Getting started with Twitter for business
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The document discusses the significance of social media, particularly Twitter, in building relationships and credibility rather than just advertising. It emphasizes the importance of engagement, authenticity, and managing expectations in social networking. The content includes practical tips for using Twitter effectively and highlights its potential benefits for personal and professional growth.
Getting started with Twitter for business
- 2. Whatchu talkin about? 1) Why social? 2) What is Twitter? 3) Listening 4) Walk-through 5) Resources 6) Q&A
- 4. PUBLIC RELATIONShips Talk with, not at.
- 5. Advertising Demands ATTENTION Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray
- 6. THEN: Awareness NOW: Credibility Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
- 7. SOCIAL NETWORkINg BUSINESS LUNCHES ISN’T NEW. ExCHANgINg CARDS NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
- 10. It’s a process of building relationships. Twitter is just one of many tools.
- 11. Hard work (but not hard to do) thank you @bethharte
- 13. Twitter is: 1) Like sending short emails 2) Takes time—every day 3) Often overwhelming (if not managed properly) 4) Rewarding personally and professionally
- 14. @ivybean104 Twitter isn’t: 1) for everyone 2) Difficult 3) The answer 4) good if you’re not a people person
- 16. @theconner Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
- 17. Cisco responded:
- 18. Twitter lingo tweet Dm @ reply #Hashtags link shorteners RT
- 19. What to tweet? Tips Opinions funny Ads Responses Stupid
- 20. LISTENINg 1) Twitter Search 2) google Alerts 3) facebook Search 4) Industry Blogs
- 22. 1) Be authentic 2) find your voice 3) Interact 4) Choose a good avatar 5) Leaving a legacy 6) Compliment your offline brand
- 23. Twitter is about conversations.
- 24. Actions to take: 1) Set up monitoring 2) Establish your voice 3) Desktop or web client 4) Help others and interact
- 25. Questions