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Getting more out of Twitter:
Tools, tips & tricks
#LIVUNITEL
Housekeeping
#LIVUNITEL
Photo by flod - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/68502457@N00 Created with Haiku Deck
Today’s Session
• Presentation: Zelda Chattten,
Library
• Tweetdeck – managing tweets
• Analytics – Twitter & Socioviz
• Archiving - Moments & Storify
• Periscope – Live Broadcast
• Tweetchats - #BYOD4L
• Search & advanced search
• Anything else?
#LIVUNITEL
#LIVUNITEL
https://www.liverpool.ac.uk/intranet/marketing-and-communications/pr-media-relations/social-media/
#LIVUNITEL
Setting up an account
 Account objectives and audience
 Planning monitoring and
responding
 Resourcing
Posting
 What to consider when posting
on social media
 Responding
 Hashtags
 Sharing others’ content
 Tagging other accounts
 Varying your content: videos,
infographics, user-generated
content, account takeovers,
social media ambassadors etc
University-wide campaigns
 Planned campaigns and how to get
involved
Concerns, issues and emergency
situations
 How to escalate issues
 What to do in an emergency
situation
Measurement
 Social media analytics
 What to measure
Training, support and guidance
 Signpost other guidance
 Signpost training opportunities
 Signpost groups
Staff toolkit for managing a
corporate account
#LIVUNITEL
Tweetdeck
• Manage multiple accounts
• Add multiple columns and
follow accounts, events, lists
and hashtags
• Filter keywords or accounts
• Schedule tweets
• Search location
#LIVUNITEL
#LIVUNITEL
#LIVUNITEL
Photo by juan.barredo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12385566@N08 Created with Haiku Deck
Analytics
#LIVUNITEL
Photo by Ian-S - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/20836928@N00 Created with Haiku Deck
#LIVUNITEL
#LIVUNITEL
Tweetchat
#LIVUNITEL
Photo by DocChewbacca - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
#LIVUNITEL
TAGS EXPLORER
https://hawksey.info/tagsexplorer/?key=1H99zO62IABY-
iSgNme06N0S_PSsGU9OvPVRA6tLjgTo&gid=400689247
#LIVUNITEL
#LIVUNITEL
Photo by Hindrik S - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63991153@N00 Created with Haiku Deck
Archiving
#LIVUNITEL
Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
#LIVUNITEL
MomentsMoments
#LIVUNITEL
Photo by Anthony Quintano - Creative Commons Attribution License https://www.flickr.com/photos/22882274@N04 Created with Haiku Deck
Periscope
#LIVUNITEL
Photo by oggin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/85755792@N00 Created with Haiku Deck
NEED SUPPORT?
Contact the eLearning Unit
Internal: 44567 (CSD helpdesk)
eunit@liverpool.ac.uk
elearningatliverpool.wordpress.com/
@elearninglpool
#LIVUNITEL

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Getting more out of using Twitter: Tools, Tips and Tricks

  • 1. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck Getting more out of Twitter: Tools, tips & tricks #LIVUNITEL
  • 3. Photo by flod - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/68502457@N00 Created with Haiku Deck Today’s Session • Presentation: Zelda Chattten, Library • Tweetdeck – managing tweets • Analytics – Twitter & Socioviz • Archiving - Moments & Storify • Periscope – Live Broadcast • Tweetchats - #BYOD4L • Search & advanced search • Anything else? #LIVUNITEL
  • 6. Setting up an account  Account objectives and audience  Planning monitoring and responding  Resourcing Posting  What to consider when posting on social media  Responding  Hashtags  Sharing others’ content  Tagging other accounts  Varying your content: videos, infographics, user-generated content, account takeovers, social media ambassadors etc University-wide campaigns  Planned campaigns and how to get involved Concerns, issues and emergency situations  How to escalate issues  What to do in an emergency situation Measurement  Social media analytics  What to measure Training, support and guidance  Signpost other guidance  Signpost training opportunities  Signpost groups Staff toolkit for managing a corporate account #LIVUNITEL
  • 7. Tweetdeck • Manage multiple accounts • Add multiple columns and follow accounts, events, lists and hashtags • Filter keywords or accounts • Schedule tweets • Search location #LIVUNITEL
  • 10. Photo by juan.barredo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12385566@N08 Created with Haiku Deck Analytics #LIVUNITEL
  • 11. Photo by Ian-S - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/20836928@N00 Created with Haiku Deck #LIVUNITEL
  • 14. Photo by DocChewbacca - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck #LIVUNITEL
  • 17. Photo by Hindrik S - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63991153@N00 Created with Haiku Deck Archiving #LIVUNITEL
  • 18. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck #LIVUNITEL
  • 20. Photo by Anthony Quintano - Creative Commons Attribution License https://www.flickr.com/photos/22882274@N04 Created with Haiku Deck Periscope #LIVUNITEL
  • 21. Photo by oggin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/85755792@N00 Created with Haiku Deck NEED SUPPORT? Contact the eLearning Unit Internal: 44567 (CSD helpdesk) eunit@liverpool.ac.uk elearningatliverpool.wordpress.com/ @elearninglpool #LIVUNITEL

Editor's Notes

  • #3: Sign-in sheet – please complete – mailing list option Feedback survey – let us know... Lavatories - left out of room and through double doors. Fire alarms – none scheduled for today – don’t use lifts - follow Fire Exit signs – muster point is: Outside Natwest Bank under canopy
  • #16: https://hawksey.info/tagsexplorer/?key=1H99zO62IABY-iSgNme06N0S_PSsGU9OvPVRA6tLjgTo&gid=400689247