Timeless Principles of Good Design
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The document discusses three principles for evaluating ideas: firmness (functionality), fitness (usability), and delight (aesthetics). It presents various equivalencies for distinguishing good from bad ideas in terms of their reliability, functionality, and appeal. Quotes and references from historical figures underscore the importance of a balanced approach to design and innovation.
Timeless Principles of Good Design
- 1. TYPO SF 2015 CAROLINA DE BARTOLO
- 2. GOOD THINGS COME IN
- 3. GOOD THINGS COME IN
- 4. IF YOU TWEET ABOUT IT
- 6. ACCORDING TO
- 7. WHO IS THIS GUY?
- 11. MARCUS VITRUVIUS POLLIO C. 80BC–15 BC
- 12. TEN BOOKS ON ARCHITECTURE DEDICATED TO AUGUSTUS
- 23. WHY IS THIS OLD
- 26. WHAT THE HECK IS
- 28. IF YOU HAVE TO ASK
- 30. “How can we distinguish good from bad?”—Phaedrus
- 40. PRINCIPLE 1 GOOD IDEA/BAD IDEA
- 42. Do we need it? How much do we need it?
- 44. Just what I need. It’s handy! So useful! We should make that. What a great idea! Wish I’d thought of that!
- 45. Why would I need that? It’s useless! How stupid! Bad idea! Such a waste of time. No one will ever buy that.
- 55. PRINCIPLE 2 MAKES SENSE/NO SENSE
- 57. Does it work? How well does it work?
- 58. Crystal clear! Feels solid. It’s super well-made. It’s easy to use! I get it. It’s very readable. Built to last. This thing works like a dream!
- 59. Piece of sh*t. Huh? This just makes no sense. I don’t even understand how to use it. Seems cheap. I can’t read it. It broke.
- 67. Is it cool? How cool is it?
- 68. It’s to die for. It’s fresh! Better than sex! I don’t know why...but I just want it. I love it! It always makes me smile!
- 69. I don’t like it. It’s in bad taste. Been there, done that. Meh. It’s boring. That’s just not my style.
- 78. “How can we distinguish good from bad?”—Phaedrus
- 95. Fitness Firmness Delight Utilitas Firmitas Venustas Useful Usable Desirable Commodity or Utility Functionality Beauty or Aesthetics Invent Solve Create Business Science + Technology Arts + Humanities Does anyone need it? Does it work? Is it cool? How much do we need it? How well does it work? How cool is it? What? Who? When? How? Why? How? “It’s a bad idea.” “It doesn’t make sense.” “I don’t like it.” People + Public Principles + Practices Passion + Pulchritude Message Legibility Composition Information Hierarchy Proportion or Elegance Entrepreneur Engineer Designer Competitiveness Reliability Originality Innovation Planning Presentation Possibility Coherence Manifestation or Expression Environment Infrastructure Application Need Craft Style Head (idea, vision) Hands (construction) Heart (feeling, intuition) “...changing existing situations “The fewer moving parts “Je ne sais quoi.” —Je ne sais qui into preferred ones.” —Herbert Simon the better.” —Engineering maxim 01 Vitruvius 02 Contemporary 03 Noun 04 Verb 05 Field 06 Yes/No Q 07 Degree Q 08 Wh Q 09 Criticism 10 Concern 11 Typography 12 Subject 13 Profession 14 Strategy 15 Activity 16 Thinking 17 Platform 18 Culture 19 Body 20 Quote
- 98. GOOD THINGS COME IN
- 100. THANK YOU!