Get the most out of LinkedIn company pages
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The document provides tips for optimizing a company's LinkedIn page. It recommends maintaining regular updates to showcase activity and engagement. Key sections to focus on include an overview with an RSS feed, news module, and company updates. The products/services tab should highlight offerings using landing pages and videos with long-tail keywords. The careers tab can advertise jobs for a fee or with an upgraded account featuring banners, modules, and tailored versions. Maintaining an optimized page increases online visibility, brand awareness, and access to talent pools.
Get the most out of LinkedIn company pages
- 2. Get the most out of your company page. www.maebellyneventura.com
- 3. Why maintain an optimised company page? Increase online visibility and brand awareness Access to candidate pool in the form of accumulated “followers” Additional site to publish jobs (paid or unpaid options available) Showcase recommendation from clients or candidates Your competition is most likely already doing it!
- 4. Why maintain an optimised company page? Increase online visibility and brand awareness “In a study of 5000 companies, LinkedIn generated a visitor-to-lead conversion rate of 2.74% in organic marketing to B2B and B2C” - Hubspot Access to candidate pool in the form of accumulated “followers” Additional site to publish jobs (paid or unpaid options available) Showcase recommendation from clients or candidates Your competition is most likely already doing it!
- 5. How to complete your company page...
- 6. Overview Tab Blog RSS Feed – this is the easiest, just include a link to your existing RSS feed, which could be a blog or list of the latest jobs - On the company over view page, click on “Admin Tools” and then “Edit” - Scroll to the bottom of the page and paste the link to the RSS feed * Note: LinkedIn is currently redesigning the overview tab so the RSS function may not be available anymore for some people. If it is still available for you, the RSS feed takes up to 24 hours to display. News Module – pulls any news mentions of the company and publishes them on LinkedIn (similar to Google news alert) - The option to enable the news alert feature is right below the option to add the Blog RSS feed feature Company Updates – post updates regularly because it tells prospective followers that there is regular activity on your page which could be of interest to them - In admin tools under Company Page Admins, select “Designated Users only”. Once the page administrators have been selected, the status update box will appear
- 7. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to 30 different landing pages targeting specific demographics with the Global Recruiting Solution We offer the overall management of your large-scale services most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solution Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solution video could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidate networks.
- 8. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to 30 different landing pages targeting specific demographics with the Global Recruiting Solution We offer the overall management of your large-scale services most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solution Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solution video could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references. Highlight the products and services offered by your company. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidate networks.
- 9. Products and Services Tab Mock-up from Badenoch & Clark Switzerland Landing Pages – create up to 30 different landing pages targeting specific demographics with the Global Recruiting Solution We offer the overall management of your large-scale services most relevant to them (i.e. recruitment projects, which may relate to the launch of new products, activities or offices. With the global solution Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research Managers and KPIs to measure our recruitment initiative. Video – Where appropriate, a Executive Recruiting Solution video could also be included The Executive solution caters to your company’s ongoing recruitment needs and is based on a mandate. We will source top candidates using a variety of recruitment methods overseen by a Senior Consultant who will also source feedback and candidate references. Highlight the products and services offered by your company. Solo Recruiting Solution The Solo solution is ideal for one-off recruitment initiatives and is commissioned on a success basis. We will source candidates from various media including our database, social networks, talent pools and extensive candidate Include long-tail keywords when networks. describing your services.
- 10. Products and Services Tab Example from Michael Page International Spotlight - The product and services spotlight allows a company to feature up to three scrolling, clickable banner images (640x220 pixels) near the top of the products page. - To create a spotlight, you need to have an existing ser vice or product on the Product and Ser vices page. - Under Admin tools, click on edit to access the rotating product and service spotlight
- 11. Products and Services Tab Example from Michael Page International Spotlight - The product and services spotlight allows a company to feature up to three scrolling, clickable banner images (640x220 pixels) near the top of the products page. - To create a spotlight, you need to have an existing ser vice or product on the Product and Ser vices page. - Under Admin tools, click on edit to access the rotating product and service spotlight Ask clients to recommend your product or service. (They must have completed at least 50% of their LinkedIn profile!)
- 12. Careers Tab The careers tab is basically a space to advertise current job vacancies, for a fee Upgrade your account further to a Silver or Gold Career Page and LinkedIn will give you full site features including: - clickable banner - direct links to recruiters - customizable modules - video content - analytics - etc. With a Gold Career Page, LinkedIn will also enable you to display upto 5 different versions of the page with different job opportunities based on the viewer’s LinkedIn profile Any new jobs posted on the Careers page will also be posted as a status update
- 13. By: Maebellyne Ventura Web Content Manager Social Media Blogger www.maebellyneventura.com