Future consumer presentation

Editor's Notes

• #2: Industry Challenge: Millennials represent enormous opportunity in retail. Although they are the first generation born into a truly digital society, Millennials continue to spend most of their retail dollars at brick-and-mortar stores. They’re interested in experiential environments and customizing their worlds. Millennials can be loyal customers, but they expect a customer-centric experience that’s tailored deliver on their wants and needs right away, and they want to feel valued as customers. IDC calls them the “5i” shoppers: Instrumented, Interconnected, Informed, In-place and Immediate. Microsoft Value Statement - The unique value proposition of Microsoft Dynamics for Retail and our partner solutions is our ability to help leading retailers worldwide deliver the connected, personal and relevant experiences their customers expect. Microsoft Benefits: Bridge the gap between in-store and digital experiences with seamless CRM and e-commerce solutions: Deliver more engaging experiences with interactive technologies: Interactive in-store components like digital signs, kiosks, touchscreens, and videos make it easy for customers to get what they want, now. Turn show rooming into sales opportunities with Omni-channel marketing strategies: Mobile in particular has changed the role that brick-and-mortar stores play. With increasingly fast signals it’s easier than ever for customers to go into stores with smartphones in hand, looking for discounts, reading reviews over social networks, checking product details and maybe buying from a competitor’s website, all while using store Wi-Fi. Retailers need to embrace this new shopping behavior as an opportunity. For example, retailers can use Wi-Fi splash pages to promote special in-store offers. Or use mobile location technology to push messages or offers to consumers when they are physically near a store. By knowing a smartphone user's precise location within a store through Bluetooth beacons, retailers can deliver highly relevant and compelling content that can influence purchase decisions, while giving them more information about what customers are looking at, and for how long.
• #3: William Gibson is one of my favourite authors. He’s actually from Vancouver. His stories are usually about the very near future, one that you and I would recognize with just enough of a technology spin that you’d say “yeah, I could see that happening” Gibson has a very interesting perspective on the future, that parts of us are all around us, we just have to know where to look. That’s one of the things about my job at Microsoft that enjoy, being able to look into the future and share that with you. Thank you for giving us this time today, we certainly appreciate it and hope that we can continue this discussion together.
• #12: Industry Challenge: Millennials represent enormous opportunity in retail. Although they are the first generation born into a truly digital society, Millennials continue to spend most of their retail dollars at brick-and-mortar stores. They’re interested in experiential environments and customizing their worlds. Millennials can be loyal customers, but they expect a customer-centric experience that’s tailored deliver on their wants and needs right away, and they want to feel valued as customers. IDC calls them the “5i” shoppers: Instrumented, Interconnected, Informed, In-place and Immediate. Microsoft Value Statement - The unique value proposition of Microsoft Dynamics for Retail and our partner solutions is our ability to help leading retailers worldwide deliver the connected, personal and relevant experiences their customers expect. Microsoft Benefits: Bridge the gap between in-store and digital experiences with seamless CRM and e-commerce solutions: Deliver more engaging experiences with interactive technologies: Interactive in-store components like digital signs, kiosks, touchscreens, and videos make it easy for customers to get what they want, now. Turn show rooming into sales opportunities with Omni-channel marketing strategies: Mobile in particular has changed the role that brick-and-mortar stores play. With increasingly fast signals it’s easier than ever for customers to go into stores with smartphones in hand, looking for discounts, reading reviews over social networks, checking product details and maybe buying from a competitor’s website, all while using store Wi-Fi. Retailers need to embrace this new shopping behavior as an opportunity. For example, retailers can use Wi-Fi splash pages to promote special in-store offers. Or use mobile location technology to push messages or offers to consumers when they are physically near a store. By knowing a smartphone user's precise location within a store through Bluetooth beacons, retailers can deliver highly relevant and compelling content that can influence purchase decisions, while giving them more information about what customers are looking at, and for how long.
• #13: Industry Challenge: Millennials represent enormous opportunity in retail. Although they are the first generation born into a truly digital society, Millennials continue to spend most of their retail dollars at brick-and-mortar stores. They’re interested in experiential environments and customizing their worlds. Millennials can be loyal customers, but they expect a customer-centric experience that’s tailored deliver on their wants and needs right away, and they want to feel valued as customers. IDC calls them the “5i” shoppers: Instrumented, Interconnected, Informed, In-place and Immediate. Microsoft Value Statement - The unique value proposition of Microsoft Dynamics for Retail and our partner solutions is our ability to help leading retailers worldwide deliver the connected, personal and relevant experiences their customers expect. Microsoft Benefits: Bridge the gap between in-store and digital experiences with seamless CRM and e-commerce solutions: Deliver more engaging experiences with interactive technologies: Interactive in-store components like digital signs, kiosks, touchscreens, and videos make it easy for customers to get what they want, now. Turn show rooming into sales opportunities with Omni-channel marketing strategies: Mobile in particular has changed the role that brick-and-mortar stores play. With increasingly fast signals it’s easier than ever for customers to go into stores with smartphones in hand, looking for discounts, reading reviews over social networks, checking product details and maybe buying from a competitor’s website, all while using store Wi-Fi. Retailers need to embrace this new shopping behavior as an opportunity. For example, retailers can use Wi-Fi splash pages to promote special in-store offers. Or use mobile location technology to push messages or offers to consumers when they are physically near a store. By knowing a smartphone user's precise location within a store through Bluetooth beacons, retailers can deliver highly relevant and compelling content that can influence purchase decisions, while giving them more information about what customers are looking at, and for how long.