Through surveys and research, the developers learned that to be successful, their dungeon game Dungeon Divers should be a multiplayer online RPG (MMORPG) with both a strong, in-depth storyline and fast-paced gameplay. It should also allow for long play sessions of 7+ hours. The game would target PC and console audiences at an affordable price point of under £10. With a PEGI 18 rating and strategic gameplay elements, Dungeon Divers could attract a broad audience similar to popular strategy games like Starcraft II and the XCOM series.