Get the Shot with Larsen & Talbert
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The document details the career timeline and assignment processes of photographers Michael and Tracy from Larsen & Talbert. It discusses challenges and strategies in shooting celebrity portraits, including time constraints, logistics, and client needs. Additionally, it outlines technical setups and marketing strategies for their photography business.
Get the Shot with Larsen & Talbert
- 1. GET THE SHOT Whether you’ve got a day, an hour, or just 5 minutes With Larsen & Talbert 1 Thursday, June 17, 2010
- 2. CAREER TIMELINE Assis/ng : Michael: Mark Seliger, MaHhew Rolston, Annie Liebovitz, George Holz, Andrew High School: MacPherson, Andrew Eccles, Firooz Play to strengths: Michael & Tracy meet in Salt Zahedi Have Twins (!): Lake City. He is the yearbook Michael deals more with technical. Tracy begins Mothering Sabba@cal. photographer, she is the Tracy with rela@onal. Tracy: Andrew Southam, Grey Crawford, Looking forward to her return. newspaper photographer Firooz Zahedi 1 9 8 1 -8 5 1985-89 1 9 9 1 -1 9 9 7 1997 1997-present 2000-present 2005 College: Clients: Michael -‐ Pomona College, Marry & Form “Larsen&Talbert”: TV Guide, InStyle, People, Venice, English Lit BA US, Good Housekeeping, SELF, Tracy -‐ University of Utah, Tracy is geOng jobs, Michael is Parade, Marie Clare, BOP, Jump, Fox, Business Marke@ng BS assis@ng. Pool resources and form ABC, Disney, Warner Bros TV partnership. 2 2 Thursday, June 17, 2010
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- 11. SHOOTING CELEBRITY PORTRAITS Challenges • Time • Space & logistics: Make it easy on subject - shoot anywhere • Subject/publicist (they want to look great) and client (they want interesting images) • Budgets: Dwindling. Clients want more for less Responses • Flexibility: Walk into a situation and make it work fast • Always keep in mind the client’s needs • Stay positive, be prepared, keep it simple • Utilize and constantly build resources to bring to your client and work • ALWAYS make women look beautiful. NEVER let unretouched (HR) images leave the office • Frontal lighting and our friend “Fill” 11 11 Thursday, June 17, 2010
- 12. THE ASSIGNMENT 1. Beautiful workout images of fitness guru Jillian Michaels for Self Magazine 2. Decent budget and time allowance. Needs to be beach location with blue sky, light has to be big and soft. Need production friendly location. 12 12 Thursday, June 17, 2010
- 13. PLANNING THE SHOOT Model considerations: Jillian’s eyes are sensitive to light Scouting the location: Found a house in Malibu. Environmental constraints: Sun and wind significant issues to contend with. Need to overpower the sun to create blue sky. Must haves: • Blue sky mandatory • Clean horizon, water and sky • Soft light needed • Lots of strobe power needed • Location needed to be styling and production friendly • Had stylist and fitness editor fly in from NY, Hair, Make-up, styling assistants, producer, production assistant, caterers, location manager, 3 assistants, video guy, Jillian, publicist and manager. 13 13 Thursday, June 17, 2010
- 14. SET UP #1: GEAR • Canon 5D Mark II • Canon 24-70 f2.8 lens • Canon 70-200 f2.8 lens • 100 ISO 1/180th f/11 • 12x12 silk on frame overhead • 12x12 silk on frame in front of Elinchrom Octabank • Elincrom Octabank with 2 profoto bi-tubes • (4) Profoto 8 2400w/s set at 3/4 power • (6) Pocketwizard transceivers • (5) medium rollers • White/black foamcore • (1) full applebox • Matthews wind machine • (10) 50 ft ac extention cords • flags, stands, sandbags • Macbook Pro 14 14 Thursday, June 17, 2010
- 15. SET UP #1 15 15 Thursday, June 17, 2010
- 16. SET UP #1 16 16 Thursday, June 17, 2010
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- 24. SET UP #2: GEAR • Canon 5D Mark II • Canon 70-200 f2.8 lens • 100 ISO 1/500th f/4 • 2 2’x4’ white/black foamcore pieces 24 24 Thursday, June 17, 2010
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- 26. THE ASSIGNMENT 1. Photograph actress Keira Knightley in London for the cover of Parade Magazine 2. Standard portrait shoot, but in foreign country. 26 26 Thursday, June 17, 2010
- 27. PLANNING THE SHOOT Travel Plans Local Resources: Assistants, location services, hair, make-up, styling Equipment: Ship or rent? On the ground: Visit studios, location scout, arrange for payment, finalize all plans, call sheet Trust professionalism of colleagues. 27 27 Thursday, June 17, 2010
- 28. SET UP #1: GEAR • Mamiya RZ, 220 film backs, 110mm, 150mm • Profoto 7 packs heads • Elincrom Octa • 12x12 silk • 9ft blue seamless paper • Medium Chimera softbox • Foamcore, stands, clamps, sandbags, extention cords 28 28 Thursday, June 17, 2010
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- 36. THE ASSIGNMENT 1. Portrait of Vera Farmiga for USA Today about her Oscar nomination 2. Constraints: time, money, no wardrobe changes 36 36 Thursday, June 17, 2010
- 37. PLANNING THE SHOOT • We were told we had 30 minutes with Vera at a local hotel • Reserved hotel ballroom lobby which had nice furnishings and tall ceilings. • Were told she would arrive “camera ready” with one dress. • Arrived 2 hours ahead to set up 4 set ups • 2 assistants • Turned out we only had about 10 minutes with her, but got through all 4 set ups. 37 37 Thursday, June 17, 2010
- 38. SET UP #1: GEAR • Canon 5D • Canon 70-200 f2.8 lens at 160mm • ISO 100 f/8 1/180s • (3) Dynalite heads and 1000w/s packs • (2) white umbrellas • Dynalite beauty dish • 9ft white seamless • Stands, sandbags, extention cords 38 38 Thursday, June 17, 2010
- 39. SET UP #1 Diagram 39 39 Thursday, June 17, 2010
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- 41. SET UP #2: GEAR • Canon 5D • Canon 70-200 f2.8 lens at 160mm • ISO 100 f/8 1/180s • (1) dynalite heads and 1000w/s pack • (1) dyna beauty dish • 9ft white seamless • Silver show card • Stands, sandbags, extention cords 41 41 Thursday, June 17, 2010
- 42. SET UP #2 Diagram 42 42 Thursday, June 17, 2010
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- 44. SET UP #3: GEAR • Canon 5D • Canon 24-70 f2.8 lens at 62mm • ISO 100 f/4 1/180s • (1) dynalite head and 1000w/s pack • (1) Elincrom Octabank • Silver show card • Stands, sandbags, extention cords 44 44 Thursday, June 17, 2010
- 45. SET UP #3 45 45 Thursday, June 17, 2010
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- 47. SET UP #4: GEAR • Canon 5D • Canon 24-70 f2.8 lens at 57mm • ISO 100 f/4 1/180s • (1) dynalite head and 1000w/s pack • stands, sandbags, extention cords 47 47 Thursday, June 17, 2010
- 48. SET UP #4: GEAR 48 48 Thursday, June 17, 2010
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- 50. MARKETING YOUR BUSINESS • Social Calls • Go sees • Printed promos • Email promos • Web presence/Social Media • Listing sites: APA, Wonderful Machine • www.larsenandtalbert.com • http://larsenandtalbert.blogspot.com/ • http://www.facebook.com/pages/LarsenTalbert/105124063598 50 50 Thursday, June 17, 2010