Foursevens on Multi-device
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This document discusses various topics related to mobile apps and devices including app store practices, app updates, iBeacon technology, new mobile operating systems, wearable devices, connected cars, 3D scanning, and emerging models from banks and transportation companies that utilize location data, tags, and mobile apps. It also references gathering data on devices, timing, content and tasks to create action maps of user experiences.
Foursevens on Multi-device
- 2. Agenda 7X4 Is something the matter? Strategy Inspiring examples
- 3. @niske
- 4. 7 X 4
- 5. Appstore practices 1 • 45% apps both iOS & Android • 52% developer name • 21% name too long • icon = logo • sample: 261 apps from 10 brands
- 9. App updates 2 • break patterns • force • drop • pay
- 10. iBeacon 3 • bluetooth • 2500 m² • identifier & properties • events
- 11. new players 4 • Tizen • Firefox OS • Ubuntu • Sailfish
- 12. wearable devices 5 • smart watch, Google glass • fitness •M7 chip – core motion •wearable health devices
- 13. connected cars 6 • phone or embedded • no standard (CCC) • entertainment – safety • autonomous cars Source: teslamotors.com
- 14. 6 connected cars
- 15. 6 connected cars
- 16. 3D scan (and print) 7 • Occipital
- 17. 7X4 • Conclusion: • Fragmentation is on the rise •We're headed for a lot of fun
- 18. is something the matter?
- 19. Medirect
- 20. Medirect Does Medirect expect me to remember them until I get close to
- 21. coincidence?
- 22. Beobank
- 23. Beobank Does Beobank expect me to remember them until I get close to
- 24. What's going on?
- 25. numbers • 12% mobile WEB traffic in Belgium source: howwebrowse.be
- 26. numbers • 7,44% iOS • 4,32% Android
- 27. channel •When was the last time you opened a new channel?
- 28. boy this is fast
- 29. aggregate on your side
- 30. aggregate on my side
- 31. towards strategy
- 32. get overview A real one
- 33. get overview
- 34. rank! • channels • tasks • content
- 35. gather • Tasks into groups
- 36. gather data • devices • timing • content • tasks
- 37. 'time & device line' • A day in the life of
- 38. action map
- 41. start cooking
- 43. bank simple • geo • tag • account history Source: simple.com
- 44. 1 of our own •minimal banking app: balance & pay Source: simple.com
- 45. metro trains • Radio • Video • App Source: theinspirationroom.com
- 46. Jyske Bank • “Build the site you can manage” • app • responsive home, search, contact page • responsive web Source: JBOY.com
- 47. 1 of our own • old web • app to come
- 48. EyePhone • distance • skilled people • app + accessory • low-cost Source: TONY KARUMBA/AFP/GETTY IMAGES