Freeman+Leonard Advantage Plan
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Customers of the Essilor Advantage Plan expressed a need for improvement, citing familiarity issues and the complexity of the program. They value operational support but describe the experience as often convoluted and hindered by bureaucratic processes. Suggestions for changes include simplifying the plan and improving customer service responsiveness.
Freeman+Leonard Advantage Plan
- 2. Good idea that needs help. “ If the plan went away it would effect my relationship. I use all the the services in the Advantage Plan.” “ Familiar with it and remember hearing about it 18 months ago but have not heard anything since then. Gone stale.” “ Love the operational help and co-op. Everything else is fluff.” “ Too complicated and hard to follow. Needs to be simplified.” Advantage Plan Program: Customers
- 4. Discussion
- 5. How long have you been a customer of Essilor IDD?
- 6. Which of the following manufacturers do you currently do business with? (Please check all that apply)
- 7. All things considered how would you rate “Essilor IDD” on each of the following characteristics listed below?
- 8. Which, if any, of the following companies offered you a marketing program to help build your business that you are currently participating in?
- 9. Now, please review a number of specific service offerings of the Essilor Advantage Plan Program and indicate how FAMILIAR you are with each.
- 10. Now, please review the same list of specific service offerings of the Essilor Advantage Plan Program and indicate which are the top five in terms of importance to you and your business.
- 11. How likely are you to recommend Essilor’s IDD Advantage Plan Program to a colleague?
- 12. Exclusive products, promotions and services for IDD labs only. Some sort of individual account overseer to take care of important issues… there seems to be too much red tape to go through to handle problems and we often find ourselves having to restate our concerns over and over to so many people. Solutions can take up to a year to complete. Reps pushing accounts more. Maybe doing a session with the office. *Source: Online Study Suggested Changes to Advantage Plan Program: Customers