![#GAUC2013Google Analytics User Conference 2013
Business Transformation?
“[The] majority of
companies fail to collect
comprehensive data
even when it is deemed
relevant to their
business.”
- Nesta Study 2012
“Digital Universe Study
finds that less than 1%
of the world’s data is
analyzed…”
-www.guardian.co.uk
2012](https://image.slidesharecdn.com/gauc2013-datadriven-130626054221-phpapp02/85/Becoming-Data-Driven-6-320.jpg)
Becoming Data Driven
- 1. Becoming Data Driven #GAUC2013Google Analytics User Conference 2013 Timo Josten Managing Partner & Co-Founder Sparkline Analytics @strudelmeister / timo@sparklineanalytics.com
- 2. #GAUC2013Google Analytics User Conference 2013 Measure. Everything. Data Driven Decision Maker
- 3. #GAUC2013Google Analytics User Conference 2013 Digital Information Created 2013 Internet users worldwide 2013 2.7 B Mobile subscribers 2013 6.8 B 2020 53 zettabytes 2020 5 B 2020 10 B >2,700 exabytes
- 4. #GAUC2013Google Analytics User Conference 2013 “Between the dawn of civilization and 2003, we only created five exabytes of information Now we’re creating that amount every two days.” -Hal Varian, Chief Economist, Google
- 5. #GAUC2013Google Analytics User Conference 2013 +$20 Billion through Mobile in 1013 Candy Crush has 66m daily actives eBook sales almost DOUBLED in 2012 PSY heads to almost 2 Billion views Consumer Transformation
- 6. #GAUC2013Google Analytics User Conference 2013 Business Transformation? “[The] majority of companies fail to collect comprehensive data even when it is deemed relevant to their business.” - Nesta Study 2012 “Digital Universe Study finds that less than 1% of the world’s data is analyzed…” -www.guardian.co.uk 2012
- 7. #GAUC2013Google Analytics User Conference 2013 NESTA & Digital Universe Study For Full NESTA Study CLICK HERE For Digital Universe Article CLICK HERE
- 8. #GAUC2013Google Analytics User Conference 2013 Can you help me?
- 9. #GAUC2013Google Analytics User Conference 2013 Media Button
- 10. #GAUC2013Google Analytics User Conference 2013 Button: 1. Sign Up 2. Learn More 3. Join Us Now 4. Sign Up Now Media: 1. Get Involved Image 2. Family Image 3. Change Image 4. Barack’s Video 5. Springfield Video 6. Sam’s Video 24 combinations tested….
- 11. #GAUC2013Google Analytics User Conference 2013 Experimentation Results
- 12. #GAUC2013Google Analytics User Conference 2013 $500m raised online
- 13. #GAUC2013Google Analytics User Conference 2013 No one tests the depth of a river with both feet. - African Proverb Data Driven Decision Maker
- 14. #GAUC2013Google Analytics User Conference 2013 my.barackobama.com/page/s/analysts-job-application
- 15. #GAUC2013Google Analytics User Conference 2013 Who You Gonna Call?
- 16. #GAUC2013Google Analytics User Conference 2013 www.google.com/analytics
- 17. #GAUC2013Google Analytics User Conference 2013 Free ● Start an account ● Extensive help documentation available online ● Generally navigating and understanding the interface ● Installing Analytics for a simple site structure or basic analysis Easy ● Keeping in-house resources for Analytics on staff ● Uncertainty that your data is accurate ● Complex, custom installations or integrations with your internal tools ● Spending time to learn and perform impact driven analysis Costly Difficult
- 18. #GAUC2013Google Analytics User Conference 2013 Importance of Certification #GAUC2013Google Analytics User Conference 2013 Certification is not necessary to work with Analytics It provides assurance to clients that the company ● Has been exhaustively vetted by Google ○ Partner go through an extensive application & interview process ● Has met basic business guidelines ○ Legal incorporation, indemnity insurance, and a customer support system ● Is receiving constant status updates on the product ○ New features and known issues with the product
- 19. #GAUC2013Google Analytics User Conference 2013 ● Access ○ Beta features, known technical issues, bug reporting & updates, feature requests ● Insight ○ Product roadmap & development ● Support ○ Dedicated support for GA Partners, collaborative support from the GA Partner community ● Training ○ New feature trainings, annual GA Partner summit Importance of Certification
- 20. #GAUC2013Google Analytics User Conference 2013 “More than half of respondents report that organizational silos and analytics skills shortages hinder the use of data for decision making.” Cap Gemini Survey 2012: For Full Cap Gemini Survey CLICK HERE
- 21. #GAUC2013Google Analytics User Conference 2013 Simplicity & Focus Audit Your Analytics Skill & Ability – SET TARGETS1 Audit Your Team/Company’s Analytics Skill & Ability to Execute on insights – SET TARGETS2 Invest Strategically: Ask for help, work with a GA Certified Partner – KICK START CHANGE3 Develop a Company/Department priority list – TECHNICAL & BUSINESS DRIVERS4 Identify, Diagnose, Test & Implement – ITERATE!5
- 22. #GAUC2013Google Analytics User Conference 2013 Thank you! Timo Josten @strudelmeister timo@sparklineanalytics.com