Go on UK slides Superfast Surrey Launch Event, 21 feb 2013
- 1. Clive Richardson clive@go-on.co.uk @Go_ON_UK @cliverchrdsn
- 2. Who we are
- 3. Infrastructure • Over three quarters of adults have access to some form of broadband • 18.8 million residential broadband connections • 8% of residential broadband connections are superfast • Average broadband speed is 9.0Mbit/s
- 4. Services • Nearly four fifths of UK internet users had ordered goods and services online - highest in Europe • Over a quarter of internet users watch TV online every week - highest proportion internationally • 113m visits to retail websites on Boxing Day
- 5. Usage - individuals • 15% of adult population - 7.4 million people - never been online • Only 44% of those aged over 65 have ever been online • A third of all disabled adults have never used the internet • 16 million people lack basic online skills
- 6. User map High Literacy Users (Hi Tech Influencers, Eager Enthusiasts and Aged 18-54, ABC1. Slight male skew. Very high user - highly competent and generally tech-savvy. Access the internet on numerous devices and have multiple devices Traditional Followers*) in the home. Undertaken over 20 online tasks asked about. Use on average 3 devices to access the internet 29%/14.8m Medium Literacy Users 79% Users = (Trend-setting Wannabees, Functional Users Spread of SEG but largely ABC1. Accomplish between 40.6m and Willing Worriers*) 16-18 online tasks asked about. Use on average 2 devices to access the internet 32%/16.5m Narrow Users 55+, spread of SEG. Slight female skew. Light users and low confidence. Access the internet on 1 device (Concerned Resistors*) and do an average of 8.5 tasks asked about. Rely on 18%/9.3m others and courses for help. UK Adult (15+) Population = 51.4m Source: ONS Potential Users Estimated 11-15%/ 5.5-7m** Consists of Lapsed/Proxy/Interested 3 sub-groups: 21% Non-users = -Active Considerers – need support 65+ (51%). C2DE (71%). Female skew. 50% 10.8m have no formal education. Half of everyone who is offline lives in -Willing But Constrained – Social housing. High proportion of registered Economic/Infrastructure/Social Context disabled. Less likely to live in a Metropolitan area. -Willing But Constrained - Disability Active Resistors Estimated 6-10%/ 3-5.3m** *Original segmentation source: BBC ‘Understanding Digital Capabilities’, July 2012. **Based on combination of sources including BBC, Communications Consumer Panel, 2012 and UK online centres UK Adult population refers to the 15+ population (as used in BBC research) – ONS population estimate for 15+ = 51.4m
- 7. Usage - SMEs • Half of consumers expect to buy online • One third of SMEs don’t have a website • A fifth don’t think the internet is important to their business
- 8. SME map 1. Shooting Stars Most advanced group. Do higher level business tasks online and also have a website with 28%/1.34m advanced functionality Private Sector Businesses = 4.8m 2. Emerging Advocates Do higher level business tasks online or have a Source: BPE 17%/814K website with advanced functionality, but not both Private Sector SME Businesses 3. Static Surfers Do moderate or high level business tasks online, 17%/814K but have no website = 4.79m 4. Enthusiastic Chasers Do moderate or low level business tasks online 17%/814K and have a basic website Those either not online at all, or who use it for 5. Deliberate Disconnected basic tasks only 20%/958K Sources: Business Population Estimates (BIS) 2012 *Lloyds/Go ON UK “Maximising Online Engagement with SMEs and Charities”, Sept 2012
- 9. Basic online skills • Communicate • Find things • Share information • Keep safe • For businesses - transact
- 10. Clive Richardson clive@go-on.co.uk @Go_ON_UK @cliverchrdsn