The document discusses the need for new tools to support cultural heritage exploration online. It argues that current search tools are designed for fact-finding but cultural heritage is better suited to discovery. Four slogans are presented: 1) the web is not suited for cultural heritage in the same way as search engines, 2) tools are needed to empower both visitors and curators beyond only metadata, 3) tools should embrace complexity and allow exploration at different levels, and 4) interpretation is important and tools should support social aspects and recommendations. The goal is to move from only access to content to enabling discovery through enriched narratives and giving control to users and curators.