From design thinking to design doing
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This document discusses design doing and how it differs from traditional design thinking. It defines design doing as a hands-on process that emphasizes prototyping ideas quickly and testing them. The key aspects of design doing are described as empathizing with users, ideating potential solutions, and taking an experimental approach of rapidly prototyping, testing, and iterating ideas. Examples are given of how design doing has been used successfully in organizations to launch new digital products and transform businesses. The document argues that design doing holds potential for solving problems in any industry when combined with a focus on prototyping, experimentation, and continual learning.
![Think Create Build
What’s the
problem
really?
How might we
[verb]…?
How might we build
this in a way where we
create value and get
it launched (fast)?
Design doing practitioners](https://image.slidesharecdn.com/fromdesignthinkingtodesigndoingpresented25-191029111639/85/From-design-thinking-to-design-doing-13-320.jpg)
From design thinking to design doing
- 1. From Design Thinking to Design Doing Good morning 1508™
- 2. A story about moving in together ?
- 3. My name is Louise I am a designer by heart
- 5. Strategizing in an ivory tower is over 😊 😎
- 6. New Mindset
- 7. Design Doing
- 8. Everything around us is designed More or less Products Services processes Organizations Systems
- 9. Empathize Hypothesize Experiment (ideate, prototype, test) Validate & Build Design Doing is a process
- 10. …and Formulating hypothesis and focus on the ones that can have the biggest impact turning assumptions about the future into something we can act on
- 11. Think Create Build Proof by Design
- 12. Think Create Build Design doing Build, test, learn Research Understand Distill Focus Purpose Why How might we? Ideate Concept / experiment Create design backlog Fold out
- 13. Think Create Build What’s the problem really? How might we [verb]…? How might we build this in a way where we create value and get it launched (fast)? Design doing practitioners
- 14. EMPATHY WITH THE PEOPLE WE ARE SOLVING A PROBLEM FOR Behavior
- 16. ADOPT A HANDS ON ATTITUDE Behavior
- 18. Everyone should prototype See the world through Prototypes
- 20. Sketches for Velliv Could be anything • Sketch A prototype is anything that
- 21. Storyboard for BBC Jobs Could be anything • Storyboard A prototype is anything that
- 22. Acting out new voice mail service for Vodaphone Could be anything • An experience you roleplay or act out A prototype is anything that
- 23. Experience prototype made in couple of days A prototype is anything that Could be anything • Video
- 24. Clickable prototypes in different fidelity A prototype is anything that Could be anything • Clickable prototype
- 26. Leadership Insights Discover and Define Experiments Prototype and test MVP We keep updating
- 27. Insights Hypothesis: We can inspire and share knowledge without being salesy Action: Morgenbooster Platform 1508 – Business development
- 28. Insights Hypothesis Action 1508 – Business development
- 29. DR – Product Discovery Insights Discover and Define Protype, test, learn 3 x prototype and test Recommendation Continue development
- 30. Velliv (Nordea Liv og Pension) Begin digital transformation journey Develop new digital product Launch first product MVP After 4 iterations and a development phase
- 31. Velliv (Nordea Liv og Pension) Begin digital transformation journey Develop new digital product Protype, test, learn, launch. Repeat, Repeat, Repeat… Practice Design Doing Launch first product MVP After 4 iterations and a development phase
- 32. Velliv (Nordea Liv og Pension) The experiment becomes the standard Design thinking is the way of working
- 33. Business thinking Powered by Design doing
- 34. Businesses are embracing Design Thinking September 2015 October 2018 Ongoing…
- 35. xxxx However, It takes more than learning a method and buying some bean bags and post-it…
- 36. Design doing to go broader than just a ”successful project”
- 39. Design doing has huge potential to solve problems in any industry Design Doing as facilitator
- 40. Design doing is good for business and good for change Design Doing to inform strategy
- 41. Imagine solving the important problems in this world with Design Doing… Design Doing as strategy
- 42. Next time you are solving a problem, Build a prototype and test it. Will you do that? See the world through prototypes
- 43. Thank you 1508™