GeneralAssemblySF
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This document discusses three principles of typography: 1. Typography gives text personality and serves as a link between writer and reader. Different typefaces convey different tones. 2. When choosing fonts, less is more. Do not use multiple fonts, sizes, weights, or styles at once. 3. Prioritize readability, functionality, and design when choosing type. Gain expertise through practice like learning to draw.
GeneralAssemblySF
- 1. WELCOME!
- 17. QUESTION
- 18. SOME DEFINITIONS l visible form of language l “idealized writing” l standardizedA wide audience l durableA spread of info l equal parts art + craft
- 19. WHAT DOES TYPOGRAPHY DO? Big letters shout. Small letters whisper. Serifs faces articulate. Grunge fonts mumble and slur. Scripts sing. Sans serifs speak in clear tones.
- 21. THERE IS MEANING INHERENT IN TYPOGRAPHIC FORM. Type gives text a voice, a personality, a “face.” Type is like an actor cast in a role. Type is the link between a writer and a reader.
- 22. GOOD
- 23. PRINCIPLE NO. 2
- 24. A.K.A. Font = 1 face, 1 size, 1 weight; all the metal type in a drawer of the typecase.
- 25. TECHNIQUE If it’s larger, it’s not bolder. If it’s bolder, it’s not larger. If it’s in a color or all caps, it’s not in a different face or size or weight.
- 27. LISETTE MODEL (It has become easier to do it poorly.)
- 28. PRINCIPLE NO. 3
- 32. DELIGHT / DESIGN
- 34. CHARLES EAMES
- 39. PIG BRISTLES WIDOW RIVERS
- 46. TWO OPTIONS
- 51. IN THE END
- 53. TYPESETTING TIP
- 58. PRINCIPLE NO. 1
- 59. PRINCIPLE NO. 2
- 60. PRINCIPLE NO. 3