Gamification workshop Thomas Hildebrandt
0 likes1,734 views
The document discusses using gamification to support digitalization and process orientation. It describes a workshop to discuss how gamification could be used when processes must be described and maintained, and tasks completed by people. Examples are provided of using gamification in business process management. The document also summarizes a case from Switzerland on using a combined approach of user-centered design and gamification for an e-government process sharing portal. It concludes that virtual rewards in gamification must be meaningful, and the needs and goals of different users must be understood.
Gamification workshop Thomas Hildebrandt
- 1. 26. November, 2015 Gamification, Digitalisering og proces-orientering? ! ! Thomas T. Hildebrandt Lektor, IT Universitetet i København Forskningsgruppen for proces- og systemmodeller ! Facilitator for VidenDanmark-videngruppe: Digitalisering & process-orientering Infinit-interessegruppe: Processer & IT !
- 2. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) VidenDanmark.dk & infinit.dk 2 Privat vidensnetværk - temadage & videngruppemøder Offentligt innovationsnetværk interessegruppemøder/ seminarer og mini-projekter Digitalisering & process-orientering Processer & IT Vidensdeling, læring & netværk
- 3. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Digitalisering, eGov, BPM, WFM, ACM 3 &
- 4. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) og proces-‐orientering 4 Arbejdsopgaver og selvbetjening er drevet af processer
- 5. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Digitalisering & gamificaKon? • Processer skal beskrives og vedligeholdes • (Del-)opgaver skal stadig udføres af mennesker ! • Workshop: Kan gamification bruges her? Eksempler Kan vi gøre mere? Gevinster/faldgruper? 5
- 6. 26. November, 2015 Gamification & Digitalisering Infinit/VidenDanmark Workshop ! IT Universitetet i København 26. November
- 7. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Plan for workshop • Alle: Kort præsentation af deltagere • Thomas: Kort oplæg (til diskussion) • Alle: Diskussion i mindre grupper: Pro/con/case • Alle: Hver gruppe opsummerer • Alle: Fælles opsummering (fremlægges i plenum) 7
- 8. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Gartner 2012 report • Gamification could support • culture of continuous improvement • sharing of best practices & process visibility • quantifiable measurements for work activities & real-time feedback • strategy to achieve desired business outcomes 8
- 9. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Gartner 2012 advices • Define process objectives, metrics & desired outcomes Is gamification the answer or just masking a problem? • Understand what works in a particular culture • Assign value to each activity or task • Plan for iterations and increasing the challenges • Find the needed skills 9
- 10. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Cases • BPM Gamification - Badgeville/Emericon + IBM • Process & best practice sharing &- eCH-BPM, Schwitzerland • Research at ITU 10
- 11. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) GamificaKon & BPM Example 11 https://youtu.be/RUdO25wjVt8
- 12. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) GamificaKon & BPM Example 12 https://youtu.be/RUdO25wjVt8
- 13. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) GamificaKon & BPM Example 13 https://youtu.be/RUdO25wjVt8
- 14. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) GamificaKon & BPM Example 14 https://youtu.be/RUdO25wjVt8
- 15. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Use-‐case fra Schweiz • eGovernment (ECEG 2015) artikel • eCH-BPM portal: Design og deling af BPMN modeller og udveksling af best-practices for brug af BPM i offentlig administration • Udfordring: Hvordan sikres brugen af portalen? • User-centred design + Gamification 15 Designing Engaging e-Government Services by Combining User- Centered Design and Gamification: A Use-Case Tuhina Dargan1 and Florian Evequoz2 1Department of Design, Indian Institute of Technology, Guwahati, India 2Institute of Business Informatics, University of Applied Sciences, Valais, Switzerland florian.evequoz@hevs.ch Abstract: In this case study, we combine the user centered design and the gamification design methodologies to design the eCH-BPM portal, a platform designed to enable public administration of Switzerland to publish and share their business process documentation in BPMN and discuss best practices in introducing Business Process Management (BPM) practices in the administration. The overall goal of the platform is to foster the development of a BPM mindset in the Swiss administration in order to optimize and modernize the operations and deliver quality services. However, actively sharing process descriptions and template business processes, as well as actively participating in the community of practice for BPM in the public administration requires motivation and engagement on the part of public servants. A key factor in the success of the platform will be its ability to create, retain and expand a critical users’ base. To address this issue, we designed the platform using user-centered design and gamification design, developing an original framework to combine both approaches that can be applied to the design of other e-government services. Both user centered design and gamification design, individually, are known to benefit various aspects and types of e-services and applications. Here, we present a unified methodology by combining both methodologies, for the design of e-government applications. We believe that User Centered Design and Gamification design can help improve e-government services, for example, by increasing participation and increasing interest in the service, and following the combined methodology will help us do so. The case study highlights the mistakes made, and the lessons learnt while designing the platform for researchers to further test and build on the proposed methodology. As an example we learnt that virtual rewards, which form the core of the gamification framework have to be meaningful in order to work effectively. Simply using a gamut of badges (virtual rewards) without keeping the user motivations and behavior in mind only leads to building an ineffective system. Keywords: gamification, user centered design, BPM, process-sharing platform, Switzerland 1. Introduction Effective e-governance is becoming increasingly important for governments across nations worldwide. The ever- growing use of Information and Communication Technologies (ICT’s) in our daily lives has made it all the more feasible for them to make e-governance more effective. But, despite investing humungous amounts on web- based systems, governments often fail to meet user (citizens or government officials) requirements and needs (Baumgarten and Chui, 2009)In addition, the advent of social networking, micro-blogging, and user generated content has changed the way internet works. Users, even in government applications tend to achieve more than just the pragmatic functions that these applications provide, seeking both engagement and satisfaction. Thus two different aspects come into play here - one, the need for creating a usable application and second, an application which is both engaging and pleasurable to use. Two different methodologies are known to help achieve this: User Centered Design (UCD), which is defined as “a philosophy based on the needs and interests of the user, with an emphasis on making products usable and understandable” (Norman, 2002). In a variety of studies with companies and other organizations, it was observed that user involvement at various steps of the design process had many benefits, like cost reduction, increased user satisfaction, increased user productivity, to cite a few (Kujala, 2003). In short, UCD aims at designing usable and understandable products. It does it by paying attention to human factors by research, and by involving the users at different stages in the design of solutions (user research, user testing, etc.) The other methodology, known as Gamification is often understood as the “use of game-elements in non-game contexts” (Deterding et al., 2011). A relatively new area of research, Gamification, until now has had a positive influence in a number of non-game contexts, like education (Khan Academy, 2006), healthcare (Fitocracy.com,
- 16. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Resultater & observaKoner • Forskellige brugere - forskellige mål/visioner • Virtuelle belønninger skal være meningsfulde • Kontekst og brugernes behov skal identificeres Behov for viden om værdien af arbejdet • Lignende projekter (med udfordringer) • prozessbibliothek.de • arbejdsgangsbanken.dk 16
- 17. IT UNIVERSITY OF COPENHAGEN Gamification, digitalisering og proces-orientering 26. November, 2015 Thomas T. Hildebrandt (hilde@itu.dk) Forskning på ITU • Beskriv mål og regler i stedet for ruter • Beregn og vis ruten til målet • Run-time monitoring (& measurement/mining) • Run-time feedback (& awards) 17 DCRGraphs.net https://www.youtube.com/watch?v=1eDdyCK8Lsk