Futurotv iptv netgem
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The document provides an overview of Netgem, a pure-play hybrid IPTV leader, and discusses managing the transition to connected TV and over-the-top TV as a service. It also outlines market forces at work, benefits of an internet TV adaptor for technical and business reasons, and shows how the adaptor provides full control and innovation by over-the-top delivery.
Futurotv iptv netgem
- 1. AEDETI May 12th 2010 Alain Motard Account Manager South Europe
- 2. NETGEM OVERVIEW Pure-Play Hybrid IPTV Leader – Disruptive HD TV Solution – Innovative hardware and software – Over 2.5 million HDTV Set Top Boxes in operation – One of the most deployed IPTV middleware worldwide – Customers: • Operator (SFR, Telstra…) • Retail ( FNAC FRANCE , IP Vision Uk)
- 3. 1. Managing Usage Transition 2. Going with Connected TV penetration Total Viewership On-demand TV % of TV Connected ? Linear TV 2010 2015 2020 Over the TOP TV as a Service
- 4. Market Forces at Work and Needs .. Customer Brand Customer Brand recognition recognition •Apply Internet •Apply Internet Broadcasters Broadcasters Internet Internet business model business model and and • Key differentiators • Key differentiators Global on the TV Global on the TV Studios Studios Players Players .. Transition Model Transition Model •Premium content •Premium content Broadcast -> Non Linear Broadcast -> Non Linear + + •Legacy System •Legacy System - Wall Garden - Wall Garden Consumer Consumer •Premium content and Telecom Protection Telecom Protection •Premium content and Electronics Electronics services services & Cable & Cable - Acquisition Over the - Acquisition Over the Manufacturers •Regulation / Manufacturers •Regulation / Operators traditional Broadband Operators traditional Broadband standardization standardization IPTV limits IPTV limits
- 5. Benefits of the Internet TV Adaptor • Content Protection • Content Protection Technical • Quality Of Service • Quality Of Service • Managed Devices and Services • Managed Devices and Services • Control of the End User Experience • Control of the End User Experience • Operator of TV Services • Operator of TV Services Business • Adaptation to Regulations and • Adaptation to Regulations and Operator Constraints Operator Constraints • Legacy TV Consumers • Legacy TV Consumers • Time To Market • Time To Market
- 6. 89 Dave’s Friends (154) Internet •Photos •My Friends • News Feed TV • My profile Brittany Murphy Rihanna Denise Richard John Landau 10 Full Control By OTT Innovation Adaptor