Future of Voice - WebRTC Market Status and Opportunities
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The document discusses the current state and future prospects of WebRTC technology, highlighting its potential for driving innovation in real-time voice, video, and data communications. It emphasizes the growing adoption of WebRTC across various sectors, including enterprise, telecom, and consumer applications, despite challenges in standardization and integration. The analysis suggests that WebRTC serves as a catalyst for telecommunications companies, presenting both opportunities and threats in the rapidly evolving digital landscape.
Future of Voice - WebRTC Market Status and Opportunities
- 1. Future of Voice Workshop WebRTC Market Status & Opportunities 8th October 2013 Dean Bubley & Martin Geddes dean.bubley@disruptive-analysis.com mail@martingeddes.com
- 2. App/web-embedded RTC talked about for years Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 3. App/web-embedded RTC talked about for years • • • • • • • Expensive Inflexible Poor developer support Limited use-cases Reliance on “call” model Poor audio/video Hard to integrate = Patchy adoption & little developer enthusiasm / buzz Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 4. WebRTC has created the buzz & excitement n Democratised the idea of realtime voice/video/data ¨ Easy elevator pitch n “It’s like Skype – but in the browser, with no plug-ins!” “Three simple Javascript APIs – millions can use it!” “It’s being evangelised by Google & all these other guys!” Mix of (fast) standardisation & “pragmatic proprietary” Encourages experimentation with a very low bar Usable at multiple levels of abstraction / effort / commitment n Carries a sense of inevitability & scope for innovation n n n n n Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 5. Original 3-way support for WebRTC expanding Enterprise Network tools Devices WebRTC Consumer Web Telco TV & gaming Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 6. WebRTC rapidly expanding past “calls” Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 7. WebRTC will drive disruptive service innovation Million Device base supporting WebRTC growing Zeroà4bn in 4 years Source: Disruptive Analysis WebRTC Strategy Report, Feb 2013 & Q2 Update August 2013 Definitions & methodology in report - See disruptivewireless.blogspot.com for details October 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 8. ... although it’s not quite as “easy as it looks” yet Signalling Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 9. “WebRTC is not a standard. It’s a movement” (Quote from Tsahi Levent-Levi @tsahil) n n Irony: problems are making WebRTC stronger not weaker “Hardcore” comms developers going “down to the metal” ¨ ¨ n Longer-tail developers being addressed by API/cloud players ¨ ¨ ¨ ¨ n n n Building around core RTCWeb protocols & media engine Embedding WebRTC elements into desktop applications “Packaged” WebRTC capabilities like multiparty video Abstraction to avoid risk from changing standards APIs for iOS, Android apps Cloud features Next tier up of service platforms emerging too Renewed interest in “realtime everywhere” No “religion” about WebRTC “purity” – just get on with it! Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 10. WebRTC made easier via 3rd-party APIs CU-RTC-Web? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 11. View Oct’13: lead WebRTC use-cases Live & commercial Pilots / precommercial Trials & demos October 2013 Early enterprise adoption • “Call me” buttons • Contact centre • First telehealth apps Initial consumer web apps/devices • Remote 1-1 education/training/sales • Free standalone video-calling • Chromecast • Developer SDKs & APIs • Vertical niche solutions (finance, health) • Corporate conferencing • Full enterprise UC • Telco core/IMS extension • Entertainment & consumer electronics • M2M, CDN & data-centric apps Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 12. What use-cases lead? Existing web services Adding real-time comms capabilities Existing realtime comms services Extending via the web, blending web capabilities ? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 13. For telcos WebRTC is really a magnifier/catalyst Now With WebRTC Bigger opportunities Worse threats Faster speed Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 14. Multiple telco angles/oppo’s for selling WebRTC Telco-OTT reach improved by WebRTC Extension of IMS / RCS / VoLTE over WebRTC Enterprise VoIP / UC / conferencing moving to WebRTC Telco WebRTC interest Ground-up interest in WebRTC (in labs etc) Apps, developer & HTML5 initiatives adding WebRTC + Policy / broadband teams: Can we detect / block / bill for it? Regulatory: What does this mean, how do we do 911 etc? IMS extension currently “loudest” Telco/WebRTC domain, but not necessarily most important. Execs should ensure it is exploited across the organisation Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 16. “Other stuff” n Telecom APIs 1st party: internal n Telco-OTT n Rapid rise of interest... ... but not easy to get right Step-up of partnerships Main focus on “extensions” & APIs Few pure OTTs from telcos in voice 2nd party: SIs & partners 3rd party: Long tail devs n n n n n Moving in right direction Focus on real telco assets Focus on needs of developers Pragmatism not dogmatism New ecosystem of specialists Oct 2013 n n n n Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 17. “Other stuff” n SDN/NFV n VoLTE & RCS/joyn n Too large a topic to do justice SDN mostly out-of-scope NFV – more “real” & short-term Progression: n More VoLTE launches in H1’14? Still various issues/problems S Korea as a special case? RCS/joyn still not gone anywhere US launches will be significant Continued discussion of RCS API Emergence of “RCSaaS” (NFV-ish) Many question marks remain over handset support Can’t see Apple ever implementing IMS stack – would be insanity n n n ¨ ¨ n Proprietary HW to commodity boxes to virtualisation to full cloud basis Certain functions / elements more NFV-able (eg media processing, edge functions like SBC, DSR) Unclear fit with other trends in telco org structure (eg some biz units moving to “BYOnetwork”) Oct 2013 n n n n n n n n Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 18. Get in touch We can help you prepare for a world where voice is a feature, not a service. Find out more dean.bubley@disruptive-analysis.com twitter.com/disruptivedean www.disruptive-analysis.com Newsletter Oct 2013 mail@martingeddes.com Twitter.com/martingeddes www.martingeddes.com Newsletter Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013