker (London). Vol. I. ‘A DOLL’S HOUSE,’ ‘THE LEAGUE OF YOUTH,’ and ‘THE PILLARS OF SOCIETY.’ With Portrait of the Author, and Biographical Introduction by William Archer. Vol. II. ‘GHOSTS,’ ‘AN ENEMY OF THE PEOPLE,’ and ‘THE WILD DUCK.’ With an Introductory Note. Vol. III. ‘LADY INGER OF ÖSTRAT,’ ‘THE VIKINGS AT HELGELAND,’ ‘THE PRETENDERS.’ With an Introductory Note and Portrait of Ibsen. Vol. IV. ‘EMPEROR AND GALILEAN.’ With an Introductory Note by William Archer. Vol. V. ‘ROSMERSHOLM,’ ‘THE LADY FROM THE SEA,’ ‘HEDDA GABLER.’ Translated by William Archer. With an Introductory Note. The sequence of the plays in each volume is chronological; the complete set of volumes comprising the dramas presents them in chronological order. LONDON: Walter Scott, Ltd., Paternoster Square.
  • 34. Library of Humour Cloth Elegant, Large Crown 8vo, Price 3s. 6d. per Vol. ‘The books are delightful in every way, and are notable for the high standard of taste and the excellent judgment that characterise their editing, as well as for the brilliancy of the literature that they contain.’—Boston (U.S.A) Gazette. VOLUMES ALREADY ISSUED. THE HUMOUR OF FRANCE. Translated, with an Introduction and Notes, by Elizabeth Lee. With numerous Illustrations by Paul Frénzeny. THE HUMOUR OF GERMANY. Translated, with an Introduction and Notes, by Hans Müller-Casenov. With numerous Illustrations by C. E. Brock. THE HUMOUR OF ITALY. Translated, with an Introduction and Notes, by A. Werner. With 50 Illustrations and a Frontispiece by Arturo Faldi. THE HUMOUR OF AMERICA. Selected with a copious Biographical Index of American Humorists, by James Barr. THE HUMOUR OF HOLLAND. Translated, with an Introduction and Notes, by A. Werner. With numerous Illustrations by Dudley Hardy. THE HUMOUR OF IRELAND. Selected by D. J. O’Donoghue. With numerous Illustrations by Oliver Paque. THE HUMOUR OF SPAIN. Translated, with an Introduction and Notes, by Susette M. Taylor. With numerous Illustrations by H. R. Millar. THE HUMOUR OF RUSSIA. Translated, with Notes, by E. L. Boole, and an Introduction by Stepniak. With 50 Illustrations by Paul Frénzeny. THE HUMOUR OF JAPAN. Translated, with an Introduction by A. M. With Illustrations by George Bigot (from drawings made in Japan). [In preparation. LONDON: Walter Scott, Ltd., Paternoster Square. Great Writers A NEW SERIES OF CRITICAL BIOGRAPHIES. Edited by ERIC ROBERTSON and FRANK T. MARZIALS.
  • 35. A Complete Bibliography to each Volume, by J. P. Anderson, British Museum, London. Cloth, Uncut Edges, Gilt Top. Price 1s. 6d. VOLUMES ALREADY ISSUED. LIFE OF LONGFELLOW. By Professor Eric S. Robertson. LIFE OF COLERIDGE. By Hall Caine. LIFE OF DICKENS. By Frank T. Marzials. LIFE OF DANTE GABRIEL ROSSETTI. By J. Knight. LIFE OF SAMUEL JOHNSON. By Colonel F. Grant. LIFE OF DARWIN. By G. T. Bettany. LIFE OF CHARLOTTE BRONTË. By A. Birrell. LIFE OF THOMAS CARLYLE. By R. Garnett, LL.D. LIFE OF ADAM SMITH. By R. B. Haldane, M.P. LIFE OF KEATS. By W. M. Rossetti. LIFE OF SHELLEY. By William Sharp. LIFE OF SMOLLETT. By David Hannay. LIFE OF GOLDSMITH. By Austin Dobson. LIFE OF SCOTT. By Professor Yonge. LIFE OF BURNS. By Professor Blackie. LIFE OF VICTOR HUGO. By Frank T. Marzials. LIFE OF EMERSON. By Richard Garnett, LL.D. LIFE OF GOETHE. By James Sime. LIFE OF CONGREVE. By Edmund Gosse. LIFE OF BUNYAN. By Canon Venables. LIFE OF CRABBE. By T. E. Kebbel. LIFE OF HEINE. By William Sharp. LIFE OF MILL. By W. L. Courtney. LIFE OF SCHILLER. By Henry W. Nevinson. LIFE OF CAPTAIN MARRYAT. By David Hannay. LIFE OF LESSING. By T. W. Rolleston. LIFE OF MILTON. By R. Garnett, LL.D. LIFE OF BALZAC. By Frederick Wedmore. LIFE OF GEORGE ELIOT. By Oscar Browning. LIFE OF JANE AUSTEN. By Goldwin Smith.
  • 36. LIFE OF BROWNING. By William Sharp. LIFE OF BYRON. By Hon. Roden Noel. LIFE OF HAWTHORNE. By Moncure D. Conway. LIFE OF SCHOPENHAUER. By Professor Wallace. LIFE OF SHERIDAN. By Lloyd Sanders. LIFE OF THACKERAY. By Herman Merivale and Frank T. Marzials. LIFE OF CERVANTES. By H. E. Watts. LIFE OF VOLTAIRE. By Francis Espinasse. LIFE OF LEIGH HUNT. By Cosmo Monkhouse. LIFE OF WHITTIER By W. J. Linton. LIFE OF RENAN. By Francis Espinasse. LIFE OF THOREAU. By H. S. Salt. LIBRARY EDITION OF ‘GREAT WRITERS,’ Demy 8vo, 2s. 6d. LONDON: Walter Scott, Ltd., Paternoster Square. Crown 8vo, Cloth Elegant, in Box, Price 2s. 6d. THE CULT OF BEAUTY: A MANUAL OF PERSONAL HYGIENE. By C. J. S. THOMPSON. [Extract from Preface.] Too much care cannot be taken of the exterior of the human body, on which the general health so largely depends. The most recent discoveries in science go to prove that cleanliness, with proper attention to bodily exercise, is the greatest enemy to disease and decay. Quackery has never been more rampant than it is to-day, and advertised secret preparations for beautifying the person meet us at every turn. It is with the object of showing
  • 37. how Beauty may be preserved and aided on purely hygienic principles, that this work has been written, the greatest secret of Beauty being Health. CONTENTS— Chapter I.—THE SKIN. Chapter II.—THE HANDS. Chapter III.—THE FEET. Chapter IV.—THE HAIR. Chapter V.—THE TEETH. Chapter VI.—THE NOSE. Chapter VII.—THE EYE. Chapter VIII.—THE EAR. “ ‘Quackery,’ says Mr. Thompson, ‘was never more rampant than it is to-day’ with regard to ‘aids in beautifying the person.’ His little book is based on purely hygienic principles, and comprises recipes for toilet purposes which he warrants are ‘practical and harmless.’ These are virtues in any book of health and beauty, and Mr. Thompson’s advice and guidance are, we find, not wanting in soundness and common-sense.”—Saturday Review. London: Walter Scott, Limited, Paternoster Square. AUTHORISED VERSION Crown 8vo, Cloth, Price 6s. Peer Gynt: A Dramatic Poem By HENRIK IBSEN TRANSLATED BY WILLIAM AND CHARLES ARCHER This Translation, though unrhymed, preserves throughout the various rhythms of the Original.
  • 38. ‘To English readers this will not merely be a new work of the Norwegian poet, dramatist, and satirist, but it will also be a new Ibsen.... Here is the imaginative Ibsen, indeed, the Ibsen of such a boisterous, irresistible fertility of fancy that one breathes with difficulty as one follows him on his headlong course.... “Peer Gynt” is a fantastical satirical drama of enormous interest, and the present translation of it is a masterpiece of fluent, powerful, graceful, and literal rendering.’—The Daily Chronicle. Crown 8vo, Cloth 5s. The Strike at Arlingford (Play in Three Acts.) By GEORGE MOORE ‘It has the large simplicity of really great drama, and Mr. Moore, in conceiving it, has shown the truest instinct for the art he is for the first time essaying.’—W. A. in The World. LONDON: Walter Scott, Ltd., Paternoster Square. NEW ENGLAND LIBRARY. GRAVURE EDITION. PRINTED ON ANTIQUE PAPER. 2s. 6d. PER VOL. Each Volume with a Frontispiece in Photogravure. By NATHANIEL HAWTHORNE. THE SCARLET LETTER. THE HOUSE OF THE SEVEN GABLES. THE BLITHEDALE ROMANCE. TANGLEWOOD TALES. TWICE-TOLD TALES. A WONDER-BOOK FOR GIRLS AND BOYS.
  • 39. OUR OLD HOME. MOSSES FROM AN OLD MANSE. THE SNOW IMAGE. TRUE STORIES FROM HISTORY AND BIOGRAPHY. THE NEW ADAM AND EVE. LEGENDS OF THE PROVINCE HOUSE. By OLIVER WENDELL HOLMES. THE AUTOCRAT OF THE BREAKFAST-TABLE. THE PROFESSOR AT THE BREAKFAST-TABLE. THE POET AT THE BREAKFAST-TABLE. ELSIE VENNER. By HENRY THOREAU. ESSAYS AND OTHER WRITINGS. WALDEN; OR, LIFE IN THE WOODS. A WEEK ON THE CONCORD. London: Walter Scott, Limited, Paternoster Square. Crown 8vo, about 350 pp. each, Cloth Cover, 2/6 per Vol.; Half-Polished Morocco, Gilt Top, 5s. Count Tolstoy’s Works. The following Volumes are already issued— A RUSSIAN PROPRIETOR. THE COSSACKS. IVAN ILYITCH, AND OTHER STORIES. MY RELIGION. LIFE. MY CONFESSION. CHILDHOOD, BOYHOOD, YOUTH. THE PHYSIOLOGY OF WAR. ANNA KARÉNINA 3/6. WHAT TO DO?
  • 40. WAR AND PEACE. (4 vols.) THE LONG EXILE, AND OTHER STORIES FOR CHILDREN. SEVASTOPOL. THE KREUTZER SONATA, AND FAMILY HAPPINESS. THE KINGDOM OF GOD IS WITHIN YOU. WORK WHILE YE HAVE THE LIGHT. Uniform with the above— IMPRESSIONS OF RUSSIA. By Dr. Georg Brandes. Post 4to, Cloth, Price 1s. PATRIOTISM AND CHRISTIANITY. To which is appended a Reply to Criticisms of the Work. By Count Tolstoy. 1/-Booklets by Count Tolstoy. Bound in White Grained Boards, with Gilt Lettering. WHERE LOVE IS, THERE GOD IS ALSO. THE TWO PILGRIMS. WHAT MEN LIVE BY. THE GODSON. IF YOU NEGLECT THE FIRE, YOU DON’T PUT IT OUT. WHAT SHALL IT PROFIT A MAN? 2/-Booklets by Count Tolstoy. NEW EDITIONS, REVISED. Small 12mo, Cloth, with Embossed Design on Cover, each containing Two Stories by Count Tolstoy, and Two Drawings by H. R. Millar. In Box, Price 2s. each.
  • 41. Volume I. contains— WHERE LOVE IS, THERE GOD IS ALSO. THE GODSON. Volume II. contains— WHAT MEN LIVE BY. WHAT SHALL IT PROFIT A MAN? Volume III. contains— THE TWO PILGRIMS. IF YOU NEGLECT THE FIRE, YOU DON’T PUT IT OUT. Volume IV. contains— MASTER AND MAN. Volume V. contains— TOLSTOY’S PARABLES. London: Walter Scott, Limited, Paternoster Square. BOOKS OF FAIRY TALES. Crown 8vo, Cloth Elegant, Price 3/6 per Vol. ENGLISH FAIRY AND OTHER FOLK TALES. Selected and Edited, with an Introduction, By EDWIN SIDNEY HARTLAND. With Twelve Full-Page Illustrations by Charles E. Brock.
  • 42. SCOTTISH FAIRY AND FOLK TALES. Selected and Edited, with an Introduction, By Sir GEORGE DOUGLAS, Bart. With Twelve Full-Page Illustrations by James Torrance. IRISH FAIRY AND FOLK TALES. Selected and Edited, with an Introduction, By W. B. YEATS. With Twelve Full-Page Illustrations by James Torrance. London: Walter Scott, Limited, Paternoster Square. COMPACT AND PRACTICAL. In Limp Cloth; for the Pocket. Price One Shilling. THE EUROPEAN CONVERSATION BOOKS. FRENCH ITALIAN SPANISH GERMAN NORWEGIAN CONTENTS. Hints to Travellers—Everyday Expressions—Arriving at and Leaving a Railway Station—Custom House Enquiries—In a Train—At a Buffet and
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