Creating and Curating social media content
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The document outlines strategies for effective social media marketing, emphasizing the importance of creating engaging and valuable content that reflects a brand's culture. It recommends a structured posting schedule across various platforms and highlights the need for analytics to measure success and refine strategies. Additionally, it suggests building relationships with other content creators and understanding the unique language and preferences of each social media network.
Creating and Curating social media content
- 1. Social Media Marketing Agency OurFocusIsSocialMedia! OurFocusIsSocialMedia! /TalkingFinger @TalkingFinger
- 2. How to Create, Curate and Implement Social Media CONTENT
- 3. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
- 4. Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Represents Your Culture? Capitalize on Current Events? Wide Variety...
- 5. “What TO Wear” Good Content Should “Dress Up” in a Variety of Clothing!
- 6. Use Keywords that Define YOU
- 8. Re-Tweets and Shares Many times you know which other Facebook Pages, Twitter profiles, Vines, Pinterest Boards, Instagram accounts etc...consistently have good content and valuable posts. They may be in your industry or they may be a complement to your business so your audience will also be interested in their content. Not only are you providing content, but you are building relationships...and one day they will return the favor!
- 9. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
- 10. People do Business with People they Know
- 12. Best Practices For Your Content Strategy For Longevity And Best Chance of Full Exposure, Make Posts About The Same “Topic” In A “Staggered” Fashion. 1. Immediately Post To Facebook 2. Tweet Out Two Hours Later 3. Post To Google+ The Next Day 4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three ...so on...
- 13. Best Practices For Your Content Strategy Also, Be Sure to Speak the Language of the Social Network you are Posting to! Twitter: Succinct, Use Hashtags, Links Facebook: Extrapolate a Bit, Ask Opinion LinkedIn: Be factual, Concise, Thought Leader
- 14. The Calendar
- 15. Immediate Actions Assess Each Quarter Monthly Actions Long Term Initiatives
- 16. Daily and Weekly Actions On Which Network Record Basic Analytics
- 17. ANALYTICS!!! Done monthly across all platforms to define initiatives. This is the cornerstone of success!
- 18. Use Analytics to Redefine Content Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content!
- 19. It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts
- 20. Thank you! Learn More, Ask Questions, Engage! /TalkingFinger @TalkingFinger 203-491-0306