Gaming marketing automation and multiplayer game development
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The document provides an overview of the Shephertz App42 platform, focusing on current gaming trends and use cases in user acquisition, engagement, retention, and conversion. It highlights the platform's capabilities in predictive marketing, real-time analytics, and marketing automation across various channels. Additionally, it details the features designed to enhance user engagement and optimize marketing strategies through data-driven insights.
Gaming marketing automation and multiplayer game development
- 1. Omni-Channel Development & Marketing Automation Platform
- 3. Current Trends in Gaming
- 4. The Gaming Devices Breakdown Source: https://fbinsights.files.wordpress.com/2016/07/facebookiq_gaming_infographic_final.pdf
- 8. Use Cases in Gaming
- 9. User Acquisition • Allow users to invite friends from their phonebook for better competition • Social connect to add friends and share leaderboards across social media platforms • Allow hints, in-app items and other help in exchange of new users with in-app referrals • Get inspired from the topmost segment of your users and target similar people on Facebook
- 10. Engagement • Inspire the gamers to play more, win more and always stay on top in social leaderboards • Reward the players with incentives, tokens, or extra lives on completing any gaming event • Get them to compete with their friends by inviting them from social media platforms • Enable social sharing of all the moments, achievements or on completing any major event • Implement real-time in-app chat for superior engagement
- 11. Retention • Never lose the interest of your users by launching campaigns on all channels including push, email and in-app messages • Target the users who have uninstalled the game on Facebook with attractive offers to bring them back • Predict the propensity of the users to uninstall the game and send personalized notifications to re-engage them
- 12. Conversion • A/B test push notifications to experiment and track which variant drives better open rates • Grow your revenue with quick and easy implementation of in-app purchases • Diminish cart abandonments by sending right message at the right time to ensure consistent purchases
- 13. Predictive Marketing • Forecast the propensity of uninstalls and bring these users back with targeted campaigns • Gain insights on the levels/screens your users will get stuck and push relevant info to them • Taking behavioral attributes into account optimize and enhance games to drive better conversions and in-app purchases
- 15. Why ShepHertz - One Stop solution - Omni-channel Platform – Supports 18 Native Platforms - Big Data - Leverage Real time data generated by New age devices as well offline - Time To Market - Launch use cases in hours than in weeks - End-to-End Solution - Single provider which offers you all the services with committed SLAs and transparent/predictable pricing - API driven so existing investments does not get wasted. - Dependency of CMOs, Marketing & Product Heads on Tech is removed - Expose protected resources as APIs – To Partner Apps and systems - Deployment Model – Public, Dedicated, Hybrid & OnPremise
- 17. Continual Transformation Environment to build Omni-Channel Apps Backend API Services Gamification Automation & Actionable BigData Integrate with other Apps by Exposing APIs Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs App Behavior Legacy AppsReal Time Offline Big Data Transactional External AppsUnstructured
- 18. App42 Cloud API - Services
- 19. Actionable BigData- Everything you need to grow your App
- 20. Verticals
- 21. Server Locations
- 22. ShepHertz App42 Platform Deep Dive
- 23. IoT Apps Enterprise Apps (External + Internal) Omni-Channel Wearables 800+ APIs 30+ Cloud Services Actionable BigData Realtime Messaging System API Management App42 Cloud Ecosystem IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid Enterprise OnPremise
- 24. Acquisition Gamification Virality Campaigns – In-App Referrals Social Posting Engagement Rewards Achievements, Gifting, Social Leaderboards Push campaigns with A/B Testing, Geo Targeting, Geo- Fencing In-App Recommendation & Messaging Retention App Remarketing on Facebook Email Campaigns Push notifications to users about to churn(predictions) Conversion Funnel management & segmentation Trigger based action e.g drop off points Push Notifications to users about to convert(Predictions) Diagnostic Info Analyse Act Monitor Real-time Actionable Analytics
- 25. Define • Events • Properties • Segments • Campaigns • Model • Offline Analyze • App Data • Behavior • Flow • Funnel • Cohorts • Effectiveness Target • Mobile & Web Push • InApp • Social • Email • Survey • Web Push Predict • Classification • Linear • Anomaly • Clustering (Recommendation) App42 Actionable Analytics
- 26. •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop- ups to Segmented Users •Facebook Remarketing •Strategize Push and In-App Campaigns Segmenting and Targeting •Track App Retention Metrics with User Cohorts •Run User-Retention Campaigns and check success/failureCohort Analysis •Real-time Session Tracking and Targeted Action •Identify Drop-off Points •User Session Time on various Page Views Session Tracking •Forecast your users’ next moves and find out the propensity of churn and conversions •Influence their next moves with personalized Push and Email campaigns Prediction Analysis e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds” App Engagement and Retention
- 27. Advanced Segmentation based on Multiple Events and User Properties e.g. - “Users of Age 25 from New Jersey who started the App today but did not make a purchase” Behavioural Segmentation
- 28. Event Based Achievements Events Reads multiple books Bookworm Owns many books Bibliophile Lends multiple books Librarian • Create achievements based on certain events to increase user recognition and easy engagement • Assign badges as soon as users do those events • Get to be creative in the badge design and names
- 29. ENTRY POINT EXIT POINT DROP-OFF POINTS Engaging the user during these in- session drop off points based on real-time analytics (Enhancing in- app Personalization) Engaging the user at the entry point (can be based on past session) Engaging the user at the exit point based on his current session activity Send information on DEALS Send information on OFFERS Send RECOMMENDATIONS APP SESSION Session Event Tracking
- 30. Type of Campaign Target Audience Date Range to run Campaign Campaign Trigger (Event) Message/Push Layout Frequency of Occurrence CTAs Action Paths Another Event A/B Test Custom Code URL To run chain campaigns Run Ad Campaigns Set Real time In-App triggers to boost Conversion Run Retention Campaigns Schedule highly targeted Push Notifications Run Chain Campaigns to progressively bring Users down the Sales Funnel Campaigns
- 31. Dashboard • Comprehensive Dashboard • Customizable • Daily Metrics Mails • Deep dive based on interest
- 32. Omni-Channel Dashboard • Real-time App Installs • Current Active Users • Average Session Time • Total current events
- 33. Web Push Notifications Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or block is that you can enable them to choose the channels they would like to subscribe to instead of opting for all the notifications. User Segmentation: In addition to enabling the users to choose channels, you can also segment them according to their demographics, behavior, activities, device type, etc. This further enhances your targeting and increases the conversion of your push messages up to 75%. Push Automation: It is difficult to send out web push manually every time your user does any desired event. With the ability of marketing automation tools, you can create events that you consider are important and you may go ahead and create campaigns based on those events.
- 34. Unified Notifications • Target customers based on User Behavior, Events & Properties, Offline Data • Rich Notifications • Classification of users – Predictive • Schedule • Campaign Based • Personalized • A/B Test • Geo Target/ Geo Fencing • Configure Badge & Sound
- 35. Push Campaign for Geo Targeting Interactive map for selecting the users in a particular location Select Country, State, City to send targeted push Getting Geo location of various users and then segmenting them to send targeted Push messages Campaigns can be built for automated targeting to the users on the specific geo locations Push Geo-Targeting Campaign Management
- 36. Push Geo-Fencing Campaign Management Push Campaign for Geo Fencing Interactive map to select the multiple Geo Fences A fence can be as small as 50 meters (Close to SBI Banks or ATMs) Users can be targeted based on following cases • Entering the fenced area • Exiting the fenced area • Dwelling inside the fenced area
- 37. Define – Multi-level Segmentation
- 38. Insights – Active Users (DAU, WAU, MAU) Set Goals – Get trigger mail
- 39. Insights - Funnel Analysis Create user flows - track drop off points & Target Get accurate analysis of the screens where users mostly lose interest Create specific campaigns to target them to move them further into the funnel for increased conversions
- 40. Insights - Cohort Analytics & Retention Marketing Track returning users with smart cohort analytics Analyze the days having majority of non-returning users Monitor the activities accordingly Plan personalized campaigns to bring them before they churn
- 41. Insights – Avg. Session
- 42. Insights – Installs & Un-Installs
- 43. Campaign – Push, InApp, Survey, Social Post, Email, Virality, Lead Generation
- 44. Campaign - Push Event based rich push notifications (include HTML, images, sound and badges, videos) Geo-target people with location based push notifications Create unlimited geo-fences across the world and run campaigns on people entering, exiting or dwelling for sometime in the fence Run experiments on your push notifications with A/B/n testing to try out different copies, CTAs and graphics to see which one works best
- 45. In-app referrals Implement growth hack in-app referral campaigns without any coding effort Choose among multiple sharing platforms Target users based on different segments to boost user acquisition
- 47. Effectiveness – Compare Campaigns
- 48. Predict Analyze Target • Define your Churn/Convert condition • Get the user’s likelihood of Churn or Convert • Know the reason of Churn or Conversion by looking at similar customer’s related activities • Know the type of customers who are churning or converting by looking at similar customer’s attributes • Target the segments by taking appropriate actions • Send Push notifications, In-App Campaign or take other actions to reduce churn or increase conversion Features • Increase Conversion, reduce Churn • Define your Churn/Convert condition • Bucket your customers into High, Medium or Low likelihood of Churn/Conversion • Know your bucketed customer’s related activities • Know your bucketed customer’s related user attributes • Take preventive action on bucketed segments to reduce churn or increase conversion • Identify Problem Areas • Retain customer loyalty Supports Classification, Regression, Anomaly Detection, Clustering Predictive Analytics
- 50. User interacts with your app/web Added to custom list based on in- app actions User leaves Sees Remarketing ad on Facebook offering benefits and suggestions Banner prompts that user to return to your app/web Completes the activities or takes further actions Remarketing - Facebook
- 51. Remarketing
- 52. Thank You