Game layer
- 2. Q&A • Just tweet questions to #gswgamelayer and we will tackle them after the presentation! • Don’t make fun of me, I know all of you and where you sit
- 3. The game layer... • Uses game mechanics that are effective at motivating people in the virtual world to motivate people in the real world • Is brand new, it’s still under construction • Seeks to influence where we go, what we do, how we do it, why we do it, etc. • Has the opportunity to be much more
- 4. Game Dynamics • Status • Structured Exchanges • Incentives • Reputation/Ranking • Disincentives • Poking • Challenges • Inclusive/Exclusive Ownership • Progression • Level Up • Communal Gameplay • Free Lunch • Communal Discovery • Gifting • Countdown • And many more
- 5. Is it powerful? • "World of Warcraft" players have spent 5.93 million years playing and solving problems in their virtual environment • Can we focus that kind of power on big problems? • Blissful Productivity - people work hard for something when it’s fun
- 6. Books, Brownies, and Bono
- 7. School School is a game?
- 8. School is an Almost Ideal Gaming Ecosystem • Motivated Players • Levels • Challenges • Appointment Dynamics • Rewards • Rules • Countdowns • Allies • Incentives/ Disincentives • Enemies • Etc Is it poorly designed?
- 9. School Problems and Fixes Problem Solution Engagement Progression Dynamic Grading is Broken Status & Levels Moral Hazard of Gameplay Cheating Social Fabric of Misapplied Disincentives Gameplay Ruins Game Integrity Player Trust
- 10. Grades Fail as Rewards
- 11. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses
- 12. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses Problem • You can lose the game! • Failing (progressing negatively) is a constant possibility • Shouldn’t ever be able to “level down” • A to C or B to C is BAD
- 13. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses Problem • You can lose the game! • Failing (progressing negatively) is a constant possibility • Shouldn’t ever be able to “level down” • A to C or B to C is BAD Solution • Re-implement grades as a progression dynamic • XP++, not a weighted dynamic • Focus on the positive end goal, not the negative
- 14. Grades (status) => Levels (progression) • Decrease direct correlation of action to reward • Focus on final goal, not interim rewards (letter grades) • Increase engagement levels in school
- 15. Cheating • We’re currently fighting it with a game dynamic, but it’s being implemented in a bad way • The misapplied disincentive is not on cheating, it’s on getting caught
- 16. People at Princeton Don’t Cheat But they do play quidditch
- 17. No Oversight = No Cheating?
- 18. No Oversight = No Cheating? Princeton changed the game • Write the honor code • Complicity is a crime
- 19. No Oversight = No Cheating? Princeton changed the game • Write the honor code • Complicity is a crime “Social fabric of gameplay” 400 cases/year => 2 cases/year
- 20. Girl Scouts
- 21. Girl Scouts Status + Incentives + Progression + Demonic Children = Cookies
- 22. American Express
- 23. American Express Status + Incentives + Progression + Exclusive Ownership = Bono
- 24. Pants, patches, and points
- 25. Gap & Facebook • 10000 Free pairs of jeans, 25000 people
- 26. Gap & Facebook • 10000 Free pairs of jeans, 25000 people Rewards + Free Lunch + Communal Discovery = Pants
- 27. Groupon
- 28. Groupon Free Lunch + Countdowns + Communal Gameplay = Rash
- 29. SCVNGR
- 30. SCVNGR
- 31. SCVNGR con Pollo Buffalo Wild Wings Locations Visits Challenges 200000 150000 100000 Rewards launched 50000 0 12/6/2010 1/6/2011 2/6/2011 3/6/2011
- 32. SCVNGR con Pollo Buffalo Wild Wings Locations Visits Challenges 200000 150000 100000 Rewards launched 50000 0 12/6/2010 1/6/2011 2/6/2011 3/6/2011 Communal Gameplay + Challenges + Rewards > Vowels (wtf)
- 33. Whrrl
- 34. Whrrl Inclusive Membership + Level Up + Rewards > Vowels (again?!)
- 35. Level Up
- 36. Level Up Free Lunch + Communal Gameplay + Incentives + Progression + Countdown = Drunk
- 37. Playmoolah.com
- 38. Playmoolah.com Challenges + Level Up + Incentives + Education > College Kids in Credit Trouble
- 39. Daily Feats
- 40. Daily Feats
- 41. Daily Feats Incentives + Challenges + Communal Gameplay = Online Girl Scouts
- 42. Thanks Kiip @bretrose
- 44. Accidental Kitteh Find Kittehs + Funny + Communal Discovery = Cheezburgers
- 45. Is there money in this? Raised Valuation $120m $90m $60m $30m $0m Foursquare SCVNGR MyTown ShopKick Whrrl Gowalla
- 46. Is there money in this? Raised Valuation $120m $90m $60m $30m $0m Foursquare SCVNGR MyTown ShopKick Whrrl Gowalla Facebook = $50 billion
- 47. How can we apply this to healthcare? • We have tons of opportunity in a dry, boring space • Think about ways to use the game layer when brainstorming for your clients • Start gaming!
- 48. Who should we follow? • Seth Priebatsch @sethpriebatsch • Jesse Schell @jesseschell • Jane McGonigal @avantgame • Gabe Zichermann @gzicherm
- 49. Q&A / Discussion