SlideShare a Scribd company logo
Case Management:
Where Rules Meet
Process And Content
Building Business Capability
Las Vegas 2013

Sandy Kemsley l www.column2.com l @skemsley
Agenda
l

How we work, and the systems that
support it

l

A closer look at case management
l
l
l
l
l

l

Content
Checklists
Process
Rules
Events

Benefits of case management
Copyright Kemsley Design Ltd., 2013

2
How We Work
The Systems We Use To Work
Copyright Kemsley Design Ltd., 2013

3
How We Work: Taylor vs. Drucker

l

l

Scientific
management
Standardize
processes to
increase efficiency

l

l

Management by
objectives
Participants choose
actions to meet goals
Routine vs. Knowledge Work
Routine Work
l Efficiency
l Accuracy
l

Process improvement
Automation

l

“Classic” BPM

l

Knowledge Work
l Flexibility
l Assist human knowledge
work
l Collect artifacts
l

Adaptive Case
Management (ACM)

Copyright Kemsley Design Ltd., 2012

5
A Range Of Process Repeatability

Structured
• e.g., automated
regulatory process
• Pre-defined
participants

Structured with ad
hoc exceptions
• e.g., financial backoffice transactions
• Select from predefined participants

Unstructured with
pre-defined
fragments
• e.g., insurance claims
• Select pre-defined or
new participants

Copyright Kemsley Design Ltd., 2012

Unstructured
• e.g., investigations
• Collaboration on
demand or selfselected participation

6
Broader Spectrum of Predictability

Copyright Kemsley Design Ltd., 2013

7

Source: Keith Swenson, Fujitsu, www.social-biz.org
Competing/Complementary
Product Classes
l

BPM

l

Simple workflow

l

ECM

l

Capture

l

Correspondence management

l

Case management (PCM, ACM)

l

OEM BPM/ECM solutions

l

Ad hoc task management
Copyright Kemsley Design Ltd., 2013

8
A Range Of Usage Scenarios
l

Process orchestration
l
l

l

Complex knowledge work
l
l

l

Transaction-centric
Predefined processes
Content/information-centric
Predefined tasks, selected by worker

Simple task/process management
l

l

Goal-centric
Checklist created/assigned by worker
Copyright Kemsley Design Ltd., 2013

9
Adjacent/Overlay Technologies
l

Analytics
l
l
l

l

Prediction for problem avoidance
Simulation for recommendations
Mining for discovery

Rules
l
l

In-line calls for decisioning
Declarative for triggering actions

Copyright Kemsley Design Ltd., 2013

10
A Closer Look At
Case Management Systems
Copyright Kemsley Design Ltd., 2013

11
[Adaptive] Case Management
l

Dynamically configurable to meet worker’s
needs

l

Supports rather than controls

l

Case folder as central permanent artifact

l

Reliance on rules and content as well as
process

l

Collaboration on demand

Copyright Kemsley Design Ltd., 2013

12
BPM Versus ACM
BPM
Repeatability Highly repeatable
Focus
Transactions
Goal
Efficiency: replace
human steps where
possible
Example
Straight through
processing of
financial transactions

ACM
Unpredictable
Knowledge
Problem resolution:
assist and support
case worker
Managing chronic
patient care
Knowledge Worker Challenges
Without ACM
l

Rigid processes in existing systems
l
l

l

Insufficient context for decision-making
l
l

l

Manual work-arounds and collaboration
Process/task-centric
Time wasted looking for relevant information
Manual orchestration of multiple applications

Inconsistent application of policies/rules
l

Training time increases with rule complexity

Copyright Kemsley Design Ltd., 2012

14
What Makes A Case?
Events

Content

Checklists
Processes

Rules
Copyright Kemsley Design Ltd., 2013

15
What’s In An ACM System?
l

A combination of process, content, rules,
events, collaboration, analytics...

l

Persistent case folder

l

Pre-defined checklists for common tasks

l

Guidance/guardrails via declarative rules

l

Personalization for worker preferences

l

Prediction and what-if scenarios

Copyright Kemsley Design Ltd., 2012

16
Case Management Use Cases

Copyright Kemsley Design Ltd., 2013

17
The Importance Of Process:
Loan Exception Handling
l

Predefined process for loan transaction

l

Exceptions due to missing documentation
l

l

l

Collaboration between front/back office to
gather documents from customer
Override standard documentation requirements

Case management benefits:
l
l

Exceptions remain “in the system”
Emergent behavior patterns detected for future
process improvement
Copyright Kemsley Design Ltd., 2012

18
The Importance of Content:
Customer Call Center
l

Knowledge work within context of customer
information

l

Hand-off of responsibility common

l

Case management benefits:
l

l
l

Less hand-offs since earlier workers may solve
problem within context
Full customer history travels with case
Other customer events can impact case in flight

Copyright Kemsley Design Ltd., 2012

19
The Importance of Rules:
Insurance Claims Handling
l

Knowledge work in context of claim
documents

l

Claim manager retains responsibility but
may delegate tasks

l

Case management benefits:
l

l

Faster claim resolution due to information
context
Improved compliance due to policy/rules
enforcement
Copyright Kemsley Design Ltd., 2012

20
Benefits Of
Case Management
Copyright Kemsley Design Ltd., 2013

21
Benefits Of Case Management
l

Management control/visibility into work in
progress

l

Informational context improves knowledge
worker decision-making and productivity

l

Task reassignment allows delegation

l

Compliance and policies enforced

l

Audit trail tracks participants and actions
Related Benefits
l

Realtime business event monitoring

l

Predictive analytics and recommendations

l

Mining for emergent processes

Copyright Kemsley Design Ltd., 2012

23
Slides at www.slideshare.net/skemsley
Sandy Kemsley
Kemsley Design Ltd.
email: sandy@kemsleydesign.com
blog: www.column2.com
twitter: @skemsley

Copyright Kemsley Design Ltd., 2013

24

More Related Content

PDF
Real World BPM
PDF
The Evolving Business Process Technology Landscape
PDF
A Practical Guide To Implementing Smart Process Applications
PDF
Intelligent Capture and Digital Transformation
PDF
Thinking Beyond Traditional BPM
PDF
ABBYY Technology Summit keynote
PPTX
An Outlook To The Future Of ECM Enabled Business Process
PDF
Overcoming the challenges of financial decisions with DMN
Real World BPM
The Evolving Business Process Technology Landscape
A Practical Guide To Implementing Smart Process Applications
Intelligent Capture and Digital Transformation
Thinking Beyond Traditional BPM
ABBYY Technology Summit keynote
An Outlook To The Future Of ECM Enabled Business Process
Overcoming the challenges of financial decisions with DMN

What's hot (20)

PDF
Aligning Intelligent Automation with Incentives and Business Outcomes with ...
PPTX
Adapting to case management
PDF
BA and Beyond 19 - Jan Vanthienen - Decision and process modeling
PDF
Adaptive Case Management, Thomas Hildebrandt, IT-University Copenhagen
PPTX
Adaptive Case Management: Taming Unstructured Process Work for Today’s Knowle...
PDF
ASAS 2014 - Klasien Postma
PPSX
MG2_BIM-TheArchitectsPerspective
PDF
Building a bullet proof business case
PDF
Gamification workshop Thomas Hildebrandt
PPTX
The Changing Nature of Work
PDF
enterprise_architecture_as_a_tool_of_digital_state_transformation_-_m._bukows...
PPT
Cw 3 15 09 Std Pitch
PDF
Backfile Conversion: Best Practices and Considerations
PDF
We Need To Talk About IT Architecture
PDF
BPM - better without the waterfall
PDF
Construction document management 2017-white paper
PPTX
Assess and Optimize BI Operations - IT
PDF
Enterprise Architecture - An Introduction
PDF
Legality of Electronic Signatures -- CLE Webinar 7.12.16
PDF
The Case for Business Modeling
Aligning Intelligent Automation with Incentives and Business Outcomes with ...
Adapting to case management
BA and Beyond 19 - Jan Vanthienen - Decision and process modeling
Adaptive Case Management, Thomas Hildebrandt, IT-University Copenhagen
Adaptive Case Management: Taming Unstructured Process Work for Today’s Knowle...
ASAS 2014 - Klasien Postma
MG2_BIM-TheArchitectsPerspective
Building a bullet proof business case
Gamification workshop Thomas Hildebrandt
The Changing Nature of Work
enterprise_architecture_as_a_tool_of_digital_state_transformation_-_m._bukows...
Cw 3 15 09 Std Pitch
Backfile Conversion: Best Practices and Considerations
We Need To Talk About IT Architecture
BPM - better without the waterfall
Construction document management 2017-white paper
Assess and Optimize BI Operations - IT
Enterprise Architecture - An Introduction
Legality of Electronic Signatures -- CLE Webinar 7.12.16
The Case for Business Modeling
Ad

Similar to Case Management: Where Rules Meet Process And Content (20)

PDF
Designing Process-Based Applications
PDF
Changing Incentives for Knowledge Workers in the Social Enterprise
PPTX
Supporting Knowledge Workers With Adaptive Case Management
PDF
Standing Up A Holistic And World Class Information Governance Program
PDF
Introduction to Agile Project Management
PPT
Dynamic Case Management
PDF
A Perfect Combination: Case Management and Low Code
DOCX
1Introduction To Business Process Design2Overvie.docx
PPTX
Process Mining and AI for Continuous Process Improvement
PPT
Data Governance challenges in a major Energy Company
PPTX
Build it…will they come by Shawn Trainer
PDF
Implementing the Data Maturity Model (DMM)
PDF
Rethinking Data Management - Data Sharing in Business Ecosystem
PPTX
Applicability of CMMI for Small to Medium Enterprises
PPTX
Lak2018: Scaling Nationally: Seven Lesson Learned
PDF
Data Ed: Best Practices with the DMM
PDF
Data-Ed Webinar: Best Practices with the DMM
PDF
From Reactive to Predictive Process Management
PPTX
Primed-AP Methodology
PPT
Ilta 2005 - Evaluating Managed Services - Benchmarks and Case Studies by Dave...
Designing Process-Based Applications
Changing Incentives for Knowledge Workers in the Social Enterprise
Supporting Knowledge Workers With Adaptive Case Management
Standing Up A Holistic And World Class Information Governance Program
Introduction to Agile Project Management
Dynamic Case Management
A Perfect Combination: Case Management and Low Code
1Introduction To Business Process Design2Overvie.docx
Process Mining and AI for Continuous Process Improvement
Data Governance challenges in a major Energy Company
Build it…will they come by Shawn Trainer
Implementing the Data Maturity Model (DMM)
Rethinking Data Management - Data Sharing in Business Ecosystem
Applicability of CMMI for Small to Medium Enterprises
Lak2018: Scaling Nationally: Seven Lesson Learned
Data Ed: Best Practices with the DMM
Data-Ed Webinar: Best Practices with the DMM
From Reactive to Predictive Process Management
Primed-AP Methodology
Ilta 2005 - Evaluating Managed Services - Benchmarks and Case Studies by Dave...
Ad

More from Sandy Kemsley (20)

PDF
BPM and Application Development white paper
PPTX
Maximizing Success in Automation Projects
PPTX
Process Automation for Business Survival
PDF
Intelligent Banking Processes
PPTX
Best of breed: creating your own business automation platform with a microser...
PPTX
BPM as the Keystone of Business Automation Platforms
PPTX
Best of Breed: Rolling Your Own Digital Automation Platform Using BPMS In A M...
PPT
Review of the St. Andrew's community market in 2009
PDF
Customer Journey Mapping
PDF
Digital Business Trends
PDF
Smarter Mobile Apps
PDF
Application Development with Microservices and Widgets
PDF
The Future of Work
PDF
Onboarding and BPM
PDF
Knowledge Work Incentives
PDF
BPM in Healthcare
PDF
Transforming To A Customer-Focused Business
PDF
Developer-Friendly BPM
PDF
Brasilia - Tecnologias Emergentes de BPM: Processos mais Inteligentes
PDF
Brasilia - BPM Social: Novas formas de se trabalhar
BPM and Application Development white paper
Maximizing Success in Automation Projects
Process Automation for Business Survival
Intelligent Banking Processes
Best of breed: creating your own business automation platform with a microser...
BPM as the Keystone of Business Automation Platforms
Best of Breed: Rolling Your Own Digital Automation Platform Using BPMS In A M...
Review of the St. Andrew's community market in 2009
Customer Journey Mapping
Digital Business Trends
Smarter Mobile Apps
Application Development with Microservices and Widgets
The Future of Work
Onboarding and BPM
Knowledge Work Incentives
BPM in Healthcare
Transforming To A Customer-Focused Business
Developer-Friendly BPM
Brasilia - Tecnologias Emergentes de BPM: Processos mais Inteligentes
Brasilia - BPM Social: Novas formas de se trabalhar

Recently uploaded (20)

DOCX
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement
PDF
Unit 1 Cost Accounting - Cost sheet
PDF
Nidhal Samdaie CV - International Business Consultant
PPT
Data mining for business intelligence ch04 sharda
PDF
COST SHEET- Tender and Quotation unit 2.pdf
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
PDF
A Brief Introduction About Julia Allison
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
PPTX
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
DOCX
Euro SEO Services 1st 3 General Updates.docx
PDF
20250805_A. Stotz All Weather Strategy - Performance review July 2025.pdf
PDF
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
PDF
How to Get Funding for Your Trucking Business
PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
PDF
IFRS Notes in your pocket for study all the time
PDF
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
PDF
Laughter Yoga Basic Learning Workshop Manual
DOCX
Business Management - unit 1 and 2
PDF
MSPs in 10 Words - Created by US MSP Network
PDF
Training And Development of Employee .pdf
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement
Unit 1 Cost Accounting - Cost sheet
Nidhal Samdaie CV - International Business Consultant
Data mining for business intelligence ch04 sharda
COST SHEET- Tender and Quotation unit 2.pdf
New Microsoft PowerPoint Presentation - Copy.pptx
A Brief Introduction About Julia Allison
Belch_12e_PPT_Ch18_Accessible_university.pptx
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
Euro SEO Services 1st 3 General Updates.docx
20250805_A. Stotz All Weather Strategy - Performance review July 2025.pdf
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
How to Get Funding for Your Trucking Business
Power and position in leadershipDOC-20250808-WA0011..pdf
IFRS Notes in your pocket for study all the time
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
Laughter Yoga Basic Learning Workshop Manual
Business Management - unit 1 and 2
MSPs in 10 Words - Created by US MSP Network
Training And Development of Employee .pdf

Case Management: Where Rules Meet Process And Content

  • 1. Case Management: Where Rules Meet Process And Content Building Business Capability Las Vegas 2013 Sandy Kemsley l www.column2.com l @skemsley
  • 2. Agenda l How we work, and the systems that support it l A closer look at case management l l l l l l Content Checklists Process Rules Events Benefits of case management Copyright Kemsley Design Ltd., 2013 2
  • 3. How We Work The Systems We Use To Work Copyright Kemsley Design Ltd., 2013 3
  • 4. How We Work: Taylor vs. Drucker l l Scientific management Standardize processes to increase efficiency l l Management by objectives Participants choose actions to meet goals
  • 5. Routine vs. Knowledge Work Routine Work l Efficiency l Accuracy l Process improvement Automation l “Classic” BPM l Knowledge Work l Flexibility l Assist human knowledge work l Collect artifacts l Adaptive Case Management (ACM) Copyright Kemsley Design Ltd., 2012 5
  • 6. A Range Of Process Repeatability Structured • e.g., automated regulatory process • Pre-defined participants Structured with ad hoc exceptions • e.g., financial backoffice transactions • Select from predefined participants Unstructured with pre-defined fragments • e.g., insurance claims • Select pre-defined or new participants Copyright Kemsley Design Ltd., 2012 Unstructured • e.g., investigations • Collaboration on demand or selfselected participation 6
  • 7. Broader Spectrum of Predictability Copyright Kemsley Design Ltd., 2013 7 Source: Keith Swenson, Fujitsu, www.social-biz.org
  • 8. Competing/Complementary Product Classes l BPM l Simple workflow l ECM l Capture l Correspondence management l Case management (PCM, ACM) l OEM BPM/ECM solutions l Ad hoc task management Copyright Kemsley Design Ltd., 2013 8
  • 9. A Range Of Usage Scenarios l Process orchestration l l l Complex knowledge work l l l Transaction-centric Predefined processes Content/information-centric Predefined tasks, selected by worker Simple task/process management l l Goal-centric Checklist created/assigned by worker Copyright Kemsley Design Ltd., 2013 9
  • 10. Adjacent/Overlay Technologies l Analytics l l l l Prediction for problem avoidance Simulation for recommendations Mining for discovery Rules l l In-line calls for decisioning Declarative for triggering actions Copyright Kemsley Design Ltd., 2013 10
  • 11. A Closer Look At Case Management Systems Copyright Kemsley Design Ltd., 2013 11
  • 12. [Adaptive] Case Management l Dynamically configurable to meet worker’s needs l Supports rather than controls l Case folder as central permanent artifact l Reliance on rules and content as well as process l Collaboration on demand Copyright Kemsley Design Ltd., 2013 12
  • 13. BPM Versus ACM BPM Repeatability Highly repeatable Focus Transactions Goal Efficiency: replace human steps where possible Example Straight through processing of financial transactions ACM Unpredictable Knowledge Problem resolution: assist and support case worker Managing chronic patient care
  • 14. Knowledge Worker Challenges Without ACM l Rigid processes in existing systems l l l Insufficient context for decision-making l l l Manual work-arounds and collaboration Process/task-centric Time wasted looking for relevant information Manual orchestration of multiple applications Inconsistent application of policies/rules l Training time increases with rule complexity Copyright Kemsley Design Ltd., 2012 14
  • 15. What Makes A Case? Events Content Checklists Processes Rules Copyright Kemsley Design Ltd., 2013 15
  • 16. What’s In An ACM System? l A combination of process, content, rules, events, collaboration, analytics... l Persistent case folder l Pre-defined checklists for common tasks l Guidance/guardrails via declarative rules l Personalization for worker preferences l Prediction and what-if scenarios Copyright Kemsley Design Ltd., 2012 16
  • 17. Case Management Use Cases Copyright Kemsley Design Ltd., 2013 17
  • 18. The Importance Of Process: Loan Exception Handling l Predefined process for loan transaction l Exceptions due to missing documentation l l l Collaboration between front/back office to gather documents from customer Override standard documentation requirements Case management benefits: l l Exceptions remain “in the system” Emergent behavior patterns detected for future process improvement Copyright Kemsley Design Ltd., 2012 18
  • 19. The Importance of Content: Customer Call Center l Knowledge work within context of customer information l Hand-off of responsibility common l Case management benefits: l l l Less hand-offs since earlier workers may solve problem within context Full customer history travels with case Other customer events can impact case in flight Copyright Kemsley Design Ltd., 2012 19
  • 20. The Importance of Rules: Insurance Claims Handling l Knowledge work in context of claim documents l Claim manager retains responsibility but may delegate tasks l Case management benefits: l l Faster claim resolution due to information context Improved compliance due to policy/rules enforcement Copyright Kemsley Design Ltd., 2012 20
  • 21. Benefits Of Case Management Copyright Kemsley Design Ltd., 2013 21
  • 22. Benefits Of Case Management l Management control/visibility into work in progress l Informational context improves knowledge worker decision-making and productivity l Task reassignment allows delegation l Compliance and policies enforced l Audit trail tracks participants and actions
  • 23. Related Benefits l Realtime business event monitoring l Predictive analytics and recommendations l Mining for emergent processes Copyright Kemsley Design Ltd., 2012 23
  • 24. Slides at www.slideshare.net/skemsley Sandy Kemsley Kemsley Design Ltd. email: sandy@kemsleydesign.com blog: www.column2.com twitter: @skemsley Copyright Kemsley Design Ltd., 2013 24