Fritz Ulrich from Duni - Workflow Automation for Custom Print Products - Camunda Day Copenhagen 2018
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Duni, a leading European producer since 1949, focuses on sustainable disposable products with significant market presence and notable acquisitions in recent years to enhance its product offerings. The company is investing in improving its operations and profiles its customized print business to meet growing market demands and compete effectively. Challenges faced during transitions highlight the need for reliable processes and effective communication to better serve customers.
Fritz Ulrich from Duni - Workflow Automation for Custom Print Products - Camunda Day Copenhagen 2018
- 2. About us • Duni has about 2,400 employees • Headquarters in Malmö, Sweden • Started 1949 with the production of wax coated paper cups and paper napkins • Dominant market position in Europe • Net sales: SEK 4,441 m (4,271) • Operating income 1): SEK 491 m (502) • Listed on NASDAQ Stockholm • 80% of Sharp Serviettes, New Zealand, a manufacturer of napkins, hygiene, and food service products, was acquired in May 2017 with a turnover of approximately SEK 60 m. • 75% of Biopac UK Ltd, leading supplier of sustainable disposable packaging for food and beverages in the UK was acquired in February 2018 with a turnover of approximately SEK 55 m. • 50 MSEK invested in upgrading the airlaid machine at Rexcell paper mill 2 1) Operating income adjusted for amortization of intangible assets identified in connection with business acquisitions and for restructuring costs and market valuation of derivatives.
- 3. Eng US 3 Duni in the world Austria Belgium Czech Republic Denmark Finland France Germany* Hungary Italy Netherlands New Zealand* Norway Poland* Russia Singapore Spain Sweden* Switzerland Thailand* United Kingdom USA * Production
- 4. 4 Vertical integration Bramsche Converts and prints paper rolls into napkins, table coverings, etc. Poznan Converts and prints paper rolls into napkins, etc. Production of paper plates, etc. Wolkenstein (Paper+Design) Converts and prints paper rolls into napkins, table coverings, etc. Bangkok (Terinex Siam) Converts and prints paper rolls into napkins New Zealand (Sharp Serviettes) Converts and prints paper rolls into napkins Paper mill, Rexcell Tissue & Airlaid AB, Skåpafors Producing paper rolls of tissue and airlaid
- 5. Eng US 5 Skåpafors, Sweden Skåpafors, Sweden Air view of the mill Production of paper rolls
- 6. Eng US 6 Poznan, Poland Air view of the Poznan plant incl the warehouse Production of napkins and paper plates
- 7. Eng US 7 Bramsche, Germany Air view of the Bramsche plant incl the warehouse Production of napkins and table coverings
- 8. Customization Customized solutions for • concepts • tailor-made packaging • embossed food containers with logo or message • napkins and table cover products with logo or message 9 W e h e l p y o u b u i l d y o u r b r a n d
- 9. 10.2016 POC Camunda Our BPMN journey (so far) 10 2013 introduction BPMN & first Camunda contact 02.2017 Repro Project 05.2017 Go-Live Repro 09.2017 Start Profile Print 03.2018 Go-Live Profile Print Community day Münster ☺
- 11. Eng US 12 Why did we need a Profile print project? - Duni grows its Profile print business with ~10% yearly - The overall market for customized products is growing - The owner of new restaurants are now more often the creator of a concept than a host but… - Duni was not meeting the offers by our competitors - Unfortunately only 50% re-order their Profile prints - Duni has a significantly lower share of profile print sales than some of our competitors ➢ We are winning new customers but we are also giving away customers to our competitors ➢Something had to be done!
- 12. Eng US How IT-said it looked 13
- 13. Eng US 14 How field sales perceived it Duni
- 14. Eng US 15 How our users felt
- 15. How (parts of) the process really looked 16
- 16. Eng US 1.Reliable and shorter lead times - 4 weeks from approved artwork to delivery to customer 2.Transparency - Correct and efficient internal communication 3.Improved sales support through “Web2print” technology 17 Business requirements to the project
- 17. Eng US 18 Systems Involved Sales Administration
- 18. Eng US 19 Our process and how it should run
- 19. Eng US 20 Our reality today
- 20. Eng US 21 Example: Camunda app view
- 21. Eng US The challenges we faced • Imagining how the future should look alike − “Paper driven” communication in our heads − Local procedures and rules • Project Management challenges − Learning as we were doing - conflicts waterfall methodology − Testing and cut over • IT Challenges − Finding IT resources (full stack developers) − Including and adapting Software as a Service solutions − Our rule of thumb: 1 Day IT = 2 Days business (whole project) • Expectation management “Camunda can solve everything” 22
- 22. User Feedback • Programmers love the environment • Users love to use it 23