Get LinkedIn: How to use LinkedIn to Get Connected
0 likes1,820 views
The document provides information about how to use LinkedIn effectively from Lisa Snedeker, Director of Communications at a law school, and Gretchen Edwards, an assistant director of digital engagement. It discusses enhancing one's online presence, getting started on LinkedIn by creating a profile, maintaining a presence by building a network and finding the right balance. Live demos are provided on enhancing online presence and creating a LinkedIn profile. Questions are taken at the end regarding maintaining a profile and network.
Get LinkedIn: How to use LinkedIn to Get Connected
- 1. Get LinkedIn: How to Use LinkedIn to Get Connected Lisa Snedeker Director of Communications and Public Relations, School of Law Gretchen Edwards Assistant Director of Digital Engagement, University Advancement
- 2. Your facilitators Lisa Snedeker brings more than 25 years of media/ communications experience to her position as the law school's communications and public relations director. Before coming to Wake Forest, Lisa worked as a reporter and editor for The Associated Press, the St. Louis Post-Dispatch, the Las Vegas Sun and The Fayetteville (N.C.) Observer, among other newspapers, magazines and broadcast outlets. She has a BA from Saint Mary-of-the-Woods College in Indiana and a MA from the University of Illinois at Springfield. Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office's assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce Studies.
- 3. How to ask questions ● Please chat in your questions Chat box Type here
- 4. Agenda ● Enhancing your online presence ● Getting started on LinkedIn ● Maintaining your presence on LinkedIn ● Finding the right balance
- 5. Enhancing your online presence ● Why is your online presence important? ● 70% of employers have rejected a job candidate based on information they found about that person online ● 85% of employers say that a positive online reputation influences hiring decisions
- 6. Enhancing your online presence Live demo of how to enhance your online presence
- 7. Enhancing your online presence ● Remember, LinkedIn is constantly growing: ○ Over 135 million professionals ○ 1 million+ company profiles ○ Over 150 industries ○ Executives from every Fortune 500 firm ○ More than 14 million students and recent college graduates from around the world
- 8. Getting started on LinkedIn ● How to create a LinkedIn profile
- 9. Getting started on LinkedIn Live demo of How to create a LinkedIn profile
- 10. Getting started on LinkedIn ● Build your network ○ Join groups ■ Examples: ■ Wake Forest School of Law Students and Alumni ■ Wake Forest University Law and Business ■ Wake Forest Alumni ■ Wake Forest University Career Connectors ○ Affiliate yourself with appropriate associations and specialities ■ Example: ■ ABA Young Lawyers Division
- 11. Maintaining your presence on LinkedIn ● Who should you accept into your network? ○ Two philosophies ■ Protected ■ Open
- 12. Finding the right balance ● Importance of maintaining your profile, network
- 13. Questions ● Please chat in your questions Chat box Type here
- 14. Contact We look forward to hearing from you! Lisa Snedeker Gretchen Edwards ● on LinkedIn ● on LinkedIn