Yelp & Foursquare Explained
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The document discusses the features and benefits of Yelp and Foursquare as location-based social networks that allow users to check-in and earn points, with Yelp focusing on genuine reviews. Yelp users can gain credibility by posting pictures and receive rewards for their review activity, while businesses benefit from visibility in search results and community engagement. Additionally, Yelp fosters word-of-mouth marketing and encourages user interaction through check-ins and recognition titles.
Yelp & Foursquare Explained
- 1. Jackie! I just love Yelp and Foursquare. They’re really cool. Here’s why!
- 2. Location-based social network that allows users to “Check-In” and tell their friends what they’re doing.Every check-in earns points.The user with the most check-ins at one place in a 60-day period becomes “Mayor.”There is a website, but it’s almost entirely used on mobile devices with GPS.www.DavidKotowski.com
- 3. Yelp encourages real people to write real reviews.Unlike sites like CitySearch.com and ApartmentRatings.com, users on Yelp post their picture to boost their credibility.The majority of all reviews are positive.Yelp works closely with Google and businesses with reviews almost always show up in search results.Reviews are rated as useful/funny/cool and top reviewers get rewarded with “Elite” status.www.DavidKotowski.com
- 4. Yelp has mobile apps for Android and iPhonesthat allow users to find businesses and read reviews based on their GPS location.There is a new feature similar to Foursquare that allows check-ins.Instead of becoming “Mayor” like on Foursquare, Yelp uses royal titles.“Duke” for most check-ins at a business.“Baron” for most check-ins in a neighborhood.“King” for most check-ins in a city.www.DavidKotowski.com
- 5. Why does it matter?Your residents are talking.
- 6. Everyone (prospects, competitors, and even owners) is reading.
- 7. Become part of the discussion by responding to all reviews – good and bad.
- 8. The Yelp community rewards businesses it feels are trustworthy.
- 9. Encourage residents to check-in and then follow their stream to see where they shop/work/play.
- 10. Wonderful source of word-of-mouth marketing.
- 11. More than 15,000 new users are added daily.www.DavidKotowski.com