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Gap Analysis
 TutorVista, a Bangalore-based company
that started U.S. services in 2006,
customers pay $100 a month for
unlimited hours of electronic tutoring on
a variety of subjects, ranging from
physics to history.
 Provides tutoring and test preparation in
the United States and United Kingdom
with the Indian Tutors.
1. English
2. Math
3. Geometry
4. Algebra
5. Number
Theory
6. Discrete
Mathematics
7. Boolean
Algebra
1. Trigonometry
2. Statistics and
Probability
3. Calculus
4. Physics
5. Statistics
6. Biology
7. Chemistry
 Work from the comfort of your home
 Flexible work hours to suit your schedule
 Work full-time or part-time
 Earn an attractive salary
 Get certified as an online tutor for free
 TutorVista is the perfect
solution for the following
problem.
› Declining test scores
› A shortage of
teachers
› Lack of affordable
supplementary
education
› Test preparation.
 TutorVista’s Live One-on-
One Homework Help
 Science simulations
 Videos
 Animations
Technology
TutorVista
Private
tutoring
Learning
center
Other online
tutors
Convenient tutoring at home YES Sometimes - YES
Personalized one-on-one
instruction
YES YES - Sometimes
Unlimited tutoring YES - - -
Tutoring available 24x7 YES - - -
Free ongoing assessments YES Sometimes - Sometimes
Price based on 2 hour-long
sessions a week (K-12)
$75-
150/month
$240-
600/month
$320-
400/month
$160-400/month
Price based on 4 hour-long
sessions a week (K-12)
$100-
150/month
$480-
1200/month
$640-
800/month
$320-800/month
Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
External
Communication to
customers
Gap 4
Customers
Marketers
Customer Gap
 Customer Gap
› The difference between customer
expectation and perceptions – the service
quality gap
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Customers
Marketers
Customer Gap
 The Difference between what customers
expected and what management
perceived about the customers
expectations.
Management
Perception of customers
perception
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Customers
Marketers
Customer Gap
Work from
home
Flexible timings
Effective Salary
$300 to $400 per
month
Full Time – Part
time
One to one
homework
help
Reasonable cost
$100 per month
After the
school timings
Exception of the customers
Improvement
in scores
 The Difference between management
perception of consumers expectation
and translation of those perceptions into
service quality and designs.
Management
Perception of customers
perception
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Customers
Marketers
Customer Gap
Translational of perception
into service quality
specification
Gap 2
Gap Analysis
Gap Analysis
Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
Customers
Marketers
Customer Gap
Gap Analysis
Gap Analysis
Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
External
Communication to
customers
Gap 4
Customers
Marketers
Customer Gap
 Physical Evidence
› Scores of the Students
Thank you
Deepa Chandrasekar

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Gap Analysis

  • 2.  TutorVista, a Bangalore-based company that started U.S. services in 2006, customers pay $100 a month for unlimited hours of electronic tutoring on a variety of subjects, ranging from physics to history.  Provides tutoring and test preparation in the United States and United Kingdom with the Indian Tutors.
  • 3. 1. English 2. Math 3. Geometry 4. Algebra 5. Number Theory 6. Discrete Mathematics 7. Boolean Algebra 1. Trigonometry 2. Statistics and Probability 3. Calculus 4. Physics 5. Statistics 6. Biology 7. Chemistry
  • 4.  Work from the comfort of your home  Flexible work hours to suit your schedule  Work full-time or part-time  Earn an attractive salary  Get certified as an online tutor for free
  • 5.  TutorVista is the perfect solution for the following problem. › Declining test scores › A shortage of teachers › Lack of affordable supplementary education › Test preparation.  TutorVista’s Live One-on- One Homework Help
  • 6.  Science simulations  Videos  Animations Technology
  • 7. TutorVista Private tutoring Learning center Other online tutors Convenient tutoring at home YES Sometimes - YES Personalized one-on-one instruction YES YES - Sometimes Unlimited tutoring YES - - - Tutoring available 24x7 YES - - - Free ongoing assessments YES Sometimes - Sometimes Price based on 2 hour-long sessions a week (K-12) $75- 150/month $240- 600/month $320- 400/month $160-400/month Price based on 4 hour-long sessions a week (K-12) $100- 150/month $480- 1200/month $640- 800/month $320-800/month
  • 8. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 External Communication to customers Gap 4 Customers Marketers Customer Gap
  • 9.  Customer Gap › The difference between customer expectation and perceptions – the service quality gap Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Customers Marketers Customer Gap
  • 10.  The Difference between what customers expected and what management perceived about the customers expectations.
  • 11. Management Perception of customers perception Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Customers Marketers Customer Gap
  • 12. Work from home Flexible timings Effective Salary $300 to $400 per month Full Time – Part time One to one homework help Reasonable cost $100 per month After the school timings Exception of the customers Improvement in scores
  • 13.  The Difference between management perception of consumers expectation and translation of those perceptions into service quality and designs.
  • 14. Management Perception of customers perception Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Customers Marketers Customer Gap Translational of perception into service quality specification Gap 2
  • 17. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 Customers Marketers Customer Gap
  • 20. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 External Communication to customers Gap 4 Customers Marketers Customer Gap
  • 21.  Physical Evidence › Scores of the Students