Geolocation Marketing
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The document discusses geo-location services, focusing on Foursquare and Yelp, which help businesses attract customers through check-ins. Foursquare incentivizes nearby consumers to check in and promote businesses on social media, while Yelp provides a platform for local reviews and monitoring business reputation. Additionally, Facebook Places allows businesses to reward customers for check-ins, featuring automatic sharing to friends, further enhancing visibility.
Geolocation Marketing
- 2. Foursquare
- 3. Foursquare is about “Collateral Exposure”. Your goal is simple, make an offer to anyone nearby that can be a consumer of your product and reward them simply for checking in. When they check in and if they have Facebook or Twitter connected then that person just broadcasted to their friends YOUR BUSINESS NAME.
- 4. Yelp Things You Should Know About Yelp 1) Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. 2) Yelp had an average of approximately 78 million monthly unique visitors in Q2 2012. 3) Yelpers have written over 30 million local reviews. 4) Yelp has a check in feature but it is not widely used. 5) If you want to monitor what is going on about your place of business Yelp has the reviews!
- 5. Facebook Places Places is similar to Foursquare but is a built in feature of Facebook. Use it to reward customers for checking in to your business. Unlike Foursquare, Facebook automatically pushes your check in to your friends.
- 7. This presentation is available on SlideShare.net/talkingfinger or you can download it to your iPhone by scanning this QR-Code.