Webinar Slides: Utilizing LinkedIn…the basics, groups, creating a professional profile, getting found in search
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The document outlines the establishment and goals of a social media marketing agency, Talking Finger, created by Erik Granato and Bill DeRosa in 2010. It emphasizes the importance of using social media platforms, particularly LinkedIn, for building professional relationships, optimizing profiles for search, and engaging in relevant groups. Practical tips are provided on creating a professional profile, utilizing keywords effectively, and enhancing visibility through applications and sections.
Webinar Slides: Utilizing LinkedIn…the basics, groups, creating a professional profile, getting found in search
- 1. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency Facebook.com/TalkingFinger 203-491-0306
- 2. It all started with a Facebook post back in March of 2010. Erik quickly responded to Bills post with a concept based on the skills that both of them have that he felt could be joined to create the company Bill was seeking.
- 3. Create a Social Media Marketing Company where Erik and Bills talents can be best used. After nearly 7 months of feasibility studies, education on the inner working of the mediums and training, Talking Finger was born and became an LLC in Early October of 2010 William DeRosa: -20+ years in the trade show industry in Sales and Marketing to Fortune 500 companies. -Early adapter of website development and pay-per-click advertising -Online marketing Erik Granato: -20+ years in Sales and Marketing. -Webmaster/Coder -Graphic Designer -Security Consultant -Direct mail marketer -Print advertising creator
- 4. What Is Your Purpose? -Become A Thought Leader/Authority -Building Professional Relationships -Prospecting -Continuing Education -To Be Found in Search -YOUR Purpose Should Be DEFINED
- 5. -How To Create A Professional Profile -Optimizing For Search On Google And LinkedIn -Using Groups To Build Trust, Prospect, And Become A Thought Leader/Authority - Using Applications And Sections To Enhance Your Profile And Connect Other Social Platforms
- 6. 1. Creating A Professional Profile
- 7. “Professional” Profile Photo No One Trusts A “Blankie” This Is Not Much Better! Fun Personality Acceptable Perfect!
- 9. “Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator Speech SPECIALTIES Are Searchable!
- 10. WAIT Until Completed Websites Should Be Diverse! -Home Page -Facebook Page -G+Page -Blog Mix It Up!
- 11. Great Additions We Will Cover Later
- 13. About Connections... Can You BE Any More Impersonal? Include a PERSONAL Note!
- 15. Do You Deserve A Recommendation? ASK FOR ONE!
- 16. 2. Optimize Your Profile For Search
- 17. Settings--> Account--> Edit Public Profile
- 18. What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google
- 19. Coming Up First Or Near Top: 1. Profile Is Public 2. URL Claimed 3. 100% Completed Profile 4. Activity: Debatable
- 20. 783,961 results If Being Found On LinkedIn For A Specific Keyword Search Is Important 8th position
- 21. Keywords Rule! LinkedIn Search Uses Profile Keywords
- 22. Keyword Stuffing
- 23. How To Find Out Where You Rank On LinkedIn For Terms YOU Want Look For Yourself, Mark What Page You Are On Add More Keywords To Your Profile Search Again And Repeat!
- 24. About Keyword Stuffing If Being Found Is Important, In Heavy Keyword Terms, You May Need To Stuff A Bit PRO CON Overstuffing Looks Get On First Page Unprofessional -YOU Have To Decide Which Is More Important -Ongoing Debate
- 25. 3. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute Information Expands Your Reach Continuing Education Getting to Know You
- 26. Groups To Join -Local! -YOUR Industry -Competing Industries -Industries You Wish To Prospect- DO NOT SPAM, CREATE USEFUL DIALOG START YOUR OWN!
- 27. LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t Work Get Involved, Engage, Network
- 28. Active In Groups Do Not Spam! Add Valuable/Useful Information and LINK if you can Get Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts
- 29. 4. Using Applications And Sections To Enhance Your Profile And Connect Other Social Platforms Excellent Way To Bring People To Your Other Platforms, Customize LinkedIn To Your Needs, Even Let a Little of “YOU” Come Through!
- 30. Let’s Do These
- 31. Add Sections! Sections Help Diversify Your Profile And Customize It For More Specific Uses
- 32. Add Applications! Applications Add More Functionality To Your Profile And Connect Other Social Media
- 33. Favorite App: The Home Feed: All Connections See This
- 34. Beyond... Members Of The Business/Organization To Optimize Their Profiles Key Figures And Leaders Create Company Page to Encourage Followers Add Link To Profile On Email Signature And Other Digital Media
- 35. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingfinger Facebook.com/TalkingFinger 203-491-0306