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2015
2016
2014
2013
Learning Together
• Over 1,100 Library Locations
• Community connections & Geo-density matter
• Millions of Items Made Visible
• Typical catalogs transform & publish in less than an hour
• Billions of
• Resources described
• Connections created
• Opportunities to reach new and current users re-enforcing relevance
3-5%
Resetting the Web’s
Information Landscape
Growing Library Visibility
with Linked Data
Gloria Gonzalez
Library Strategist, Zepheira
gloria@zepheira.com
Captured December 11, 1997 available at https://web.archive.org/web/19971211091113/http://www.library.upenn.edu
Remember when…
Gonzalez-8-jun15
23,000,000
= Annual Catalog Search Traffic @ a
Large Public County Library in 2014
OR
= 9.58 minutes on Google
Gonzalez-8-jun15
Every library, museum, and archive has a
story…
How is the Web illuminating and
connecting with your story?
The Web rapidly resets expectations and
requires iterative learning through practice.
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The Web is better
when libraries participate
“We can’t see them or their content.”
The Web Values Happy Users and:
1. Geography/Location
2. Personalization
3. Scarcity/Uniqueness
Title:	The	geographic	distribution	of	
United	States	public	libraries	:	An	
analysis	of	locations	and	service	areas
Author:	Francis	P.	Donnelly
Journal:	Journal	of	Librarianship	and	
Information	Science	(JOLIS)
Year:	2014,	Volume	46,	Issue	2,	Pages	
110-129
ISSN:	0961-0006
DOI:	10.1177/0961000612470276
Publisher:	Sage
Most of the Web is…
1. Pages and links
2. Designed for humans
3. Simple Links
4. Data has been hidden…
There is a significant gap between what
browsers and humans see on the Web
Human Friendly
Machine Optimized
The Web is moving from web pages
to “a Web of Data”
The simple links of the original Web
Are becoming typed data-data links
subject – predicate – object
Linked Data becomes useful
when we have a common, accessible,
and actionable approach.
This enables the Web to
begin behaving differently
The emerging Web focuses on ANSWERS using
Data, Resources, Vocabulary, and Connections
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The Next Generation of Search is
rooted in Questions, Geography,
Personalization, and Relationships
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How does the Web “see”
Libraries?
Libraries = Community Businesses
Location, photos, hours, reviews, social, events
Imagine an information landscape
that has learned about Libraries,
their content, and services
I’m looking for
the newest
resources on
Ben Franklin
that I can pick
up before my
final exams are
due later this
week? Let me check on
some options, but
first – When is
your report due?
Libraries aren’t “speaking” in
a way the Web understands
We have a wealth of content,
special collections,
capabilities, and resources
locked behind legacy, closed
technology and niche
vocabularies
Libraries have a rich tradition of
Descriptive Vocabularies and Authorities
What would it take for Libraries
to be part of the conversation?
What would it take for Libraries
to be part of the conversation?
Personalization
Geographic	Density Readers	Advisory
Content
Access	Control
Availability
Libraries	aren’t	“speaking”	in	a	way	the	Web	
understands
We	have	a	wealth	of	
content,	special	
collections,	capabilities,	
and	resources	locked	
behind	legacy,	closed	
technology	and	niche	
vocabularies
Libraries	have	a	rich	tradition	of	Descriptive	
Vocabularies	and	Authorities
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Putting it all together
How libraries are seeding the Web
with Library Data
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Expectations of Library Web Visibility
“When my community searches the Web for
something we have, we better show up as an option.”
- Chuck Gibson, Director & CEO
Worthington Public Library
BIBFRAME Baseline “Resources”
Instance
Agent
Concept
Events
Family
Form
Meeting
Organization
Temporal
Works
Persons
Collection
Place
Topic
Series
Just the beginning. BIBFRAME is inherently extensible and is
moving beyond MARC & catalogs.
publishing at scale via
Transformed Library Data Can
Teach the Web
Transform ConsumePublishLink
Libraries Publish Linked Data through Local Link Graphs
Each “Resource” is published and
linked in the Library’s Local Link
Graph pages.
The data is designed to to bring
together disparate resources,
surface relationships and provide
entry paths for the Web into what’s
available in the library.
Catalog Export of approximately
3 Million MARC Records (link.bu.edu)
Instance
(3,363,365)
Agent
(412,459)
Concept
(1,824,180)
CopyrightEvent
(534)
Family
(2,050)
Form
(8,978)
Meeting
(35,443)
Organization
(161,080)
Temporal
(8,296)
ProviderEvent
(1,001,696)
Works
(3,333,486)
Persons
(1,151,294)
Collection
(233,667)
Place
(119,029)
Topic
(297,280)
Series
(331,739)
Catalog Records become millions and
millions of Link Graph Data Resources
Instance
(3,363,365)
Agent
(412,459)
Concept
(1,824,180)
CopyrightEvent
(534)
Family
(2,050)
Form
(8,978)
Meeting
(35,443)
Organization
(161,080)
Temporal
(8,296)
ProviderEvent
(1,001,696)
Works
(3,333,486)
Persons
(1,151,294)
Collection
(233,667)
Place
(119,029)
Topic
(297,280)
Series
(331,739)
677,443
Works
(369,239)
Persons
(184,688)
Collection
(33,954)
Place
(17,951)
Topic
(32,698)
Series
(38,913)
A Person Resource doesn’t yet have a Catalog
“page”, but look at what your data can teach
the Web…
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Learning & Iterating
• Current Content
• A living
Pathfinder
• Consistency
• Local
• Industry
• Data Density
• Context
• Surface the
“whole”
library
• Relate to others
& the Web
• User Actions
• Mobile Friendly
Gonzalez-8-jun15
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Telling the whole story requires Collaboration
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Stories at Scale
• Who?
• Descriptive
• Where?
• Locations
• When?
• Hours
• What?
• Content
• Services
• Events
• How?
• Access & Policies
• Why?
• Purpose & Strategy
Full	collection	with	
enrichment:
• Novelist	&	Readers	
Advisory
• Licensed	Content
• Staff	Directory
• Events
• Special	Collection
• Archive
• eContent
• Services
Connect and amplify libraries on the Web
Reserve	&	
activate
Local	Link	
Graph	on	the	
Network
“Get	Started”	
Define	&	
Publish	Library	
location	&	
some	content
EnrichmentDomain
&
Library Set Up
Content Publishing
Full	Publish:	
Publish	full	
collection	and	
links	to	
catalog/discovery	
systems
Partial	Publish:
• Events
• Messaging
• Social
• eContent
• Special	
Collection
• Archives
Tell your whole story
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Thousands	of	libraries	are	represented	in	the	Network
Coming PLA 2016
Library.Link
Growing Library Visibility Together
The
A Zepheira Collaboration
Network
The Library.Link NetworkGrowing Library Visibility Together
A Zepheira Collaboration
Weaving the best of libraries & the Web together
• This isn’t about gaming a system
• It’s not about optimizing to any one service
• It’s about speaking as an industry in a way the Web
understands
• Leveraging the power of our community
• And benefiting from what all this enables
Resetting the Web’s
Information Landscape
Growing Library Visibility
with Linked Data
Gloria Gonzalez
Library Strategist, Zepheira
gloria@zepheira.com

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