Getting to grips with YouTube
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This document provides tips and information for creating engaging YouTube videos for business purposes. It discusses why video marketing is effective, provides case studies of companies that have seen success, and gives top tips for what makes a good video, such as keeping the content tight, having a script, and ensuring proper lighting. It also outlines common mistakes to avoid like poor audio quality or too much on-screen text. The document provides guidance on video equipment, planning, and editing tools to create effective YouTube videos.
Getting to grips with YouTube
- 1. 1 Getting to grips with YouTube
- 3. 3 YouTube • Engaging • 2nd biggest search engine • 1 billion views a month • 6 billion hours watched a month • 50% increase year-on-year 3
- 4. 4 For Business • Customer Engagement • SEO • Visual 4
- 7. 77
- 11. 1111 M&S
- 12. 1212
- 13. 1313 What makes a good video?
- 14. 1414 Top 5 Tips 1) Comfort Discomfort in front of the camera translates loud and clear. Relax and enjoy it. Be authentic. 2) Video Length Keep your content as tight as possible. 90 seconds is ideal. 3) Script Have a prepared, rehearsed script. Take the time to write a script and record yourself delivering the words. 4) Focus Hold viewers' attention by producing a focused, naturally flowing video. If appropriate, make it amusing. 5) Lighting Make sure your subject is lit properly, it can make all the difference
- 15. 1515 1) Poor Audio Viewers need to hear your video in order to benefit from it. Audio quality is a common technical challenge. Distorted audio can have a dire impact on your finished video. 2) Slow Start Grab attention right off the bat. Viewers won't tolerate a sluggish beginning for more than a few seconds. 3) Hard Selling Use your video to pre-sell but avoid blatant, "in-your-face" sales pitches. 4) Too Much Text Video is a visual medium, so don't make us read too much. Text is rarely a good idea, except for very special reasons and only in selected spots. 5) Ineffective Titles Your title is your "grabber." Make it snappy, sharp, and relevant. Get the click through to your video. 5 Top Mistakes
- 17. 17 Camera • Video camera • smartphone • Camera (digital) • Flip camera • Any others? 17
- 18. 1818
- 19. 19 Lighting • Small lights • Reflectors • Natural light • What works best for you 19
- 20. 2020
- 21. 21 Microphone • Device’s microphone • handheld 21
- 22. 2222
- 23. 23 Tripod • Professional • Small • Flexible 23
- 24. 2424
- 25. 25 Coffee? 25
- 26. 26 Planning • Produce a ‘Storyboard’ 26
- 27. 2727
- 29. 2929 • Pair off • Video interviews • 2 or 3 takes
- 30. 30 Lunch 30
- 31. 3131 • Vine • iMovie phone app • YouTube Capture
- 33. 33 Search
- 34. 3434 Top Rated
- 36. 3636 Channels it thinks you might like
- 38. 3838 News
- 40. 4040
- 41. 4141
- 42. 4242
- 43. 4343
- 44. 44
- 45. 4545
- 46. 4646 Enhancements Info & Settings Audio Annotations Captions
- 47. 4747
- 48. 4848
- 49. 4949
- 50. 5050
- 51. 5151
- 52. 5252
- 53. 53 Editor 53
- 54. 5454
- 55. 5555
- 56. 5656
- 57. 5757
- 58. 5858 Text
- 59. 5959 Your turn
- 60. 60 Setting up your channel 60
- 61. 61
- 62. 62
- 63. 63
- 64. 64 Mobile Upload
- 65. 65
Editor's Notes
- #6: Story behind SE?
- #7: SE Home page
- #8: Customer svc page How to guides Open up the page and have a look
- #9: Small one-man-band. Lots of content, 1000’s of views
- #10: Embedded YT video on to their homepage. Cleverly made film which was inexpensive to have made. Watch video
- #11: Good fun videos. I want to be Jimmy, he’s a bit of a dude.
- #12: 50% spend increase with embedded video on their website
- #14: Brad or Angelina? Neither actually...
- #17: Add pics on next few slides
- #20: Take our spotlights and reflectors (under my desk)
- #30: Timings? Locations?
- #34: 2nd largest search engine around. Cats or quantum physics... it’s all there.
- #35: YouTube selects the most popular video and shows it here.
- #36: Faster way to find content in certain categories.
- #38: These are channels that you have subscribed to. You’ll get regular updates from YT via email letting you know if there is any new content for you to view.
- #41: Select the file from your computer (like attaching a file to an email) and the upload will begin automatically.
- #42: Give it a good, catchy title (SEO friendly) Description of what takes place in the film Tags will add categories for your film to group them together and make them more easily found. Choose to auto share (FB & TW)
- #43: Suggested edits. Experiment with these, sometimes good, sometimes not so good.
- #44: Complete
- #45: Take a look at the advanced settings, it gives you a greater amount of control over what you and others can do on your channel.
- #46: Uploaded now, time to add the final touches. (again, it’s warning me about it being shaky!)
- #48: Enhancements. Relatively new effects (Similar to uploads via Instagram, Twitter & Facebook mobile)
- #49: Annotations, add text during the video (can be distracting but at the same time, useful)
- #50: Features: Take a look around this section to make sure you’re being good and behaving yourself. Monetisation (with ads) of your channel.
- #51: Advanced but adding branding can work to raise awareness
- #52: Analytics. Study what works and doesn’t work and repeat the good stuff.
- #53: Bottom half of the previous slide
- #55: Limited amount of editing on YT but worth investigating. Link videos together, add photos, music, transitions and text.
- #56: All clips added to playline, with transitions shows. Text at the beginning and end too. Opportunity to add music here also. Sony Vegas Window live movie maker iMovie (mac) - Final cut
- #57: Choice of ‘free’ music is limited but vital if you don’t want to break copyright laws.
- #58: Adding text. Various places it will appear and flow in/out.
- #60: Log-in to your accounts we’ve set
- #62: Set up the custom name of your channel just here
- #63: Initially, your channel will look like this. Add ‘channel art’ or a cover image, list out some favourites (if you want to), follow some channels and see what they do.
- #64: Really easy to add this.
- #65: Set up your mobile phone so you can simply upload a video straight to YT without having to download it on to your computer first. Quite fast actually.
- #66: Add sharing channels on social media. It is automatically connected up to Google plus, which has a massive potential audience (400,000,000 + accounts) but FB & TW are hugely important.