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![Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.](https://image.slidesharecdn.com/garyjmostportfolio-101006173311-phpapp01/85/Gary-J-Most-Portfolio-2-320.jpg)
![Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.](https://image.slidesharecdn.com/garyjmostportfolio-101006173311-phpapp01/85/Gary-J-Most-Portfolio-24-320.jpg)
Gary J Most Portfolio
- 1. Experience [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1
- 2. Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.
- 3. Experience Summary: Marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution selling across multiple channels and industries. Viewed as a dynamic results driven professional who has a passion for strategic thinking.
- 4. Professional Experience Strategy Scope/Research Concept Development Strategic Partners Color Comps Photo/Illustrations Production Art Mechanical Art Printing Fulfillment
- 6. Objective: Manage the development and execution of strategic marketing plans across enterprise wide program initiatives including web refresh, sales materials / “tool kits” and internal messaging.
- 9. Maritz Sales Conference 2010
- 12. Objective: Develop a six, twelve & eighteen month planning calendars for all supported brands. Calendars highlighted program windows & identified opportunities. Each window included a 300 day development timeline.
- 14. Objective: Work with “C” level executives, brand team and research partner to gather insights used to develop a brand pyramid, USP and re-launch the brand.
- 15. Category Insights Whiskey is a man’s drink Category stratified by ‘ sip’ and ‘slam’ Serious Man’s Club, dominated by heritage and roots Equities/Opportunities Own “Smooth” Own the experience of drinking whiskey with your crew Personality Masculine, Approachable Genuine, Fun loving Values Honesty, Loyalty, Unity Benefits Attributes Physical/functional properties Born smooth: Blended at Birth distillation process Secondary Support: Rocky Mountain water Emotional/social properties Accessible Balanced taste makes it easy to share Rational Benefits Balanced smooth taste that’s easy to enjoy Clean finish Emotional Catalyst to good stories and good times with the guys Focus of Sale Smooth taste, great stories Promise A genuinely good drinking whiskey Essence The house whiskey of adult Treefort 2.0 Bachelors & Wannabe Bachelors (Guys 21-28): Time with guys is a haven—where they hit “pause” on adult obligations Black Velvet
- 18. Objective: Work with brand and creative teams to develop a custom overlay to the “Labels For Education” program specifically for Campbell’s customer (Kroger) and their seven banners. Self contained program kits targeted over 2,100 school coordinators and were designed for easy activation.
- 22. Objective: Work with Frito Lay’s Plano brand team and Bentonville reps to elevate the company’s status as a value-added partner through the development and submission of thematic concepts spanning multiple activation opportunities (partnerships, retail-tainment, out-of-category, program windows, etc).
- 24. Gary J. Most Portfolio & Experience Overview [email_address] ~ www.linkedin.com/in/garymost ~ www.youtube.com/gmostuploads1 Summary: A marketing professional with proven ability in creation, development and implementation of client/brand initiatives with a focus on service driven performance. Recognized as effective and efficient leader in planning, optimization of resources and solution development. Viewed as a dynamic, results driven professional who has a passion for thorough & efficient project management, strategic thinking and maximizing budgets.